MethodThe way we confrontchallengesMethod makes creativitymore effective, becauseit helps develop Talent,and channel Energy inpurposeful ways
Creative Problem Solving MethodAlex Osborn andSidney Parnes in the1950’s proposed amethod in sequentialstages with thesystematic practice ofDIVERGENT &CONVERGENTthinking Photos used with permission of the Creative Education Foundation, Inc.
Target What does innovation mean for YOUR organization? Clearly defining objectives gives purpose to innovation Innovation can be directed to new or improved products/services or to a new business model or to new processes and ways of working
Radical Innovation Space tourism (Virgin Galactic?) Commercialized GPS Digital camera MP3 (Apple & others) Personal computers (Apple, IBM) ATMs (IBM, NCR) Disposable diapers (Procter & Gamble)
Organizations are more likely to be innovative if they create the environment where employees can take reasonable risks
SHAPE A CULTURE TO PROMOTE INNOVATIONSupport new ideas, open debate and minimal regulations, ensure strong organization-people commitment, encourage laughter, play and reasonable risks
SOUTHWEST AIRLINES credits its success to a culture whose values include freedom, engagement and humor. After the attacks of 9/11, when all airlines announcedlayoffs, SOUTHWEST announced a profit-sharing scheme.
Unlike models reallife organizations arenot so tidy!It is the skillfulsynthesis of these12 elements thatmakes anorganizationinnovative
Ten years ago, WHIRLPOOL launched a global effort to embed innovation as a core competency. The company redesigned processes, trained thousands of people, built an innovationmanagement system and changed the culture of the company. In 2007, WHIRLPOOL generated more than $2.5 billion from product innovations and had a pipeline of $4.5 billion.
The Art of InnovationIntegrating Creativity in Organizations www.theartofinnovation.net www.dimis.org