Our Happy Customers and Success Speak For Us

Corinne’s Banquet Hall | Event Venue 52-53
GTours | Transportation /Charter Bus 54-55
Overton Security | Security Services 56-57
Subway Sandwiches - KSA | Restaurant Chain 58-59
Everdrive | Used Auto Parts 60-61
Pack and Ride | Affordable Residential Moving Services 62-63
2m2u | Print 64-65
Mo Shapiro | Public Speaker 66-67
Aesthetic Solutions | Health, Beauty Wellness 68-69
Johnson Equipment | Equipment Manufacturer 70-71
Skyline Whitespace | Exhibition Displays 72-73
Heartland Bank | Finance 74-75
Joya del Pacifico | Real Estate 76-77
Special Needs Family Center | Community Center 78-79
Marcum Group (Margolis Co. P.C.) | Finance 80-81
Tasty Bite | Food 82-83
White Plains Chrysler Jeep Dodge | Auto Dealer 84-85
APENDIX: WSI WHITE PAPERS
Conversion Architecture 87-98
Email Marketing 99-109
Landing Page Design 111-125
Your Guide to Paid Search 127-139
Search Engine Optimization 141-147
Social Media 149-160
Web Analytics 161-166

Media Entertainment
FBT Film and
Entertainment
Search Engine
Optimization
www.fbtfilm.com
Challenges and Goals:
FBT Film’s services include underwriting films,
insurance,budget analysis,tax credit filings
and location assistance.Prior to building a
website,FBT Film had relied largely on direct
word of mouth referrals for their business.
But with the rapid growth of the industry,
they wanted to reach out via their website to
film producers and executives that they did
not have direct contact with.
The Solution:
A new website was developed that captured
the look and feel of a movie-focused
Louisiana based investment firm. The site
included a content management system that
allows for easy updating and addition of new
pages as needed.
WSI created professionally written content
for the website and optimized it to attract
web users searching for related key words
and phrases. This included optimizing the
site for title tags,headers and keywords.
At the same time,WSI began an aggressive
campaign to market the site to online news,
press and article outlets to establish our
client’s expertise in the market. This included
writing articles and press releases filled with
valuable information about timely topics. As
a result,this relatively new site was able to
earn high page 1 rankings in less than one
year for their targeted search phrases.
Results:
This site was launched on a brand new
domain which can be difficult to rank early
on. However, after only 90 days, even with
a brand new domain name and no Pay-per-
Click (PPC) advertising, they earned a spot
on page 1 of Google for key phrases for their
business and on page 2 for some others.
Within a year we were able to help the client
earn natural search results through extensive
article and PR efforts as well as good on-site
optimization. This placed them very high in
search engine rankings.
These include phrases such as:
» Louisiana film incentives
» Louisiana film tax credits
» Louisiana film information
» Louisiana film credits
» Louisiana film tax
» Louisiana film tax credits
» Louisiana film
» Louisiana tax incentives
» Louisiana tax credit
» Louisiana film insurance
Testimonial:
The site looks terrific – it’s clean and
easy to navigate. This really changes
the way we market our business.
Leonard Alsfeld
President FBT Film and Entertainment
WSI Consultant:
André Savoie
Louisiana, USA

The total aggregated traffic that we
sent them since the beginning of the
campaign
(February 17, 2008 – August 18, 2009).
Totals:
Impressions: 357,659
Visits: 4683
Phone calls (recorded) 1092
Emails: 73
Web events: 3095
Average Visits per week: 62.7
Average Spend per week: $186.73
Average Cost Per Visit: $2.98
Illustrates the top 5
performing keywords for
each of the major search
engines. Under that we can
see the details including her
click-through-rate, click-to-
call ratio, and click-to-web-
event ratio.

Services
Maid In
California
Pay-per-click
www.MaidInCalifornia.com
The client tried running PPC programs
on their own and with the help of other
companies and never achieved a return on
their investment. They had virtually no traffic
and no business from their website.
The Solution:
WSI developed a pay-per-click strategy
that drove targeted traffic to www.
MaidInCalifornia.com. We quickly found the
highest performing keywords were actually a
combination of a few generic“heavy hitters”
that drew a lot of traffic, and a high volume
of individual geo-targeted keywords that
only drew one or two visitors each month.
These two strategies have combined to
produce as much qualified traffic as the
client can handle.
Results:
As a result of the campaign, the client
increased her business so quickly she had to
hire two additional people! WSI is delivering
many clients at half the price she was paying
when she did it herself.
The following statistics are purely a result
of the campaigns WSI is running (does not
include any incidental contact points). To
date, WSI has driven the following contacts
from her website:
Total of $13,951 spent to date from February
17, 2008 to August 18, 2009 (18 months)
» 1,092 phone calls
» 197 request for cleaning forms submitted
» 73 emails
The vast majority of these contact points
resulted in a sale. Since housekeeping is a
recurring service, there is a lifetime value to
most of these sales.
Testimonial:
I am so sorry we didn’t start working
with WSI years ago. We can’t believe
what a difference it made once WSI
took over our website and search
engine marketing. You have completely
changed our business for the better.
For the ‘After Construction’ campaign
that you are running for us, we made
$5600 the first month on only a $400
investment! Our main House Keeping
campaign is really cleaning up (pardon
the pun). It is a bit difficult to convert
into dollars, but our stats show that in
the last 4 months we have received 245
phone calls, 21 emails and 56 request
for quote forms! Not only that, we are
spending half what we used to spend!
These numbers are staggering for us. I
can’t express how much WSI helped my
business.
Deborah A. Kerr
Maid in California
WSI Consultant:
Chuck Bankoff
California, USA
“
“

Retail
Buy Recycled
Products
eCommerce
www.BuyRecycledProducts.com
Before working with WSI,the client had a
brochure style website (FibrexGroup.com)
that lacked even the most basic optimization.
He was spending over $2,000 per month for
Google AdWords paid search advertising
and sending traffic to the site with no regard
to conversion tracking and Conversion
Architecture.The client had no reporting to
show the effectiveness of his site in terms of
capturing leads and converting visitors into
paying clients.
The Solution:
For this project,WSI used the eMerchant Pro
eCommerce solution because of its capability
to have multiple categories,cross selling,
order tracking,customer tracking,etc.WSI
was responsible for project management,
troubleshooting,and assisting the client with
advanced features of the platform.
WSI fully optimized the site for search
and continues to provide advanced SEO
techniques to improve search results.We
are also running a limited paid search
advertising campaign for 2 of the client’s
product categories.
Results:
The client recovered his investment
within the first month after launching
the eCommerce site with sales exceeding
$14,000 USD. Site sales after the first year
reached $125,000 USD exceeding business
revenue goals by 25%. Second year revenues
are up by 47% over the first year.
The client was so pleased with the results
that he contracted WSI to redevelop his
brochure site, FibrexGroup.com, to coincide
with his new catalog publication.
FibrexGroup.com, which averages 5,000
unique visitors a month, compliments
BuyRecycledProducts.com by giving site
visitors the option to purchase the item
through a“Buy Now”button that links to
the eCommerce site, saving sales reps
significant time.
Testimonial:
WSI has been wonderful to work with.
They have been so responsive to all our
needs. The website is amazing. It has
helped us realize our dream of an online
store and it couldn’t be more impressive.
WSI is our Internet partner for life!
Suzanne Leenders
VP, Buy Recycled Products
WSI Consultant:
Darren Kincaid
Virginia, USA

11
Flower shop
Le Lys d’Or
Search Engine
Optimization
www.lysdorfleuriste.be
With the construction of a new University
town, the community developed into a true
city. As a consequence of this economic
development of the city, several new flower
shops emerged; in particular, one in a big
mall at a strategic location. Le Lys d’Or’s
income figures were showing a 10 to 15%
decrease over the last 12 months and the
flower shop was bound to close up if nothing
was done quickly.
The Solution:
WSI did an initial consultation and Internet
Business Analysis (IBA) to uncover all aspects
of the problem at hand. We then discussed
in detail the target groups within which to
implement a persuasion driven solution. It
was obvious for budget reasons that PPC
could not to be proposed at this stage and
we focused on SEO.
» Online: We worked on the title and
description Meta tags, Alt tags, H1 and
content. We also designed a Google
Maps page.
» Offline: We subscribed to Google Maps,
worked on a strategy of carefully selected
back links, always keeping in mind the
importance of the use of key phrases in the
anchor text.
» We also provided guidance on the
newsletter and the news/promo feature in
order to optimize the use of key phrases.
Results:
One of the early pieces of good news was
that in a very short period of time we could
see listings for Lys d’Or in top positions on
Google search for local phrases like“Fleuriste
local areas”. In less than three months the
same phrase would also feature the Le Lys
d’Or website in 1st place on Google. Relevant
keywords like“Conseil fleuriste”,“fleuriste
creative”, Arrivages de fleurs”were all in 1st
page rankings. Lys d’Or was in second place
via affiliated page for marriage events. Lys
d’Or was in first place on Google Belgium
pages. The number of marriages and funerals
they had to work on was up by 20%.
The number of direct orders through
the website was reaching +/- 5 per week
although the order form was not on secured
pages. The overall TO is probably going
to reach a 20% increase for the fiscal year
which, if the previous trend is taken into
account, could be assumed to be about 30%
higher than what would occurred without
WSI’s efforts.
Testimonial:
Since you convinced us to have our
own website, we regained confidence
in the viability of our business ... You are
constantly thinking of our business like
it was yours. As a consequence we really
feel today you are part of Le Lys d’Or.
Marc Jacqueline Delens
Le Lys d’Or
WSI Consultant:
Dominique De Coster
Brabant Wallon, Belgium
“
“

