Successfully reported this slideshow.
Your SlideShare is downloading. ×

Customer Engagement for Online Visibility

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 17 Ad
Advertisement

More Related Content

Slideshows for you (20)

Similar to Customer Engagement for Online Visibility (20)

Advertisement

Recently uploaded (20)

Customer Engagement for Online Visibility

  1. 1. CUSTOMER ENGAGEMENT FOR ONLINE VISIBILITY Rad Paluszak The Future of Customer Engagement
  2. 2. Customer Engagement for Online Visibility • User Engagement in Google Search • Rank Brain • How Google measures Your engagement? • Customer Reviews as Trust Signals • Google search once again! • On-site reviews • Conversion Rate Optimisation (CRO) What am I talking about? The Future of Customer Engagement
  3. 3. Rank Brain The Future of Customer Engagement 3rd Most Important & Confirmed Ranking Signal „Black Box” Deep Machine Learning System
  4. 4. Rank Brain in Search Results Results Post process ing Relevance Matching Intent AnalysisNLPQuery Parsing User Query Results Satisfaction Analysis (CTR, BR) The Future of Customer Engagement
  5. 5. Rank Brain in Search Results The Future of Customer Engagement
  6. 6. Customer Reviews as Trust Signals The Future of Customer Engagement
  7. 7. The Future of Customer Engagement
  8. 8. The Future of Customer Engagement
  9. 9. Customer Reviews as Trust Signals The Future of Customer Engagement
  10. 10. Customer Reviews as Trust Signals The Future of Customer Engagement
  11. 11. Customer Reviews as Trust Signals The Future of Customer Engagement
  12. 12. 01 02 03 04 Conversion Rate Optimisation (CRO) Conclude & Implement The Future of Customer Engagement Create A/B Experiment Split TestAssume you know nothing about your visitors
  13. 13. CRO: Call-To-Action (CTA) Button The Future of Customer Engagement
  14. 14. The Future of Customer Engagement +85% +71.3% +89.1% CRO: Call-To-Action (CTA) Button
  15. 15. The Future of Customer EngagementCase Study Source: https://diggitymarketing.com/content-for-seo-and-conversion/ CRO: Product Review
  16. 16. The Future of Customer EngagementCase Study Source: https://diggitymarketing.com/content-for-seo-and-conversion/ +42.9% CRO: Product Review
  17. 17. Thank You! RAD PALUSZAK Director of SEO at SUSO Digital rad@paluszak.me @radpaluszak The Future of Customer Engagement

×