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Web Analytics: The Value of Insight

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Heartwood Digital
Heartwood Digital

Presentation given at the Event & Exhibiting Show, London, on 13th July 2011.

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Web Analytics: The Value of Insight Presented by Iain Harper heartwooddigital.com
About Iain Harper ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],You and your Events
[object Object],[object Object],[object Object],[object Object],[object Object],What is Web Analytics?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Knowledge is Power
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Value of Insight
Channel Integration
Smart, Mobile, On Location
Interaction & Engagement
Integrated Intelligence
Google Analytics in Focus
Get Access – Take Control
Get Access – Take Control
Dashboard
Visitors
New Visitors vs Returning
Landing Pages
Most Popular Content
Site Navigation
Search Engines
[object Object],[object Object],[object Object],Paid Search Tracking
Source Conversions
Browsers
Smartphone Usage
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Segment & Conquer
Segmentation: Sources
Segmentation: Exit Pages
The Critical Conversion
The Critical Conversion
The Critical Conversion
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conversion Optimisation
[object Object],[object Object],[object Object],[object Object],Track Specific Behaviour
Goal Tracking Event Tracking Track Specific Behaviour
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Summary
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources
Web Analytics: The Value of Insight Presented by Iain Harper heartwooddigital.com

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Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 

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