13
Automotive
Easy Cars
Rentals
Search Engine Optimization
Pay Per Click
http://www.easycarsrental.co.za/
Easy Cars Rentals had been struggling to
find new client leads. Prior to contracting
the services of WSI, Easy Cars Rentals
were doing most of their advertising in an
offline classifieds newspaper called Junk
Mail. However, because of the nature of a
tangible newspaper, they weren’t able to
track, measure and analyze feedback. Easy
Cars Rentals were spending in the region of
$6,000 per month on Junk Mail advertising.
Their decision to not focus on online
marketing was influenced by the fact that
their target market was people in financial
difficulty and in most cases; they would not
have access to the Internet.
The Solution:
WSI rebuilt their website and applied search
engine essentials to ensure that the website
was search engine friendly.
In terms of Internet Marketing:
» We developed landing pages and various
PPC campaigns
» We wrote ads and submitted them to
online classified listings and directories on a
regular basis
» Content marketing articles delivered by
WSI help drive“long tail”traffic while we start
with focused link building phrases in the
anchor text.
Results:
Easy Cars Rentals experienced an average
of 11.64% conversion rate spending only
$2 to convert a client. They are now gaining
20 new clients per month from their online
marketing to a value of $100,000 per
month. With detailed keyword research we
identified a number of phrases that would
generate leads.
These results are measured daily with
Google Analytics and presented in monthly
review meetings to the client. We get
over 1.2 million impressions with a high
conversion rate of 12.71%.
Testimonial:
Before we met WSI we never used any
online marketing to attract new clients.
Our advertising was focused on specific
motor related newspapers and maga-
zines. WSI audited our website and re-
coded it to be search engine friendly. We
started a Google Paid search campaign
and achieved immediate results. We
now get over 1,300,000 impressions on
Google per month and our conversion
rate for enquiries averages 12%.
John Storey
Easy Cars Rentals
WSI Consultant:
Francois Muscat
Gauteng, South Africa
“
“

15
Legal Documentation
Agreements
Online
Search Engine
Optimization
www.agreementsonline.co.za
Agreements Online provides downloadable
legal documentation (contracts,legal
agreements policies) to an online market.The
company is owned by a lawyer that wanted
to know how she could go online with her
business.WSI suggested that she start up a
venture that sells agreements and all kinds of
legal documentation to an online market.
The Solution:
WSI created a Voloper OBS website,provided
a new design and all the web copywriting.
We optimized the entire website for all
their services and ran successful PPC SEO
campaigns.We created an eCommerce shop
and provided focused link building through
directory submission,blog posting and
content marketing with website articles.
Results:
Agreements Online is currently ranked at
number one on Google South Africa for
the keywords“Legal Agreements”. They are
making in the region of $3,000 - $6,000 on
a monthly basis because of their online
presence.
WSI measured the results using Google
Analytics and measured the number of
visitors finding the website through over
4,000 different keyword phrases and WSI
conducts monthly reviews with the client to
discuss the results.
Testimonial:
I cannot believe the return on invest-
ment I have received from WSI. I could
never have imagined the business that
was available to me online. As a lawyer,
you tend to think one dimensionally;
however, WSI and their team have
shown that additional money can be
made without spending long hours in
the courtroom.
Kerry Jack
Agreements Online
WSI Consultant:
Francois Muscat

17
Shark Cage Diving
Shark Photos
Apex
Predators
Web Analytics
http://www.apexpredators.com
Before WSI became involved, Apex Predators
was unable to measure the feedback they
were getting from their website. They were
unable to tell what people were doing when
they reached the website. They were not
sure of where most of their Web traffic was
coming from (geographic location). Apex
Predators did not know how many people
were using their website or which sources
they were coming from (search engine, direct
referrals, external links, etc.)
The Solution:
Apex predators’website receives a lot
of traffic from an overseas client base so
the web analytics information that WSI
provided was able to help their business get
an improved scope on their e-commerce
ventures. Prior to WSI’s contribution, they
were struggling to find an effective way of
marketing their shark cage diving trips and
shark photos online. We implemented a
secure online form that showed where the
majority of leads were coming from. We
implemented Google Analytics.
Apex Predators is now able to plan well
because they can tell the exact number of
people that booked a shark cage diving
trip from the website, how many people
are ordering their shark photos online, and
how many people are subscribing to their
newsletter – a good indication of content
interest.
Results:
Results are measured with Google Analytics.
We also use Advanced Web Ranking (AWR) to
measure the performance of the keywords
we track.
Testimonial:
Prior to WSI’s involvement with Apex
Predators, we were unaware of the
opportunity that was available on the
Internet for our industry. We had a fancy
website but we did not know about the
marketing opportunities that the Inter-
net presents. WSI’s steps have enabled
us to build lasting relationships with
clients from all corners of the globe. Our
online forms have made it easy for us
to plan our trips accordingly and also
to make sure we have sufficient stock
of the in-demand photos that we sell
online.
Monique
Apex Predators
WSI Consultant:
Francois Muscat
“
“

19
Dental
Dr. Aleksandra
Cerny
Internet Marketing
www.DRCerny.co.za
Most dentists face the same problems when
marketing their businesses and Dr. Cerny was
no different. Dentists rely on word of mouth
referrals and Dr. Cerny’s business relied 100%
on word of mouth. Dr. Cerny’s husband
recommended WSI to her, as we had just
completed his company’s website.
WSI evaluated Dr. Cerny’s current website
and found it to be a“frame based”website,
which did not feature on the search engines.
In fact, the website was invisible to Google
due to its technical structure.
The Solution:
WSI created a website with separate Web
pages for each of the dental services that
Dr. Cerny provides. Each of these pages
was optimized using information that
we identified from our keyword research.
From the start, WSI implemented a Google
pay-per-click campaign in order to achieve
immediate results. We submitted the website
to various Internet directories and wrote and
submitted ads to a number of busy Internet
classifieds websites. WSI then started a link
building campaign and created specific blog
links that rapidly increased the site’s search
engine positions for Dr. Cerny’s services.
WSI also provided Web analytics and from
our interpretation we created a number of
specific landing pages that further increased
website traffic. Our efforts resulted in
obtaining the first 8 of 11 positions in Google
for Dr. Cerny’s dental practice.
Results:
In the first week, Dr. Cerny received 9 online
bookings. At the end of the first month,
21 bookings were made directly from the
website, all of which came from search
engine traffic. On average, a new client
has three appointments and the average
revenue value is $300. At 6 months old, the
website generated 150 new clients with an
average of 450 appointments. The value
of 6 months’revenue from the website is
$45,000. The website cost over the 6 month
period was $1,200, resulting in a return on
investment of 3,750%!
Testimonial:
Before WSI, we had a website but had
not received any queries in the 2 years
since creating it. WSI showed us ex-
ample reports of some of their customer
successes and convinced us to build a
new website that was search engine
friendly. WSI were so confident that
they would generate interested traffic
to our website and provided us with a
monthly Internet marketing solution
that included the cost of the website
build. This made it attractive to us as we
would get an entire solution right from
the beginning.
Dr. Aleksandra Cerny
Lonehill Dental Clinic
WSI Consultant:
Francois Muscat
“
“

21
Full Service Florist
Flower Spot
Search Engine
Optimization
www.flowerspot.co.za
Flower Spot is a one-stop shop for fresh cut
flowers and all flower accessories.The store
has grown from a local flower shop to a
destination store carrying everything from
party décor to scrap booking to giftware.
Prior to WSI coming onboard,Flower Spot
had a good website but it wasn’t rendering
much business since it was nearly impossible
to find it on major search engines.The site
was not optimized.
The Solution:
We did extensive SEO work including link
building with blogging and copywriting.
WSI’s Internet marketing services included:
search engine optimization,web copywriting,
content marketing with website articles and
paid search advertising with Google.
Results:
We began optimizing the Flower Spot
website 2 years ago. The consistent amount
of articles that are added to the Flower
Spot website on a monthly basis has driven
traffic exponentially. The link building has
contributed to Flower Spot’s excellent search
engine ranking.
We use Google Analytics and Advanced Web
Ranking (AWR) reports to monitor Flower
Spot’s website performance.
Testimonial:
Flower Spot had just completed the
development of its 2nd ecommerce
website with local developers. We have
a great website but no online exposure.
My local developers introduced me to
WSI. Within 6 months we started to re-
ceive a steady stream of leads and now
we get over 1,200 queries a month that
are generated through search engine
marketing.
Dennis Duarte
Flower Spot
WSI Consultant:
Francois Muscat

23
RDB Consulting
Information
Technology
Search Engine
Optimization
www.rdbconsulting.com
Prior to retaining the services of WSI, RDB
Consulting relied on cold calling to introduce
their company services to corporate South
Africa. They did not think that their website
would produce leads for them as they are
so specialized in providing Oracle, SQL and
Sybase support services. After reviewing
the existing website we found it wasn’t
optimized. We recommended creating for
them a new website and a new, professional
web presence that would differentiate
them from their competition. We created
a resource website that would support
their credibility, generate leads and boost
recruitment opportunities.
The Solution:
We created a Voloper OBS website, provided
a new design and all the web copywriting.
We optimized the entire website for all their
services and provided focused link building
through directory submission, blog posting
and article marketing.
Internet marketing services provided:
» Search engine optimization
» Web copywriting
» Content marketing with website articles
» Paid search advertising with Google
Results:
WSI began optimizing the RDB Consulting
website in October 2008. They are now
ranking at number one on Google South
Africa for“Database Outsourcing”which is
their main service. Since February 2009, they
have acquired 13 new clients with an annual
project value of $400,000 – many are notable
Blue Chip organizations.
WSI provides monthly analytic reports and
reviews focusing on business goals and
monthly reviews are held with the client.
Testimonial:
I called WSI the other day and told them
that my website costs me nothing! The
amount of business that we have re-
ceived over the past 6 weeks is amazing
and if we never get another lead I will be
more than happy. WSI and their team
have become my salesmen. The results
we have achieved are truly amazing. I
recommend everyone that I know to use
WSI’s services. I would also like to add
that WSI has done amazing work for
my wife’s dental practice. Her website
generates over 20 new leads per month.
Jaro Cerny
MD RDB Consulting
WSI Consultant:
Francois Muscat
“
“

