The document discusses the importance of culture for innovation and creativity in organizations. It states that organizational culture consists of values, beliefs, practices, and self-images that guide employee behavior. To achieve innovation, an organization must create a culture that encourages risk-taking, motivation, competition, and the freedom to think creatively. The document differentiates between creativity, which is conceived ideas, and innovation, which is the implementation of new ideas. It argues that to promote both, organizations must cultivate cultures supporting encouragement, development of ideas, planning, and bringing concepts to fruition.

1. CREATING CULTURE FOR
INNOVATION AND CREATIVITY
PRESENTING BY
U. HARI BABU

2. CULTURE
Its a combination and coordination of
Values
Beliefs
Codes of practice
Customs
Self images

3. Achieving and maintaining quality of product and
customer satisfaction are two most important factors of
successful organization.
It needs
Awareness of customer choices
Resources – Human and Material
Management
Planning
Time Management
Implementation
The collective collaboration of above indicates a culture
of an organization.

6. A PROBLEM needs
Creative Innovative

7. Creativity is the capability or act of conceiving something original
or unusual.
Innovation is the implementation of something new.
Invention is the creation of something that has never been made
before and is recognized as the product of some unique insight.

8. To create an environment of CREATION and INNOVATION
in an organization it needs a practice, a kind of culture.
The cultural aspects may be
Risk taking ability
Encouragement
Enhancement
Motivation
Competition

9. CREATIVITY
It depends on
Individual
Situation
Job
Environment
Perception

10. INNOVATION
It’s a result of creativity.
This involves
Creative thinking
Risk
Planning
Organizing
Time

13. Knowledge
inspires
Thinking
elevates
Creativity
involves
Innovation
needs
Implementation
gives
Success

14. REFERENCES
http://www.forbes.com/sites/scottedinger/2012/11/20/dont-innovate-create-a-
culture-of-innovation/
http://www.businessinsider.com/difference-between-creativity-and-innovation-
2013-4?IR=T
http://www.innovationexcellence.com/blog/2012/08/04/whats-the-difference-
between-creativity-and-innovation/
Principles of Organizational Behaviour, 4th edition, by Robin Fincham and
Peter Rhodes , Oxford University Press.
Organizational Behaviour, by V G Kondalkar, Published by New Age
International 
(P) Ltd., Publishers
http://www.emeraldinsight.com/doi/full/10.1108/14601060310456337