2. Overview
Competitive Analysis
• A competitive analysis is a critical part of
your company marketing plan. With this
evaluation, you can establish what makes
your product or service unique--and
therefore what attributes you play up in
order to attract your target market.
• Who are your competitors?
• What products or services do they sell?
• What is each competitor's market share?
• What are their strategies?
• What are each competitor's strengths and
weaknesses?
• What potential threats do your
competitors pose?
• What potential opportunities do they
make available for you?
Business Intelligence
• Business intelligence is a data
analysis process aimed at
boosting business performance
by helping corporate executives
and other end users make more
informed decisions.
• Business intelligence (BI) is a
technology-driven process for
analyzing data and presenting
actionable information to help
corporate executives, business
managers and other end users
make more informed business
decisions.
3. Mobilink is Pakistan’s leading provider of voice and data services, bringing more people together through
service excellence and product innovation. With more than 38 million subscribers, Mobilink maintains
market leadership through cutting-edge, integrated technology, the strongest brands and the largest
portfolio of value added services in the industry, a broadband carrier division providing next generation
internet technology as well as the country’s largest network with over 9,000 cell sites making everyday a
better day for its customers.
Housing Pakistan’s largest distribution and contact center networks and an unparalleled 6,500 kilometers
fiber optic backbone, Mobilink has already invested over US $3.9 billion in the country to date, with
another USD 1 billion being invested in network modernization. Mobilink provides uninterrupted
countrywide connectivity, unmatched customer services and international roaming in over 140 countries.
As a responsible corporate citizen, Mobilink offers a range of socially inclusive products and services
dedicated to enhance access to information. Through Mobilink Foundation, the company passionately
supports education, health and environmental initiatives and promotes sustainable business practices.
Mobilink offers exclusive & personalized tariff plans that empower customers and cater to the
communication needs of a diverse group of people, from individuals to businessmen to corporate and
multinationals.
11. Conditions for all Mobilink Packages
• Voice minutes are for All Local Networks (On-Net and Off-Net)
• SMS are for All Local Networks
• Data allowance is for Total Data volume consumed
• Circle minutes are for On-Net numbers that are part of the
customer’s business circle (Closed User Group – CUG)
• Call rates 0.75 per 30 seconds and SMS with same rates after
consuming base package
12. Pak Telecom Mobile Limited (PTML) is a wholly owned subsidiary of Pakistan
Telecommunication Company Limited (PTCL) that started its operations in January
2001 under the brand name ‘UFONE”. As a result of PTCL's privatization, Ufone
became a part of the Emirates Telecommunication Corporation Group (Etisalat) in
2006.
The customer focus and best offering has allowed Ufone has built a subscriber base
of over 24 million in less than a decade. Ufone has network coverage
in 10,000 locations and across all major highways of Pakistan. Ufone currently caters
for International Roaming to more than 288 live operators in more
than 160 countries. Ufone also offers Pakistan's fastest growing 3G network, and
BlackBerry Roaming coverage available with more than 200 Live Operators
across 122 countries.
As the world of telecommunications advances, Ufone promises its customers to stay
ahead, developing and evolving, to go beyond their expectations, because at
Ufone, it's all about U.
22. Terms & Conditions
• Call rates 0.75 per 30 sec after consuming free minutes On
net or Off net minutes other than CUG.
• For SME Package call rates are 1.3/min and 1.5/SMS
23. • Telenor Pakistan is 100% owned by the Telenor Group, an international provider
of high quality voice, data, content and communication services in 13 markets
across Europe and Asia. Telenor Group is among the largest mobile operators in
the world with 180 million mobile subscriptions and a workforce of
approximately 33,000.
• Telenor Pakistan has reported a subscriber base of over 36 million, making it
Pakistan's second largest mobile operator.
• The company acquired the GSM license in 2004 and began commercial
operations on March 15, 2005. So far, it has invested over USD 2.3 billion in the
local economy and has created 2,400 direct and 25,000 plus indirect jobs. It also
has a network of over 200,000 retailers, franchises and sales & service centers,
thus providing means of livelihood to thousands of Pakistanis.
• Over Rs. 147 billion in various forms of direct and indirect taxes have been
contributed to the national exchequer by Telenor Pakistan since the beginning of
its operations in 2005. Telenor Pakistan's corporate headquarters are in
Islamabad, with regional offices in Karachi, Lahore, Faisalabad, Multan,
Hyderabad and Peshawar.
31. • Inter Company CUG (Company to
Company)
For the first time in Telecom history of
Pakistan, Telenor Karobar offers Inter
Company CUG through Team Talk bundle
services. Now Company A can
communicate to Company B through
Team Talk bundles,
• They will also be able to send SMS /
MMS at special rates
• This is the next step in evolution of
CUG.
• A company can link up with 4 other
companies.
• All subscriptions should have CUG
&Team Talk activated for Karobar price
plan whereas CUG for other price plans.
32. • A first international step for China Mobile, Zong aims at touching the lives of all Pakistanis!
• We serve to inspire and empower the people of Pakistan with innovative technology that
keeps pace with today's fast evolving culture. Expanding our wings of coverage to all corners,
making no distinctions along the way and most of all, maintaining excellence in connectivity
everywhere we go. Affordability & Innovation are what define us, aided with a diverse set of
entertaining and informative Value Added Services. With a state of the art system, along with
other services Zong allows and enables its users to avail the best possible Mobile Internet
bundles that are not offered anywhere else in the country making the experience, truly a
unique one!
• The basic idea is to allow people to communicate at their free will! Making it a stress free
environment where you are not worried about Tariffs, Capacity Issues or Congestion, be it
Network Coverage or Quality, it is all sorted!