25
Immigration Consultancy
Trans-Global
Migration
Paid Search Marketing
www.tgmigration.com
Trans-Global Migration provides a simple
3-step process for South Africans wanting to
immigrate to Australia,New Zealand,USA,
Canada and the UK.Before contacting WSI,
Trans-Global Migration was spending a large
portion of their marketing budget on offline
print advertising – newspapers,magazines
etc.They experienced difficulties with offline
advertising because they couldn’t tell where
most of their client leads were coming from.
The Solution:
WSI rebuilt their website and began an
aggressive Pay-Per-Click campaign to
generate queries and conversions.By using
Internet Marketing we made sure our PPC
campaigns clicked through to relevant,
accessible landing pages.We wrote ads and
submitted them to classifieds websites on
a regular basis.WSI also developed content
marketing articles that drive“long tail”traffic
while we start with focused link building.
Results:
We managed to decrease their marketing
budget from $3,000 to $500. Trans-Global
Migration has a conversion rate of 12.18%.
Results are measured daily with Google
Analytics and presented in monthly review
meetings.
Testimonial:
I did not know about Internet Marketing
before I met with WSI. WSI has really
helped my business generate a lot of
leads and decreased our spending on
traditional media advertising, tenfold.
John Gambarana
TG Migration
WSI Consultant:
Francois Muscat

27
Internet Video
Production Firm
Corp Shorts
Internet Marketing
www.corpshorts.com
Corp Shorts was unable to generate leads
via the Internet due,in part,to its flash-based
Web site and lack of relevant content.Less
than ten inbound sites linked to the Corp
Shorts Web site,and it did not rank in search
engine results.The firm needed an Internet
marketing strategy to drive large amounts of
traffic to its site.
The Solution:
WSI implemented a comprehensive,multi-
phase Internet marketing solution that
included:
» Adding keyword-rich content to every page
of the Web site
» Implementing social bookmarking and link
building strategies
» Pay per click (PPC) advertising
» Building a social networking presence on
YouTube,Twitter,LinkedIn,Facebook,and
other networking sites
» Developing email marketing campaigns
» Creating and disseminating keyword-rich
press releases
A key partner in our complete Internet
marketing solution was Novo,Inc.,a
copywriting firm specializing in search
engine optimization (SEO),to write articles
on a monthly basis.These keyword-rich
articles helped Corp Shorts significantly
increase its online exposure by ranking on
the first page of Google and other search
engines for several targeted keywords.
The impact of our Internet marketing
solution after the first year is extensive.
Results:
Results include:
» Increasing visitors to Corp Shorts’Web site
by 500%
» Being listed on the 1st three pages of
search engine results for more than 20
targeted keywords
» Over 1,200 keyword phrases are converted
to Web site visits
» More than 240 different sources deliver
traffic to the Web site
» Videos are viewed by several thousand
visitors on YouTube
» Over 4000 followers/friends/connections
on Twitter, Facebook, LinkedIn, and Plaxo
significant time.
WSI Consultant:
Gregg Towsley
California, USA

29
Eco-Newsletter Publication
Smart2BeGreen
Social Media
www.Smart2BeGreen.com
Smart2BeGreen needed exposure, qualified
visitors to their website, and new subscribers
to ensure success for their Internet business.
Also, Smart2BeGreen.com did not rank in
search engine results for their top target
keywords.
The Solution:
Tools Used: Google, Twitter, YouTube,
Facebook, LinkedIn
WSI implemented a comprehensive, multi-
phase Internet marketing campaign for
Smart2BeGreen that included:
» Adding keyword-rich content to every page
of their website
» Implementing social bookmarking and link
building strategies
» Building a social networking presence on
Twitter, YouTube, Facebook, and LinkedIn
» Automating updates for new content
distribution
» Link building campaign for inbound links
from other websites
Results:
The impact of our Internet marketing
solution after the first six months is
staggering, results include:
» Increased visitors to Smart2BeGreen
website by 900%
» Listed on the 1st three pages of search
engine results for more than 780 targeted
keywords
» 1st page listing in Google search results for
top 10 keywords
» Over 1200 keyword phrases are converted
to Web site visits
» More than 450 different sources deliver
traffic to the website
» Over 4000 followers/friends/connections
on Twitter, Facebook, LinkedIn, and Plaxo
» Videos are viewed by several thousand
visitors on YouTube
Testimonial:
WSI’s keyword research, competitive
analysis, search engine optimization,
and social media marketing helped our
website rocket in the ranks of the search
engines. Our business has grown as a
direct result of WSI’s solutions.
Bill Gueringer
President and CEO of Smart2BeGreen.com
WSI Consultant:
Gregg Towsley
California, USA
“
“

31
Transportation
Segway
Personal
Transporter
Web Design, Development,
and Search Engine
Optimization
www.i-Segway.com
i-Segway was looking to increase the
awareness of Segway Personal Transporters
(PT) in the region as well as generating
more leads online. The objectives were to
establish an online presence in the region for
Segway PT in order to improve the client’s
brand and increase awareness. Also, it was
very important for this client to get qualified
leads from their website in order to cover
the website expenses and to generate more
profits to the business.
The Solution:
WSI prepared 6 concept drafts for this client
using our in-house design expertise and
the client selected two designs, which were
further enhanced and improved to help the
client make a final selection. The final design
got excellent feedback from the client and
the site visitors. WSI also conducted some
usability testing to make sure the website
was easy to navigate by users.
Furthermore, WSI used special images
representing various countries from
the client’s target region to relate to
the audience and improve overall site
conversion. As far as technology features
go, the site includes a content management
system, online forms, document
management system and a photo gallery.
WSI also assisted the client locally to do some
developmental adjustments to page layout,
CSS, site footer and navigation menus.
In addition, we have implemented a
comprehensive Search Engine Optimization
program for Segway PT in the region, which
consists of ongoing keywords research,
online competitive analysis, advanced
Web and search engine optimization, and
traffic generation strategies from search
engines, mainly Google, Yahoo and MSN.
We have also integrated leading analytical
technologies on the website to track
site performance and identify areas of
enhancements on a regular basis.
Results:
In the first 12 months post launch, the
website received more than 13,000 visits and
the client is getting new leads every day. The
client is extremely happy with the website
and was amazed with the magnificent
results in terms of traffic and leads that are
generated on a daily basis via the website.
The client’s business is now very profitable
and the website was one of the main factors
for their success.
Testimonial:
When we first looked at expanding and
enhancing our Web presence, we set a
Web generated sales goal of four units.
Little did we know that we would not
only meet that but would rapidly exceed
it. In fact, in the eight months since
WSI team designed and implemented
our website, we have seen our Web
traffic increase dramatically and,
more importantly, our Web-generated
sales leads increase almost ten-fold.
... I can easily say that WSI has been
instrumental in our sales growth this
year and I believe the same will be said
in the years to come.
Steven A. Brown-Cestero
CEO, i-Segway
WSI Consultant:
Husam Jandal
Dubai, UAE
“
“

32
Testimonial:
The Harford County Cultural Arts Board
is very pleased with the website that
WSI created for us, and it was a well
placed investment....The best part of this
project for me has been working with
WSI. You’ve made every aspect of this
huge project simple and a lot of fun!
Huge kudos to you!
Tonya Woody
HCCAB Coordinator
“
“

33
Association
Harford
County
Cultural Arts
Board
Business Edge and SEO
www.culturalartsboard.org
The Harford County Cultural Arts Board was
looking to:
» Improve customer service by providing
online grant application submissions
» Increase their exposure within the greater
Harford County arts community in order to
make grants available to a greater number of
artists / organizations
» Become THE resource for arts related
events in the area
» Develop an online community for the
artists in the area
» Provide greater exposure for some of the
smaller or lesser known arts events and
groups in the county
» Be able to update their own website at will
(which they could not do before)
» Utilize the talents of local artists to create
the design for the website
The Solution:
WSI addressed the client’s needs by
proposing a WSI Business Edge website that
could be placed on the client’s domain and
could be optimized for the search engines.
WSI Business Edge was the chosen platform
because of its ease of use for the client and
end user, as well as the wide selection of
modules and features that are included
within this WSI branded solution.
The Web solution required customized forms
for the grant applications and an interactive
events calendar with a customized Add Event
module. It also required site registration that
would allow only registered members to
have access to certain pages, including the
interactive grant applications. The site also
needed the ability to adding events to the
arts calendar.
Lastly, WSI included an opt-in email marketer
to replace a rather basic one the client was
already using. They hope to eventually add
discussion forums in each discipline within
the arts, and perhaps some news feeds
related to the arts nationwide.
and the client is getting new leads every
day. The client is extremely happy with
the website and was amazed with the
magnificent results in terms of traffic and
leads that are generated on a daily basis via
the website. The client’s business is now very
profitable and the website was one of the
main factors for their success.
Results:
In the last 30 days, the HCCAB website has
logged over 580 site visits, with 57% of those
being return visitors who utilize the site
regularly:
» 51% of site visitors found the site through
search engines
» The site ranks #1 in Google for“Harford
County Arts”(out of 242,000 results),“Harford
County Artists,”and“Harford County Grants
for the Arts,”“Harford County Arts Calendar”
and“Harford County Arts Events”-- all goals
identified prior to the start of the project.
» The site even ranks higher than the Harford
County Government website (parent
organization) for all of these key phrases!
» The site has over 100 registered users,
with more than 30 arts groups regularly
contributing events to the arts calendar.
WSI Consultant:
Jeff Harrison
Maryland, USA

