The Art of InnovationIntegrating Creativity in Organizations               Dimis MichaelidesEuropean Conference for Creati...
Innovation happens whenthe SOURCES of creativityare mobilizedin an organizedSTRUCTURE& within an appropriateCULTURE
Talent           Method              EnergyThe SOURCES of Creativity are the elements required         for any purposeful ...
Talent
TalentThe set of skills requiredto imagine new thingsand make them happenWe ALL have creativeskills and we can ALLdevelop ...
Energy
EnergyThe attention andpersonal resourceswe devote to anissue
Method
MethodThe way we confrontchallengesMethod makes creativitymore effective, becauseit helps develop Talent,and channel Energ...
Creative Problem Solving MethodAlex Osborn andSidney Parnes in the1950’s proposed amethod in sequentialstages with thesyst...
TRIZ Problem solving by Altshuller
Many creative techniques support the      practice of creative method           Provocation  Pluses potentials concerns & ...
ENRICH YOUR SOURCES OF CREATIVITYHelp people enhance their creative skills, mobilize theircreative drive, train and practi...
MONSANTO used creative method, to redefine food sweetening and beat its competition to          market with Nutrasweet
System                 Individual      Target                TeamThe STRUCTURE of Innovation is the organized     context ...
Individual
A Job Can Be…  A Chore  • we don’t like it but we have    to do it  A Career  • we are OK with it as a path    to somethin...
Team
Team
Target
Target     What does innovation     mean for YOUR     organization?     Clearly defining objectives     gives purpose to i...
Radical Innovation           Space tourism (Virgin Galactic?)           Commercialized GPS           Digital camera       ...
Differentiation or Business Model Innovation
Kaizen
System
Systemthe mechanism by which new ideas are exploited          CREATIVITY CLUB         Creativity                          ...
DESIGN A STRUCTURE TO SUPPORT INNOVATION Match jobs to individual preferences, train people ininnovative teamwork, define ...
TOYOTA’s long-term target of innovation throughcontinuous improvement made it a world leader.  Participation in Toyota’s s...
Ideas         Risk                     Freedom           Humor             EngagementThe CULTURE of innovation is the set ...
Ideas
Ideas
Freedom
Empower yourpeople with openjob remitsMinimize rules andregulationsPromote debateand freeexpression
Engagement
EngagementThe unwritten contract between the employer   and employee to help each other grow     It is a relationship base...
Humor
Humor helps: Overcome tensions Improve communication Build relationships Reduce anxiety & stress See things from novel vie...
Risk
Organizations are more likely to be innovative    if they create the environment where    employees can take reasonable ri...
SHAPE A CULTURE TO PROMOTE INNOVATIONSupport new ideas, open debate and minimal regulations,    ensure strong organization...
SOUTHWEST AIRLINES credits its success to a culture whose values include freedom, engagement and humor.  After the attacks...
Unlike models reallife organizations arenot so tidy!It is the skillfulsynthesis of these12 elements thatmakes anorganizati...
Ten years ago, WHIRLPOOL launched a global effort to embed  innovation as a core competency. The company redesigned   proc...
The Art of InnovationIntegrating Creativity in Organizations       www.theartofinnovation.net             www.dimis.org
Ecci aoi keynote faro sep11
Ecci aoi keynote faro sep11
Ecci aoi keynote faro sep11
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Ecci aoi keynote faro sep11

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The Art of Innovation - Integrating Creativity in Organizations


Dimis Michaelides
European Conference for Creativity and Innovation, Faro, September 2011