• Zong is supported by ground breaking communications, trend setting Customer Services and
an unmatched Product Offering that has redefined the rules of the game!
• Walking hand in hand with our nation, we make a happier Pakistan! A thriving ground with
success on every step, with a smile on everyone's face be it rain or shine, with hopes higher
than sky and the will… to 'Say it All!'
41. Proposal Summary
• All numbers series wise for Staff and Members
• Free of Cost SIM will be issued to all Staff & Members.
• Call rate (All network)
• Short code of 5 digits will be provided to all VPMN users as per your
choice (any 4-digit) for VPMN Calling.(No prefix of any mobile)
• Calls to other mobile operator and PTCL may be restricted if desired by
customer
• SIM Replacement free of Cost
• Conference Group Call Free of Cost
• No Any TAX Deduction on Recharge.
• No Limitation of range can be used Nationwide
• Roll Over Free Minutes to any network from Plan-4 onwards
• Call Rates after free minutes 0.63/30 Sec
43. ABOUT COMPANY
• Warid Telecom is a 100% owned company of the Abu Dhabi Group and
offers state-of-the-art telecommunication services at over 7,000
destinations in Pakistan.
• Warid Telecom launched its cellular services in Pakistan in May 2005. As
an organization, Warid Telecom prides itself in being contemporary,
approachable and constantly innovating. With achievements ranging from
having one of the largest postpaid bases, most loved youth & prepaid
brands, international roaming and nationwide coverage, Warid Telecom's
selection of value added services makes communication effective and
enjoyable.
51. Terms & Conditions
(Pulse-30 sec)
Terms & Conditions
Free minutes cannot be carried forward to the following month
19.5% Federal Excise Duty on usage & 14% withholding tax on bill applies.
CUG will be free if any company purchases atleast 25 connections
Free minutes will be deducted from the first call made at the beginning of the billing
cycle
FnF include 5 On-Net Numbers (Warid to Warid) on all packages except Warid
Unlimited where all FnF numbers are unlimited
Postpaid tariff rates are applicable on 30 seconds billing pulse
MMS is charged both for receiving and sending
MMS unit is a message of size 100kb off-net and 300kb on-net
Mobile Internet unit is per 64KB
Change of package will be effective from the start of new billing cycle
Billed amount is due on bill run. However, bill payment must be received within 17
days to avid unblocking on overdue
62. Terms & Conditions
(Pulse-30 sec)
• Free minutes cannot be carried forward to the following month
• 19.5% Federal Excise Duty on usage & 14% withholding tax on bill applies.
• CUG will be free if any company purchases at least 25 connections
• Free minutes will be deducted from the first call made at the beginning of the billing
cycle
• FnF include 5 On-Net Numbers (Warid to Warid) on all packages except W4000
where all FnF numbers are unlimited
• Postpaid tariff rates are applicable on 60 seconds billing pulse
• MMS is charged both for receiving and sending
• MMS unit is a message of size 100kb off-net and 300kb on-net
• Internet unit is charged at Rs. 1.2/ 64KB
• Change of package will be effective from the start of new billing cycle
• Billed amount is due on bill run. However, bill payment must be received within 17
days to avid unblocking on overdue
• Existing customers once shifted to new tariff cannot revert to old tariff
68. All Network-Circle Minutes
1 2 3 4 5 6 7
Mobilink 300 600 1200 1800 3000
Ufone
Telenor 0 300 600 800 1000 1000
zong 5000 5000 5000 5000 5000 5000 5000
Warid
0
1000
2000
3000
4000
5000
6000
Minutes
CUG Minutes
CUG MINTURES ARE FREE FOR ALL CIRCLE MEMBERS @ 25 Users
CUG MINTURES ARE FREE FOR ALL CIRCLE MEMBERS
69. Public Demands and Interests
• Mobilink’s corporate packages must be more cheaper.
• Why Prepaid packages are more attractive?
• Postpaid billing is charged little extra as users do complain.
• More cell sites should be set.
• Internet in MBs is like nothing in Postpaid packages.
• Pulse rate should be at least 60 secs.
• 80% Locking is not properly incorporated.
• CUG should be absolutely free as competitors do offer.
• NTN should not be necessary to make group in business like Telenor does
not take it.
• Credit Limit should be minimum to control usage as up to Rs.500.
• Control Packages must have CUGs as Ufone Offers.
70. Conclusions & Suggestions
• Conclusions
1- Data package is very low
2- CUG Minutes are not sufficient
3- Line rent is little high than competitor
4- Signal problem
5- Limited Package Range
6- Communication gap is always there
• Suggestions
1- Data package should be increased
2- CUG Minutes should be free
3- Line rent must start from 250 or less
4- Signal problem is reason to sustain for
long should be resolved at earliest.
5- Increase Package Range to attract
customer as competitors do.
6- Communication gap should be removed
by learning more regional languages
71. SWOT ANALYSIS
WEAKNESSES
• Signals Problem
• Expensive Packages
• Improper locations of Cell
cites/FFM Issue
• Less flexibility in promotions
• CMT Plans are not realistically
set
OPPORTUNITIES
• Increase Product Range
• Increase cell sites
• Approaching Old customers
• NIC Number will be NTN in future
will increase awareness and may
cause boost in Business
THREATS
• Competitors new packages either
in prepaid or in postpaid
• Signals problem may cause
blockage
• Mobilink’s Prepaid Packages
STRENGTHS
• Strong Network
• Quality Service
• Wide Coverage
• Strong Customer Base
• Highest Years of Service