35
Automotive
Front Range
Honda
Pay Per Click
www.FrontRangeHonda.com
Front Range Honda had been implementing
a pay per click (PPC) campaign with Google
and Yahoo! in house,spending $2,500
per month and not tracking any results.
The goal was to dramatically increase the
client’s Internet exposure,branding and click
through rate for less money.
The Solution:
We knew we could get them as many clicks
as they were currently receiving for $1,000
less,as approximately 50% of their ads were
not being seen.We planned to accomplish
this goal with some optimization efforts and
by reducing the client’s bids.
Results:
Within the first 30 days, WSI accomplished
what we said we would with regards to the
pay per click campaigns. Next, WSI advised
the client to apply the money they saved
toward a 10 term/10 page search engine
optimization and link building campaign.
The client’s website traffic increased 80% in
6 months.
WSI is currently maintaining a Google
AdWords campaign and the 10 term SEO
and link building campaign for the client.
This account led WSI to later close the Al
Serra Auto Dealership made up of 4 separate
businesses and websites.
Testimonial:
I would highly recommend WSI as a
search engine marketing provider. WSI
is a professional organization with top
notch customer service. They are always
available to answer my questions. We
have been more than satisfied with WSI
and their performance and support.
They have more than exceeded our
expectations within a very short period
of time.
Diana Weaver
Front Range Honda
WSI Consultant:
Jerry Kane
Colorado, USA

37
Real Estate
Sage
Realty LLC
Search Engine
Optimization
www.findahomeinpa.com
Sage Realty was using a generic realtor’s
site for website design and hosting--one of
the Web companies that provides websites
for thousands of realtors. The site could not
be correctly optimized. It had non-friendly
URLs, no access to the root so search engine
sitemaps and robot files could not be added.
FTP Access at the page level was also not
allowed and code could not be added at
the page level. The traffic reports did not
record data for stretches of time and the data
recorded was not believable.
Many of the pages were canned and had
duplicate content. The site was not well
designed. It permitted strict template
designs and only had the ability for one
layer of navigation. The site was confusing
to navigate because it had no sub pages
or drop down menus and any additional
pages were floaters. The site pages had
minimal marketing calls to action. The site’s
performance was poor. It was down for
lengthy periods (more than 4 hours) of time
and the hosting support was terrible. The
Multiple Listing Service (MLS) also did not
work and tended to have old data more
often than not.
The Solution:
WSI used a local graphic design strategic
partner who worked with the client for a few
months on the concept draft. We created
a new site map which transferred the data
from the old site to the new site. We added
the marketing and SEO strategy to the
sitemap. We trained the client and her staff
on how to maintain the site themselves and
using keyword research, they were able to
make all the website copy more optimized
for search engines.
Results:
In the worst economic conditions for the real
estate industry, my client has told me that
this month she had to turn away business
because she is so busy. The bulk of her
business is now coming from her website
versus referrals from past buyers and friends.
In 4 months, this is almost $5 million in real
estate sales for my client. In addition to
reviewing the traffic and ranking reports, my
client has measured the results in terms of
the business the website has brought her.
Testimonial:
WSI provides the benefits of a small,
highly personal service provider with
the technology and know-how of an
international Web solution company.
We had the following results this year
so far from the new website: 3 new
clients in March, 2 bought a total of
$1,975,000 value homes and one is still
looking with me in the $400,000 range;
2 new clients in April, bought $558,200
value homes; 1 new client in May,
under agreement to buy a $315,000
value home; 1 new client in June who
decided to rent but will buy in the next
9 month with me in the $500,000 range
range; 1 new client in July looking in
the $400,000 range and a new client in
August seeking a $700,000 home ...
Linda Walters
Sage Realty LLC
WSI Consultant:
Nancy Vinkler
Pennsylvania,USA
“
“

38
Testimonial:
Wow, the SEO work is really kicking
in this month. We received four leads
in two days from our website for PDS
hosting. We usually receive 2-3 per
MONTH. Nice work! We had a ton of call
activity this week from people saying
“I found you on the web”. That’s all
your hard work paying off. Thanks for
everything!
Josh Bopp
President focusIT, Inc.
“
“

39
Information Technology
focusIT, Inc.
and Paid Search Marketing
www.focusitinc.com
Prior to their engagement with WSI focusIT,
Inc was struggling to generate leads for
their services. They were using an outside
sales person who would contact mortgage
companies and try to setup a demo. Since
the focusIT solution was best suited for
new implementations, often times they
would miss these early opportunities due
to low exposure on the Web. Additionally,
their GoToMeeting demos would take
about 2 hours – valuable time that was lost
because their sales person was wrongly
targeting a client who was not a good fit
for their product line. focusIT was missing
opportunities and spending too much time
chasing bad leads.
The Solution:
To meet the client’s objective we started with
a 20 keyword SEO optimization package.
We used some of the data from their current
Google AdWords campaign to develop a
successful keyword set. We wrote quality
content and began implementation of the
content pages with a complete metatag
revamp of the existing site.
In doing the SEO keyword research we
noticed the CTR (clickthrough rate) on their
Google AdWords campaign was below 1%.
They were getting lots of impressions, but
very few clicks. Their positioning was good,
but their pay per click cost was high and they
weren’t generating quality leads.
At this point we took over management of
the PPC campaign. We started by removing
their campaigns from the content network.
Then we consolidated the campaigns and
reviewed all keyword sets. We removed
those keywords that were generating high
impression rates, but very low click volumes.
We implemented a goal conversion metric to
determine which keywords brought the best
traffic. By eliminating the high impression,
low performing keywords we were able
to increase the budget on the higher
performing keywords.
After optimizing the PPC campaign we then
built a landing page specifically for the PPC
customers. The page was designed with
conversion in mind. Lastly, we developed
an entirely new website on the eFusion
platform. The website was much cleaner,
easy to navigate and communicated much
more information. We implemented a 301
redirect strategy and careful page naming in
the migration. To date we have seen no drop
off from prior rankings. We also integrated
all the forms on their site with their existing
SalesForce database to ensure lead and
support capture.
Results:
From these efforts the client gained a 100%
increase in the amount of traffic generated
from the website. In addition they were
receiving an average of 3.8 leads a week
from the website, while prior to this they
were generating about 2-3 per month
through all their efforts. This metric was
generated through SalesForce captures and
WSI Voice Marketer. In fact, because of the
client’s exposure on the search engines for
keywords related to Calyx Point, the Calyx
Software Company decided to offer an
exclusive agreement with focusIT, Inc. for
hosting of their Calyx Point Data Server, now
called PointCentral. To measure the results,
WSI used many metrics such as percentage
of traffic from search, keyword popularity,
clickthrough rate, and goal conversions to
measure success.
WSI Consultant:
Scott Robbins
Arizona, USA

41
Italian Restaurant
Seraphini
Business Edge and
Internet Marketing
www.Seraphini.com.br
Seraphini wanted to develop a website to
promote their new restaurant,which opened
in September 2008.WSI benchmarked the
client’s main competitors,and based on
this information,we worked on the graphic
design and Web development to ensure the
client’s restaurant stood out.
The main objective was to promote the
restaurant.WSI developed a website
that reflected the sophistication of their
restaurant and their dishes and to show their
visitors comments made by experts on the
Imprensa (press) page.
The Solution:
For this client,WSI chose the WSI Business
Edge solution because of its flexibility,ease
of use and familiarity with the platform.Since
it was a very simple project,the website is
composed of content pages,a media gallery
and map modules,which are included in the
technology.
We worked their client base by running email
marketing campaigns.With that we were
able to identify different groups of interest
and target them with specific messages in
order to increase conversion rates.
Since clients in Brazil don’t choose fine
restaurants based on search engines results,
we decided to focus on building incoming
links.We advised the client to work with their
PR agency in order to increase the number
of reviews and news articles related to the
restaurant in the print media (such as local
magazines) and their online counterparts.
Results:
Within 3 weeks of launching the site, it had
over 2,300 visits and 1,812 unique visitors,
which helped generate over 30 reservations
per day! The client is very happy with the
new website and the compliments they
receive. They are also very impressed with
WSI’s work and the way WSI handled the
project in order to launch it within 10 days.
The website now averages 900 visits per
month (78% of new visitors and 700 unique
visitors). 50% of their visitors come from
referring websites (30%), search engines
(10%) and our e-mail marketing
campaigns (10%).
Due to the profile of Seraphini´s customers,
it is much more effective to work with
restaurants reviews on specialized gourmet
sites, magazines, newspapers and their
online versions. We chose the websites and
blogs that their customers usually visit and
that are very popular on Google and Yahoo,
so Seraphini would benefit indirectly from
their well ranked results on these search
engines.
WSI Consultant:
Waldemar Antonaccio
Rubens Kim
Sao Paulo, Brazil

43
Landscaping
Pond Liners
Conversion
www.pondlinersonline.co.uk
The objective was to design a site with
a unique pond liner calculator – one
that would take the length,breadth and
depth pond measurements given by the
customer and calculate the exact pond liner
dimensions required and the cost of each
type of pond liner for that dimension.The
customer would then select a pond liner/s
and go through a secure checkout process.A
further objective is to ensure that the site is
informative and a useful resource to anyone
wanting to plan and construct a pond.WSI
wanted to use the Internet as the sole means
of marketing the product.
The Solution:
WSI chose a customized solution due to the
database requirements of the pond liner
size calculator.Working with the developers
on the functionality of the pond liner size
calculator was a challenge but the final
result is a unique,user-friendly pond liner
size calculator.In the development process,
the difficulty was rounding up the metre
squared dimensions.The pond liners are
supplied via the manufacturers in fixed
measurements with the“on the-role”PVC
pond liner dimensions differing from that
of the rubber pond liners.So the calculator
had to work in both imperial and metric
measurements,rounding up to the closest
0.5m in one dimension and closest 1m in
another for PVC,and to the closest 0.5m in
both dimensions for the rubber liners.The
pond liner dimensions have to be absolutely
accurate to avoid wastage or the liner not
fitting into the hole exactly.Precision was key
in this project.
Results:
Since June 2008, the website is receiving
3,000 visitors per month with a sales
conversion rate of 3-4%. WSI’s reports show
an average site visit time of 4.2 minutes
and 4 page views per customer, as well as a
visitor bounce rate of 22% (improved from
27% in June). Since June, the client has
received more than £25,000 worth of orders
averaging at £500 per day. They were thrilled
when WSI completed and launched the
website, particularly because they received
their first orders the day the site went live on
the Web, and have continued to do so since.
Testimonial:
I am very pleased with the results of
my WSI solution. I was not expecting
to receive so many sales in the first
two months of the site going live!
Mike Leask
Pond Liners
WSI Consultant:
Brian Holroyd
Bedfordshire, England, UK

