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Building & Leveraging Online Communities: A Case Study

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Geben Communication
Geben Communication

See how the Columbus Marathon has built, sustained and leveraged a vibrant, interactive online community. By providing a hub for marathon participants and supporters, the marathon has used social media to achieve the event's overall goals.

SportsTechnologyBusiness
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Building, Sustaining & Leveraging Online Communities #SMIATL Heather Whaling โ€ข @prTini [email_address] prTini.com facebook.com/GebenCommunication
Columbus Marathon: a social media case study
Priorities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Nail the Basics nail the basics
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
www.columbusmarathon.com/blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
after you nail the basics, add some sizzle
RunFest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual Scavenger Hunt ,[object Object],[object Object],[object Object],[object Object]
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Ask the Race Director ,[object Object],[object Object],[object Object]
day-of interactions
Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Collaboration. Integration. Social Good.

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