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Ecci aoi keynote faro sep11

  1. 1. The Art of InnovationIntegrating Creativity in Organizations Dimis MichaelidesEuropean Conference for Creativity and Innovation, Faro, September 2011
  2. 2. Innovation happens whenthe SOURCES of creativityare mobilizedin an organizedSTRUCTURE& within an appropriateCULTURE
  3. 3. Talent Method EnergyThe SOURCES of Creativity are the elements required for any purposeful creative act
  4. 4. Talent
  5. 5. TalentThe set of skills requiredto imagine new thingsand make them happenWe ALL have creativeskills and we can ALLdevelop them further
  6. 6. Energy
  7. 7. EnergyThe attention andpersonal resourceswe devote to anissue
  8. 8. Method
  9. 9. MethodThe way we confrontchallengesMethod makes creativitymore effective, becauseit helps develop Talent,and channel Energy inpurposeful ways
  10. 10. Creative Problem Solving MethodAlex Osborn andSidney Parnes in the1950’s proposed amethod in sequentialstages with thesystematic practice ofDIVERGENT &CONVERGENTthinking Photos used with permission of the Creative Education Foundation, Inc.
  11. 11. TRIZ Problem solving by Altshuller
  12. 12. Many creative techniques support the practice of creative method Provocation Pluses potentials concerns & overcome Guided visualization AnalogiesMind mapping What’s Good About It?
  13. 13. ENRICH YOUR SOURCES OF CREATIVITYHelp people enhance their creative skills, mobilize theircreative drive, train and practice creative methodology
  14. 14. MONSANTO used creative method, to redefine food sweetening and beat its competition to market with Nutrasweet
  15. 15. System Individual Target TeamThe STRUCTURE of Innovation is the organized context in which innovation happens
  16. 16. Individual
  17. 17. A Job Can Be… A Chore • we don’t like it but we have to do it A Career • we are OK with it as a path to something better A Calling • we do it because we love it
  18. 18. Team
  19. 19. Team
  20. 20. Target
  21. 21. Target What does innovation mean for YOUR organization? Clearly defining objectives gives purpose to innovation Innovation can be directed to new or improved products/services or to a new business model or to new processes and ways of working
  22. 22. Radical Innovation Space tourism (Virgin Galactic?) Commercialized GPS Digital camera MP3 (Apple & others) Personal computers (Apple, IBM) ATMs (IBM, NCR) Disposable diapers (Procter & Gamble)
  23. 23. Differentiation or Business Model Innovation
  24. 24. Kaizen
  25. 25. System
  26. 26. Systemthe mechanism by which new ideas are exploited CREATIVITY CLUB Creativity Champions
  27. 27. DESIGN A STRUCTURE TO SUPPORT INNOVATION Match jobs to individual preferences, train people ininnovative teamwork, define innovation strategy and goals, set up good systems to manage new ideas
  28. 28. TOYOTA’s long-term target of innovation throughcontinuous improvement made it a world leader. Participation in Toyota’s suggestion system is expected of all staff.
  29. 29. Ideas Risk Freedom Humor EngagementThe CULTURE of innovation is the set of values, behaviors and norms that promote innovation
  30. 30. Ideas
  31. 31. Ideas
  32. 32. Freedom
  33. 33. Empower yourpeople with openjob remitsMinimize rules andregulationsPromote debateand freeexpression
  34. 34. Engagement
  35. 35. EngagementThe unwritten contract between the employer and employee to help each other grow It is a relationship based on trust
  36. 36. Humor
  37. 37. Humor helps: Overcome tensions Improve communication Build relationships Reduce anxiety & stress See things from novel viewpoints
  38. 38. Risk
  39. 39. Organizations are more likely to be innovative if they create the environment where employees can take reasonable risks
  40. 40. SHAPE A CULTURE TO PROMOTE INNOVATIONSupport new ideas, open debate and minimal regulations, ensure strong organization-people commitment, encourage laughter, play and reasonable risks
  41. 41. SOUTHWEST AIRLINES credits its success to a culture whose values include freedom, engagement and humor. After the attacks of 9/11, when all airlines announcedlayoffs, SOUTHWEST announced a profit-sharing scheme.
  42. 42. Unlike models reallife organizations arenot so tidy!It is the skillfulsynthesis of these12 elements thatmakes anorganizationinnovative
  43. 43. Ten years ago, WHIRLPOOL launched a global effort to embed innovation as a core competency. The company redesigned processes, trained thousands of people, built an innovationmanagement system and changed the culture of the company. In 2007, WHIRLPOOL generated more than $2.5 billion from product innovations and had a pipeline of $4.5 billion.
  44. 44. The Art of InnovationIntegrating Creativity in Organizations www.theartofinnovation.net www.dimis.org

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