45
Oil and Gas
Alpha Oilfield
Pay Per Click
www.alphaoilfieldsupply.com
Prior to working with WSI,Alpha Oilfield
Supply only had a very basic website.It was
a work in progress with not a lot of pages
completed,nor much content on any of
the pages.Most of the pages said“Under
Construction”. The original website had been
live for a couple of years,and didn’t provide
them with any leads.
WSI’s objectives were to provide Alpha
Oilfield Supply with a professional looking
website that would give a true representation
to the types of products and services that
they provided.We also wanted to provide
them with an Internet Marketing System
(IMS) that would offer them with maximum
exposure on the Internet,since they sell their
products worldwide.WSI wanted to make
sure,if someone was doing a search on the
Internet that they would be able to find
Alpha Oilfield Supply,no matter what country
they were doing the searching in.
The Solution:
WSI created an entirely new website for
Alpha Oilfield Supply utilizing the MicroSite
platform.In addition,we supplied them
with essential SEO for their website,as well
as started doing pay-per-click marketing,as
soon as the site went live.
Results:
Alpha Oilfield Supply has had to move into a
larger building, and is already beginning to
outgrow where they are now. We bring the
traffic to their website, convert the traffic into
prospects. They convert the prospects into
customers.
They were very pleased with the results.
They had started a website without much
information on it. With the exposure that
we brought to them via the search engines,
they are now getting leads through their
website from all over the world. Last year,
Alpha Oilfield Supply picked up a client
who found them by searching for one of the
products they sold. In early February of 2007,
John Johnson called WSI to let us know that
they billed out $100,000.00 to that client in
January.
Within the first 2 years of implementing an
Internet marketing strategy with WSI, the
client’s sales have doubled every year. In fact,
they’ve had to increase their staff, as well as
move to a larger facility. They have almost
more work than they can handle at times,
which is a good problem to have.
WSI Consultant:
Michael Richards
Ellen Richards
Missouri, USA

47
Custom Fitness Concepts was struggling
with a site that had been built by one of their
clients who could not keep up with frequent
requirements for change.This provider
could not offer any input or suggestions
on how to make the most from their Web
presence.They also were spending in excess
of $2,000/month on PPC advertising,which
was their main source of new business,but
at a high price for their size.They were using
1st generation graphics for the branding that
did not suit the image the owner wanted
to portray as a professional and successful
company.
The Solution:
WSI created a corporate identity package
and we worked closely with the client to
come up with the new logo and design
concept.We then used our in-house
resources to create a WSI Business Edge
skin and implemented the new site,porting
over existing contact and building custom
features such as their location finder,and
personal trainer directory.
As for Internet marketing,WSI implemented
an SEO program that involved:
» Keyword research and forensics
» Optimization of the existing content for
proper use of meta tags,titles,H1s and other
best practices
» Used an authorized WSI supplier to perform
50 directory submission
» Added 20 pages of new content focused on
fitness boot camp keywords
» A complete overhaul of the PPC ad
campaigns,bid strategies and landing pages
» A monthly review in which we evaluate
performance and continue to improve
overall lead generation per $ spent on both
our services and PPC
Results:
Overall traffic has increased by 64% to nearly
4,000 visitors/month
» Trial and actual class enrollments are
up 63%
» Personal training enrollments are up 252%
» PPC spending has dropped from over
$2,000/month to under $500/month
» WSI measured the results primarily with
Google Analytics
WSI Consultant:
Gary Levine
Virginia, USA
Health Wellness
Custom Fitness
Concepts
www.CustomFitnessConcepts.com

49
Automotive Parts
Distributors
Elreg
Distributors
Conversion Architecture
and Internet Marketing
www.elreg.com
Elreg Distributors had a previous website
that was outdated and ineffective. They
wanted to redesign their website with
an engine that could allow visitors to
search through a database of over 1,000
products, select the products they are
interested in and add them to a dynamic
quotation submission shopping cart. They
also required website traffic generation via
Internet marketing. WSI’s objective for this
project was to get the client good leads.
Our approach was to apply Conversion
Architecture to their Web solution and
persuade website visitors to submit quote
requests online. WSI also planned to utilize
Internet marketing to drive the right people
to their new site.
The Solution:
WSI provided Elreg Distributors with
a professional website design and
development. We modified the eCommerce
system to allow for product selection and
quotation request submissions to take
place. Once the site was launched, WSI
initiated pay-per-click and email marketing
campaigns. Later on, WSI implemented
search engine optimization services for the
client to drive even more traffic to the site.
Results:
As a result of WSI’s services, Elreg Distributers
went from an almost non-existent Web
presence to receiving an average of 8-10
new leads or sales opportunities each day.
Traditionally, the company only distributed
throughout North America, but now gains
clients from all over the world as a result of
WSI’s search engine marketing. The website
has become a significant revenue source
with each month’s sales from website
inquiries exceeding the previous months’.
Since implementing their search engine
optimization strategy nearly a year ago, their
visitor traffic has more than tripled and now
there are thousands of unique visitors
each month.
WSI Consultant:
Jason Gervais
Denise Gervais
Ontario, Canada
“
“
Testimonial:
We knew that our website was dated
and needed a major overhaul ... WSI
truly wanted to present to us with an
ongoing strategy that would help us
increase our sales for years to come ...
What a terrific experience!
WSI listened and responded instanta-
neously to recommendations that were
made along the way. They continually
presented innovative ideas to make the
site more effective ... Most would think
that the job was done at this point.
Quite the contrary! WSI immediately
started presenting ways to optimize
and make our site more effective by
ensuring potential clients were finding
us. This has been an ongoing process
ever since the site was launched three
months ago. WSI continually tweaks
our site, develops landing pages and
looks for ways to ensure we are increas-
ing our sales. It’s like having another
sales agent working for you – actually
better.
Joe Zundl
President, Elreg Distributors

51
Health and Fitness
Answer is
Fitness
Pay Per Click
www.answerisfitness.com
Answer is Fitness was looking to generate
more leads and had an outdated site that
was done 100% in Flash. Their numerous
direct mail efforts were not generating
the leads needed to be able to fund the
opening of a second club. Together,we
specified a new site heavily focusing on the
look and feel and the calls to action that
we felt they needed to have. The objective
was to develop a professional looking Web
solution that would take advantage of search
traffic and become the primary source of
generating leads.
The Solution:
WSI’s focus was on personal training
and weight loss prospects.We chose the
WSI Business Edge platform because of
the ability to create a modular look we
felt was needed in order to emphasize
Conversion Architecture. It’s a simple site
with a slideshow Flash module on the home
page,numerous call-to-action links,and
information resources on fitness,staying
healthy,weight loss and personal training.
The services WSI provided included graphic
design,website development,content
writing,page layout,Web SEO,analytics,and
paid search through WSI Local AdWorks.
Results:
The owner, staff and customers of Answer is
Fitness all love the new site. Answer is Fitness
is now on page 1 of Google for more than 10
key search terms in the 3 towns that make
up their target market. The combined efforts
of search engine optimization and WSI Local
AdWorks generated 70 new membership
prospects in the first 25 days after launch, 32
of which have become members so far. They
expect their closing rate to be greater than
80% on these leads.
Testimonial:
This is exactly the site that I would
want if I could have described it. How
is it that not everybody is focusing on
Internet marketing? The results are
just incredible!
- David Dos Santos
Owner, Answer is Fitness
WSI Consultant:
Joseph Coupal
Massachusetts, USA

53
Event Venue
Corrine’s
Banquet Hall
Search Engine
Optimization
www.corinnesbanquets.com
Corinne’s Banquet Hall knew that 50% of
their current leads came through their
existing website.They were convinced that if
they could show up on page one of Google
for service related terms in surrounding
geographic areas,they would see a huge
increase in business.
The Solution:
WSI provided SEO which included key word
research,competitive analysis,page creation
and modification of the existing site,on-page
optimization,meta tag changes and wrote
new content.The objectives were first to
get the client on page one of Google and
Yahoo! for 20 different geocentric terms.The
second objective,which is just as important,
was to generate traffic for their targeted
market segments. For the analysis,we used
Wordtracker.com,WSI Local Adworks traffic
estimator tool and Quintura.com.
Results:
As a result of our efforts, Corrine’s Banquet
Hall is now on page one in Google for more
than 20 geocentric terms for Pawtucket and
Providence, RI and Attleboro, MA which were
the prime targeted areas. They loved the
new look of the Home page and the Live
Entertainment and Seated Dinner pages.
More importantly, they were truly amazed
that the site was on page one of Google for
so many different terms. Immediately they
noticed a significant increase in calls and a
boost in business. This level of satisfaction
resulted in a new 6-month deal for SEO and
an email marketing campaign.
Testimonial:
I had heard these types of results were
possible but I had no idea how to do it
or who could do it.
Jarrod Ilkowitz
Operations Manager/Partner,
Corinne’s Banquets
WSI Consultant:
Joseph Coupal
Massachusetts, USA

