Lean Startup: How Development Looks Different When You're Changing the World (Agile 2011)

Lean Startup How Development Looks Different when you’re Changing the World Abby Fichtner Developer Evangelist for Startups, Microsoft @HackerChick http://HackerChick.com

“Considering the incredible amount of human energy, passion, and creativity that we invest in creating new products & services… @EricRies

… it’s a terrible waste that so many of them fail.” @EricRies

Promise of the Lean StartupInstead of building our startups according to mythsWe can guide them with facts and knowledge @EricRies

“Most technology start‐ups fail not because the technology doesn’t work, but because they’re making something that there is not a real market for” @EricRies

Kent Beck

“You’re way too dumb to figureout whether your idea is good” Andrew Mason, CEO of Groupon (NY Tech Meetup)

Startups are NOT small versions of large organizations

$5 BILLIONENGINEERING TRIUMPHMILLIONS of CUSTOMERSOne of the LargestBankruptcies in US History

“We’re a classic MBA case study in how NOTto introduce a product.First, we created a marvelous tech. achievementThen, we asked how to make money on it.” Iridium Interim CEO John A. Richardson

Get through the wholeloop as fast as possible

Minimum Viable Product (MVP)strategy for fast & quantitativemarket testing of a product or feature wikipedia

We had an idea for a new product. We went off & built it, put it on our website. Not a single person clicked thru to it What did we learn from that?

We had an idea for a new product. We went off & built it, put it on our website. Not a single person clicked thru to itWas there a faster way to get through that learning loop?

Problem: Unknown Solution: Unknown

Customer Development @SGBlank

Lean Startup @SGBlank

Product/Market FitWhen a product shows strong demand by passionate users representing a sizeable market The Entrepreneur’s Guide to Customer Development: A “Cheat Sheet” to the Four Steps (@BrantCooper, @Vlaskovits)

Get outside the building!

Customer DiscoveryWhat is the problem?Who has the problem? @SGBlank

Customer DiscoveryHow important is the problem’s solution to the customer?How valuable is the problem’s solution to the customer? @SGBlank

Problem: Unknown Solution: Unknown

Customer Validation

OH at Lean Startup Circle Meetup

The unit of progress forentrepreneurs is learning @EricRies

@AshMaurya

WiredReach Case StudyBEFORE AFTER2 week release cycles Multiple releases/dayReleases were all-day events Releases are non-eventsRelease size: 100’s LOC Release size: < 25 LOCMore emergency releases Less fire-fighting @AshMaurya

@AshMaurya

But what does all of this mean for AGILE?

Agile Projects are NOT large versions of startups

4%9.75%

Shared Principles, PracticesAgile Development Practices (XP)Discipline  FlexibilityIteratively Evolve SolutionContinuous LearningContinuously Deliver ValueFail Fast

Pushing Agile to the Next LevelAgile Lean StartupRecognize we don’t know solution …don’t even know ProblemIncrements: Weeks Increments: HoursContinuous Integration Continuous DeploymentTest in Mock Prod Environment Testing in ProductionOpinions on Demos Behaviors in ProductionDeliver value monthly (2-3 sprints) Deliver value dailyDone = Software Ready to Deploy Done = Validated Learning

Learn More Eric Ries Steve Blank @EricRies @sgblank http://startuplessonslearned.com/ http://steveblank.com/ Kent Beck Ash Maurya @KentBeck @AshMaurya http://threeriversinstitute.org/ http://ashmaurya.com/ Abby Fichtner @HackerChick http://HackerChick.com

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Lean Startup: How Development Looks Different When You're Changing the World (Agile 2011)

by Abby Fichtner on Aug 14, 2011

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Lean Startup: How Development Looks Different When You’re Changing the World (Agile 2011) — Presentation Transcript