55
Transportation
Charter Bus
GTours
Search Engine
Optimization
www.gtours.info
GTours is a charter bus company that
provides services in the state of Texas,
mainly, Austin and San Antonio, expanding
to southern Texas (Brownsville, McAllen and
Harlingen) and Houston. They were not
showing in the first 50 positions in Google,
Yahoo! or MSN. Most of their marketing
and customers are online and reachable via
– organic searches. GTours wanted to appear
on top of search engines targeting locations
such as San Antonio and Austin, Texas to
capture that market.
The Solution:
We not only positioned GTours in the
first page of major search engines for San
Antonio and Austin but also positioned the
company in the first place for cities such as
McAllen, Brownsville and Harlingen within
1 month. WSI provided SEO and is in the
process of upgrading the SEO and moving
on to Social Media Optimization (SMO) too.
Results:
The client was able to double their sales in
3 months to the extent that he had to buy
another bus to keep up with the growing
demand. GTours was so satisfied that they
want to increase spending and start an SMO
campaign. They also want to target cities
such as Houston and Dallas-Fort Worth and
expect that with this strategy they will be
able to eliminate seasonality for summer and
winter when it is the lowest for their service
in South and Central Texas. WSI measured
the results using Google Analytics and
information received from customers.
Testimonial:
My company received 75% of its
business from brokers. Depending on
brokers made my business vulnerable
because if brokers decided to work
with other companies I would be out of
business very fast. I learned that brokers
received more than 85% from search
engines. This is when WSI approached
me and we decided to go give it a try.
We proved this decision to be the best
we have ever made in our business.
Now we still receive the same amount
of business from brokers but their
participation in our revenue decreased
from 75% to 34%. We will continue to
invest our marketing budget with WSI
and plan to upgrade our SEO and add
SMO in our strategy.
WSI Consultant:
Jesus Monroy
Texas, USA
“
“

57
Security Services
Overton
Security
Pay Per Click
www.overtonsecurity.com
Overton was going through many significant
changes for the past 12 months. They had
changed their business name and were busy
expanding into other markets. They had
put together a new website with the new
name using FrontPage. It was done very
quickly and they soon found out that it was
inadequate for the new brand they wanted
to build. They were looking for a brand
new professional website that they could
be proud of and compete with the larger
security companies in the market.
They originally contacted WSI to just build a
new website. But as we presented Internet
Marketing Systems, they were intrigued
by the concept of marketing using search
engines on the Internet
The Solution:
The Internet Marketing System Gold Package
was the ideal solution. WSI provided the
client with a brand new website using WSI
Business Edge, in addition to search engine
optimization services for 10 key phrases, a
pay-per-click campaign for $1000 per month
on Google and Yahoo! Their main goal with
the new website is not only to present a
more professional look but also highlight
their main lines of business. Their home
page clearly showcases their 3 main services.
Results:
Overton Security is now a strong believer
of Internet Marketing Systems. It has only
been about 6 months but their PPC/SEO
campaigns have already resulted in several
major deals with enough profit to cover
the entire 15-month campaign cost several
times. Their SEO campaign has put them at
the top of Google and Yahoo! for several
key phrases.
Testimonial:
WSI guided us through the entire
process of website design, development
and Internet marketing. We launched
our new site in March of 2008 and initi-
ated SEO and PPC to generate traffic to
the site. To date, the campaigns have
led to very positive outcomes. PPC is
generating plenty of clicks and we are
getting substantial leads. SEO has posi-
tioned us at the top of the first pages of
Yahoo! and Google.
We have already closed several major
accounts which have more than paid
for the website and the cost of Internet
marketing. WSI continues to meet with
us monthly, helping us makes careful
adjustments that ensure that we con-
tinue to get calls and inquiries.
The WSI team has been invaluable,
proving to us that Internet marketing
can work effectively for Overton Secu-
rity. It has become a very significant
part of our overall marketing strategy.
Frank DiMeco
Marketing Director, Overton Security
WSI Consultant:
Jason Yi
California, USA
“
“

59
Restaurant Chain
Subway
Sandwiches
KSA
Conversion
www.subway-ksa.com
The objective was to create a friendly
website that is appealing to young
customers and can be easily maintained and
updated by the owner.Subway Sandwiches
KSA was looking for a friendly content
management system that could be fully
controlled by a non technical staff.
They also had two target audiences in mind:
» Subway customers from the public (mainly
school aged students and health conscious
middle aged customers)
» potential Subway franchisees.
First,WSI analyzed the client’s profile to
assess their business.Being a franchisee,
Subway Sandwiches operated like a typical
SMB,so the challenges and objectives
were no stranger to WSI.WSI determined
that awareness needed to be created and
a presentable Internet presence had to be
developed.They also needed a site that
required limited resources to market
and maintain.
The Solution:
WSI provided a WSI Business Edge solution as
this platform covers all Subway Sandwiches’
basic needs and has a friendly interface,
and is convenient and scalable.The website
is simple yet has all the content they need.
Business Edge modules are versatile and
customizable,so they met every aspect
and requirements without the need for
any special customization or complex
functionality.They received approval for the
website from the franchisor,which clearly
indicated that the website was meeting
international standards.
Results:
Right now the word of mouth is very positive
about the website, which means that it has a
good user appeal.
Testimonial:
Great job! We made the right choice
by working with WSI. Stand by for
referrals from us.
Fawaz Bahian
Support Services Manager, Subway KSA
WSI Consultant:
Mohammed El-Sawah
Saudi Arabia

61
Used Auto Parts
Everdrive
Pay Per Click
www.everdrive.com
Everdrive has an eCommerce site selling
nearly a million different SKUs of used auto
parts.Essentially,they are an online sales
agent for auto junk yards across the country.
Their issue was they were not meeting their
full online sales potential.They needed to
increase sales while managing marketing
costs.
The Solution:
We evaluated their current PPC activity,made
changes to their campaigns,conducted
usability studies on the website,executed a
SEO campaign,evaluated metrics,etc.As for
Internet marketing,WSI provided consulting
services,PPC,SEO,Conversion Architecture
and analytics consulting.
Results:
When we started working with Everdrive
they were selling $70,000 per month online.
In the most recent three months, their sales
have averaged $1,037,000.
WSI published a weekly report of several
metrics including unit sales and dollar sales.
The sales data comes from the client.
Testimonial:
Partners like WSI have been instru-
mental in making Everdrive a success.
WSI and their team have worked
closely with us to achieve our online
sales goals.
-
WSI Consultant:
Neal Lappe
Virginia, USA

63
Affordable Residential
Moving Services
Pack and Ride
Pay Per Click
www.PackandRide.com
Pack and Ride provides affordable residential
moving services throughout the United
States. They started this business in 2005
and WSI has worked with them from the
start. They were a start up company needing
to grow, succeed and increase their online
quotes so their inside sales team could close
sales faster.
The Solution:
WSI built and continued to improve their
website. We also set up their PPC campaigns
and have been managing them strategically.
We conducted usability studies on the
website and executed a SEO campaign.
WSI provided consulting services, PPC, SEO,
Conversion Architecture, analytics consulting
and website development.
Results:
The client opened the business doing $0 in
sales. They now get more than 5,000 quotes
per month and sell a little over $500,000 per
month. WSI publishes monthly reports of
several metrics including online quotes, unit
sales and dollar sales. The sales data comes
from the client.
Testimonial:
We were a startup company looking for
a very extensive website. After diligently
shopping the market, we decided on
WSI. We did not mind spending extra
money because we knew we were
forming a partnership. Our decision
to go with WSI was one of the best
decisions we have made. We received a
professional and intricate website along
with invaluable ongoing marketing
services. The WSI people have
handled our account in a timely and
professional manner throughout the
process. We will continue to give WSI
additional business and look forward
to continuing our mutually beneficial
partnership.
WSI Consultant:
Neal Lappe
Virginia, USA
“
“

65
Print
2m2u
Search Engine
Optimization
www.2m2u.co.uk
2m2u is a Web trading arm of 2mprint Ltd.
specializing in sales of printed calendars and
photo books. 2m2u already have a system
in place that they use for taking orders, and
worked with a Web developer to change
their home page according to their email
marketing and mail shots. The aim of 2m2u
was to increase brand awareness and to sell,
sell, sell. 2m2u generally only print for UK
customers, although long-term this could
change when they have a shipping system in
place for overseas customers.
The Solution:
WSI in conjunction with a partner in the
WSI network started work immediately and
exceeded the client’s expectations by turning
the project around overnight. They overcame
every obstacle in order to launch the site.
Results:
2m2u started then to use the efforts of WSI
to design more SEO-friendly Web pages.
The Web pages have all been built with key
words and meta tags in place and links have
been created too. They also combined this
with a pay-per-click campaign, achieving an
average of 14.86% click-through rate!
In a short span of time, the website has
become more visible on the search engines.
In fact, 90.44% of their visitors find them
through the search engines currently. This
has led to a large increase in sales for 2m2u.
They are very happy with WSI’s services.
Testimonial:
...WSI have been invaluable to my
business www.2m2u.co.uk during the
last few weeks. They have insured we
had our new website up and running on
time to match our marketing campaign
we were in the process of rolling out.
WSI have put their skills and efforts into
making the difficult situation a more
manageable one, something I am most
grateful for. I will be trying to secure
WSI more business whenever I can. I will
be recommending their services most
highly.
Mark Hipperson
2M Print Ltd.
WSI Consultant:
Tracy Spence
Northamptonshire, UK
Warren Thorp
Norwich, UK
“
“

67
Public Speaker
Mo Shapiro
Search Engine
Optimization
www.Inform-Global.com
As a public speaker and impersonator, the
way to get work of this kind is normally
through an agent. The agency would
normally take a rather heavy cut, meaning
her profits were greatly reduced. Her aim
was to reduce these costs. Her website was
hard to update, her online shop rarely sold
anything (maybe 1 or 2 books a year) and she
did not feel she got the support she wanted
from her London based web company. Spam
emails were also a big issue for her.
The Solution:
We created a Joomla based website which
included a virtue mart shop. This was far
easier to manage than her previous site.
It also enabled her to add a video to show
exactly what she does. It’s a great looking
site with good functionality. This is also
hosted with WSI and we monitor the spam.
We also created a screenshot by screen shot
PowerPoint Presentation user manual with
links from the intro page to the pages she
would use to ensure she can completely
manage her website.
We researched keywords, included an XML
sitemap which we uploaded to Google,
added her to Google Local; we made her
name the main focus, rather than other
words. We are also about to create a YouTube
page to help“show her off”.
Results:
The client has taken her first order on her
website for a very niche book. She has been
invited to present in two places outside of
the UK already. Shapiro receives positive
comments about the look and feel of her
website. The client can easily manage her
own website saving her money and reducing
her monthly hosting costs. There has been
a significant reduction in spam emails. The
client is now on the first page of Google for
her name with her website rankings.
Testimonial:
WSI is a company that truly represents
the can-do approach to websites. [My
Consultant] clearly knows her way
around the Internet and combines a
professional, knowledgeable approach
with an excellent understanding of the
complexities of the Internet to the web-
site novice. She has created a website
that we can easily navigate and change
whenever we want to. She made us
feel as though we were her only clients
and nothing was too much to ask. Her
approach is one that combines humour
with lots of creativity in the construction
of the clean, accessible website that we
wanted. It has been a pleasure to work
alongside WSI and we look forward to
a long-term and successful relationship
with her.
Mo Shapiro
WSI Consultant:
Tracy Spence
Northamptonshire, UK
“
“

69
Health, Beauty Wellness
Aesthetic
Solutions
Search Engine Optimization,
mail Marketing and
Web Analytics
www.Aesthetic-Solutions.biz
Before WSI, Aesthetic Solutions had the
following challenges:
» Had a website but it was not found online
» Were not able to easily update their website
» Website didn’t reflect a professional image
The objective of this project was to
develop a website that focuses on how to
communicate Aesthetic Solutions’offering
to their end customers. Their previous
website didn’t have a clear organization of
information. In the first page, it didn’t even
mention the purpose of their business.
We discussed that there is a lot room for
improvement and they liked the idea
of measuring the results to adjust plans
accordingly.
The Solution:
WSI provided a solution using the Online
Business Solution (OBS) platform with an
additional email marketing module. WSI also
used Google Analytics and the OBS Live Stats
to track visitors.
Internet marketing highlights:
» Search engine optimization: Develop new
and high quality content to include more
keywords
» Email marketing: The system includes an
email marketing tool so the client can send
newsletters to customers
» Web analytics: Regular reports are
presented, analyzed and based on them,
enhancements are made
Results:
The site was launched on May 2, 2008. After
some SEO work, it took less than one week
for the site to appear on the first page of
Google Canada for several product related
keywords like:
» Medical spa equipment Toronto
» Medical spa equipment Canada
» Non surgical lifting Canada
» Lymphatic Drainage equipment Canada
» Breast firming equipment Canada
They have 4 products in inventory, plus
another 6 that can be sold by order. All of
them are highly specialized pieces of medical
equipment and the purpose of the site is to
generate qualified leads for the sales team.
Aesthetic Solutions is very happy that the
website is supporting the sales team by
providing the right information about the
products and they will be monitoring the site
as a lead generator tool.
Testimonial:
Before WSI, my website couldn’t be
found in Google. WSI redesigned the
way we present the information on the
site so visitors can understand our busi-
ness. What impressed me the most was
after just one week of launching our
new WSI Marketing System, we ranked
in very good positions on Google.
Ange Kanavas
President CEO, Aesthetic Solutions
WSI Consultant:
Victor Castellanos
Ontario, Canada
“
“

70
This shows the amount of visits to the site in comparison
with the searches for the words. The clickthrough rate (CTR)
is over 3% meaning that for each 100 people that search
for a specific word more than 3 searches go to the Johnson
equipment website.

71
Equipment Manufacturer
Johnson
Equipment
Pay Per Click
www.johnsonequipment.com.mx
Johnson Equipment Company started
with a basic Web page and some salesmen
distributed within the country, but they
needed a way to effectively promote
their new operations in Mexico. The main
objectives were to start with a basic website,
a sales force and a promotional campaign
to be the motor of the promotional strategy
in Mexico. WSI’s goal was to help Johnson
Equipment with an integrated strategy to
help the company promote their products
within the Mexican market and to achieve a
good return on investment.
The Solution:
WSI provided the client with a basic Web
solution to start the roll out of this strategy.
The solution was designed according to the
corporate image and their products, while
showing concordance with the products of
their home office plant in the United States.
WSI delivered a solution using the Small
Business Express. At the time, WSI’s goal
was to start with two Internet marketing
campaigns for their two mail products,
loading docks and industrial ventilators. For
this, we started two pay-per-click campaigns
with Google.
Results:
After the site was launched, WSI started
the PPC campaign. Three months after the
first campaign was started, WSI launched
the second one. The client worked with WSI
throughout the project with ideas and value
added inputs. When WSI delivered the final
project, the client was excited with the end
results. WSI greatly surpassed their original
expectations. The project for the client
produced excellent results within the first
month, and now they are growing with a
larger sales force.
In the month of June 2009, the customer
received a total of 2,247 visits to their
website (420 for campaign #1 and 1,827 for
campaign #2) – in only one month!
Testimonial:
We have maintained two PPC cam-
paigns with WSI, and I feel very happy
when I ask a customer on the phone
‘How did you find about us?’ and they
respond with ‘I Googled “levelers”
and found you’. We have been able to
participate and win important projects
through this. I strongly believe our
potential customers will use the Internet
more and more to find quality suppliers.
Marco Dávila
Sales Manager / Mexico Northeast Region
Johnson Equipment Company
WSI Consultant:
Alberto Ferreiro
Nuevo Leon, Mexico
“
“

73
When WSI initially met Skyline Whitespace,
they wanted some advice on how to market
their business online and get ahead of
their competitors who were at the top of
the search engine results at the time.WSI
identified that the best way to do that was to
create a new website that was more search
engine friendly and to make sure that it was
optimized correctly for the search terms the
client wanted to compete for.
Skyline Whitespace wanted a“showcase site”
that would not only look good and display
the many variations of display products that
they create,but also one that would reach
the top of the search results and enable
them to increase the online visibility of the
business.They also wanted to be able to
update the site themselves which they had
not previously been able to do.
The Solution:
WSI chose to provide a WSI Business Edge
solution due to its modular platform,which
enabled WSI to add the appropriate modules
to achieve the functionality required,and
also to achieve a very high-end looking
solution.For Skyline Whitespace in their
exhibition display industry,image is
extremely important and they were therefore
very particular about the design and
implementation of their solution.They were
overall very satisfied with WSI’s creativity.In
order to help with the marketing of the site,
WSI also incorporated some content pages
and these pages are already bringing traffic
to the site.
Results:
The new www.skylinewhitespace.com
website reflects the sleek and professional
image of Skyline Whitespace and conveys
their exceptional exhibition services and
portfolio of past projects in an organized and
attractive manner. Their reaction has been
very positive with internal staff and other
Skyline subsidiaries showing enthusiasm and
interest in the new UK site. They are already
seeing improved traffic, conversion rates
and search engine results and are receiving
increased management information from
WSI’s Web analytics service.
WSI Consultant:
David Duncan
Surrey, UK
Exhibition Displays
Skyline
Whitespace
Website Design and Search
Engine Optimization
www.skylinewhitespace.com

75
Prior to WSI,the bank was not able to easily
update the content on their website.They
felt this was hindering their ability to offer
current information about the bank and
their site was both becoming stale and
not keeping up with current branding and
marketing efforts.They also had no idea
what the activity on their site was,who was
visiting,how they were being found and
had come to the decision that their website
was a“necessary evil”in the course of doing
business.
The primary objective was to build a solution
that enabled their marketing department to
keep the site current with fresh and helpful
information for their customers and visitors.
They also wanted to get a better handle on
what visitors were doing on their site,and
recognize trends in site activity.
The Solution:
WSI redesigned a new site for Heartland
Bank using the integrated Internet marketing
platform,WSI eFusion for ease of use and
ongoing management.The bank’s new site
embraces their own“main focus”on the
home page to help visitors dig deeper into
the site.
The client opted for a very cutting edge,
graphical interface with four call-to-action
items in a Flash-based navigation feature.The
site also incorporates a financial calculator
package to further engage visitors with
interactivity.Heartland Bank is also planning
on incorporating online account opening
services to open deposit accounts online.
Results:
Heartland Bank is very excited to be using
their new site platform and being able to
update content whenever (and wherever)
they want. Since the site is newly launched
(within the last month), WSI is still tracking
activity on the site and seeing positive trends
and customer comments.
WSI Consultant:
Eric Cook
Michigan, USA
Finance
Heartland
Bank
Website Design
www.heartlandbank.com

77
Joya del Pacifico was looking for investors to
invest in their different real estate projects,
such as condominiums and marina projects.
In addition,the client wanted to increase
their club memberships by using more
effective marketing techniques.
The objectives of the project in order of
importance were:
» Sell land
» Increase memberships of the club
» Sell beach houses
» Sell apartments
» Sell shareholder club memberships
» Increase the events of the club
» Have an Internet online booking system for
the club
The Solution:
WSI chose to develop this solution using WSI
Business Edge because the platform can be
customized in almost every way,and WSI
was able to tailor the look and feel of the
platform for this project.
After the website was launched, WSI
conducted a PPC campaign for Joya del
Pacifico to increase website traffic. We also
launched 12 ads directly leading to the
different projects Joya del Pacifico was
working on.
In addition to these search marketing
strategies, WSI launched an email marketing
campaign for Joya del Pacifico that we
manage for lead generation purposes every
month. We also conduct other campaigns
weekly to the club members with special
promotions and discounts to drive more foot
traffic to the client’s business.
Results:
As a result of WSI’s PPC campaign, Joya del
Pacifico’s website went from receiving 4
visits daily to 40-50 targeted website visits
daily. In combination with WSI’s SEO efforts,
the new site receives about 75-90 visits per
day in total. Joya del Pacifico is very happy
with the new website, but most importantly,
they are thrilled that WSI generates about
20-25 prospects for them on a monthly basis,
strictly from the Web.
WSI Consultant:
Edgar Sandoval
La Libertad, El Salvador
Real Estate
Joya del
Pacifico
and Paid Search Marketing
http://www.joyadelpacifico.com/

79
Community Center
Special Needs
Family Center
Web Design and
Email Marketing
www.snfgroup.com
Before WSI, Special Needs Family Center
had an inaccessible website with very poor
design, bad structure, etc. It was a home-
made website, so they needed to have a
professional online presence created for
them from scratch.
The Solution:
WSI’s Internet marketing plan included an
advanced content management system,
high-end creative design, interactive games,
donation system, mailing list management
system, email marketing template,
volunteers’application module, and event
gallery and registration solution. For this
project, WSI chose the Voloper OBS (Online
Business Solution) as the base platform
for this client. Also the in house work has
been done to complete the final delivery
of design, marketing, etc. We ended up
having a nice and easy to use website for this
organization. They love it, their volunteers
loved it, and the special needs kids are using
it with no issues. It was not very complex;
however it is very functional and usable.
Results:
The results have been great. The site has
been awarded a Princess Haya Award for
the Outstanding Special Education Website
in April 2009. The client was very happy
with the results and they appreciated our
assistance to make the site a success online.
Testimonial:
Words cannot express the joy I felt when
the announcement was made that SNF
had won the Best Website award. I am
so thankful that SNF has such a great
band of dedicated Volunteers like WSI,
who have given so much of your time
and talent to make this award pos-
sible. Thank you and your team for all
the effort that you put in to create the
SNF website and I wish you success in
all your endeavors, big or small, in the
future.
Safia Bari
SNF Director
WSI Consultant:
Husam Jandal
Dubai, UAE
“
“

80
Testimonial:
Working with WSI has been an incredible
experience. With their thorough
understanding of effective Internet
marketing systems, they were able to
help our firm increase our return on
investment drastically. I am so impressed
with the hard work, dedication and
results-driven nature of WSI
Lisa Tierney
Margolis Company P.C.
“
“

81
Finance
Marcum Group
(Margolis Co. P.C.)
Pay Per Click
www.marg.com
Margolis Co. P.C. wanted to build an
online marketing campaign specifically
geared towards attorneys and business
owners who were looking for timely, cost
effective business valuation services. The
ongoing campaign began in March of 2007
and was geared towards measuring return
on investment rather than building brand
awareness for the firm’s business valuation
practice.
The Solution:
» Set up AdWords campaigns with major
search engines Google, Yahoo!, Ask, and
AOL whereby several search phrases such as
“business valuation expert, Philadelphia”in
various combinations appear at the top right
column of the first results page.
» Create a website landing page for the
campaign so that visitors who enter the site
through the campaign landing page can be
tracked for page visits, time spent on the site,
and what files were downloaded.
» Create a unique phone line that rings
directly into the Marketing Director’s office
and use caller ID to identify all callers from
the pay-per-click campaign. When this line
rings, the Marketing Director becomes the
business developer and handles these calls
herself.
Results:
The campaign has been so successful
that the firm is continuing it indefinitely.
Measurements from the start of the
campaign on March 1, 2007 to March 31,
2008 include:
» 1,058 visitors coming into the firm’s website
from the campaign’s landing page.
» 2,189 page views of the landing page.
Behind the home page, the campaign
landing page was the second most viewed
page on the firm’s overall website during
those 13 months.
» 152 phone calls to the unique phone
number on the landing page that went
directly into the Marketing Director’s office.
» Revenue generated from signed
engagements: $ 26,741, a return on
investment of 611%.
» Average cost to secure an engagement:
$ 179
» 18 prospects currently in the pipeline for
estimated additional fees of $ 50,000.
» The two downloadable curriculum vitas of
the business valuation team that are linked
to the landing page, CV-GLUSMAN.pdf and
CV-BARBAGALLO.pdf, were downloaded
a combined 650 times. Glusman was the
3rd most popular download from the
firm’s overall website for those 13 months
and Barbagallo was the 6th most popular
download from the overall website.
» The landing page was viewed an average of
4 minutes and 32 seconds a visit.
» Other work opportunities have been
identified as a result of the initial
communication with prospects and at least
one attorney has returned to Margolis Co.
with repeat business.
WSI Consultant:
Nancy Vinkler
Pennsylvania, USA

83
Food
Tasty Bite
Web Design and
Email Marketing
www.tastybite.com.au
Tasty Bite manufactures and sells ready-to-
eat Asian food, mainly Indian and Thai. They
sell it in main supermarket chains. When
WSI met the client the first time, they were
not ready to invest in a Web solution yet.
However, WSI continued to keep in touch
with them, and two years later, when they
were ready for a solution, they turned to
WSI. The main challenge the client had
was defining a system to leverage the
large amount of clients who purchase their
products on a regular basis. Their clients buy
their products but remain anonymous, so
they did not have any communication with
them after the purchases.
The Solution:
WSI delivered a solution using the robust
Internet marketing platform, WSI eFusion.
This clean and easy-to-navigate website has
a good design with detailed information
about the client’s products. It also features
their promotions and the ability to subscribe
to their mailing list to receive recipes and
discounts.
Aside from the website development, WSI
also provides the client with occasional
advice on Internet marketing best practices.
After the site was launched, Tasty Bite
started a contest to win a trip for two to
India. Purchasers had to send them the
barcode of the products they bought to
enter the competition. The website provided
information and support for this program.
This contest was used to build a mailing list
through the website allowing the client to
maintain extensive communication with
their customers using the integrated email
marketing system.
Results:
With their new website, the client was
able to get more leads and practice better
communication with existing clients. WSI
provided the client with a professional Web
solution, which they are very happy with. WSI
and the client are currently in discussions
regarding ongoing enhancements to the
website and starting an Internet marketing
strategy in the near future.
WSI Consultant:
Yaron Berkowitz
Victoria, Australia
Testimonial:
The website is a great success. We were
able to communicate directly with our
clients and prospects and promote our
products effectively. WSI eFusion is a
great and user-friendly system. We are
happy to recommend WSI’s products
and services to new prospects or clients.
The website has been wonderful for our
business and I want to thank you again
for your persistence and patience.
Vasant Manoharan
National Business Manager,
Preferred Brands Australia
“
“

85
Auto Dealer
White Plains
Chrysler Jeep
Dodge
Search Engine
Optimization
www.whiteplainschrysler.com
White Plains Chrysler Jeep Dodge is an
established car dealership in downtown
White Plains, New York. The New York
metro area is highly competitive and
newspaper advertising continues to lose its
effectiveness. The ultimate goal is to drive
prospective customers into the showroom.
The Solution:
We decided we needed to increase the
website in the search results rankings,
increase and measure traffic. We recognized
that a custom solution was required to
achieve this. We rolled out an SEO program
to include extra key words and pages
with the support of WSI Search Results.
In addition to SEO, we provided a concise
executive report which included insights as
well as some basic data.
Results:
Visits in June 2008 increased to 3327 from
838 in August 2009.
» Unique visits in June 2008 were 2348
compared to 609 in August 2009
» Total page views in June 2008 10,652
compared to 3145 in August 2009
» Nine targeted key words that were not on
page one in August 2009 are now on page 1.
In May 2009, when Chrysler closed about
25% of its dealerships, White Plains Chrysler
Jeep Dodge remained open for business.
In June 2009, when the client purchased a
Hyundai dealership, WSI was hired to do the
SEO as well as PPC.
WSI measured the results using analytics
and ranker reports provided by WSI Search
Results.
WSI Consultant:
Rob Shapiro
New York, USA

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Copyright © 2009 by Research and Management. All rights reserved. Page 2 of 12

IInnttrroodduuccttiioonn
Research has shown a major difference in conversion and return on investment between companies
that test their online communications and those who don’t.
So why doesn’t every online business have a regular testing program?
The fact is that many businesses and marketers are confused about where to begin, and how. Some that
do test don’t do it often enough, or are not sure how to interpret the results.
With so many potential areas to test, including home page, landing pages, pay‐per‐click ads, emails and
now the influence of social media, marketers need to know:
• Which tests provide the biggest potential return on investment
• How to structure tests for consistency and accuracy
• How to continue improving test results and duplicate success
First of all you need a solid benchmarking framework for basic online testing that enables you to realize
significant gains in conversion and revenue.
We hope this overview helps your business and if you have not yet implemented a formal program as
well as those looking for higher conversions, we recommend a WSI Benchmarking Program to guide and
improve your efforts. Please contact a WSI Marketing Consultant today!
There is only one key thought process you need to act on to increase your online conversion rate and
that is simply Test, Test and Test.

Within that testing there are 4 key areas you need to understand to increase your online conversion and
reduce your overall cost per lead.

‐ Ask The Right Questions
‐ Measure The Right Items
‐ Perform The Right Tests
‐ Analyze  Make Adjustments Based On Results

These tests will give you a better understanding of: your customer profiles, their online behavior
patterns and what drives them to take action.

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Copyright © 2009 by Research and Management. All rights reserved. Page 3 of 12

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At WSI, we apply the concept of “benchmarking” to our testing process.
What do we mean by benchmarking? A testing process that is useful, practical, and delivers predicable
results that you can carry forward into a successful marketing program.
The benchmark results of our online testing process are directly related to five key elements.
This formula was created by MarketingExperiments and is the basis for online conversion today.
Wherein:
u = Utility
q = Research Question
t = Treatment
m = Metric System
v = Validity Factor
i = Interpretation
In other words, ask the right question, measure the right thing, perform the right test, and learn from
the results.
We recommend that businesses interested in establishing a strong online presence use the WSI
Benchmarking Program and incorporate these elements into your online strategies.
There are 3 main areas that need to be tested, home page, landing page, email and the impact of social
media. Using these testing techniques you can see what influences a client or potential client when they
connect with you online.

Our Happy Customers and Success Speak For Us

Our Happy Customers and Success Speak For Us

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