Marketing Web Portal

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Gary Hess, RTE Financial Services President, offered this presentation at the recent CU Conferences Services and Products Conference held in Memphis, TN

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Marketing Web Portal

  1. 1. Creative Advertising Created on the Web! Credit Union Services and Products – Sep. 2011
  2. 2. September 15, 2011 <ul><li>Walking back from lunch at the </li></ul><ul><li>Lake Calhoun Beach Club </li></ul>
  3. 3. Target Field <ul><li>The summer we do not tell anyone about. </li></ul>
  4. 4. Creative Advertising Remarkable Checking ™. 5 Year CD & IRA CD Accounts 3.25 % APY
  5. 5. AGENDA <ul><li>Ripped from the Headlines </li></ul><ul><li>Survey </li></ul><ul><li>Advertising Creation – Pre Web </li></ul><ul><li>Web Revolution </li></ul><ul><li>Advertising Creation – Post Web </li></ul><ul><li>Process Changes </li></ul><ul><li>Credit Union Benefits </li></ul>
  6. 6. Ripped from the Headlines – Marketing Expenses <ul><li>Asset Class Expense ($) Growth </li></ul><ul><li>$1B+ $2,025,756 -14.80% </li></ul><ul><li>$500M - $1B $815,936 -13.25% </li></ul><ul><li>$250 - $500M $479,353 -11.77% </li></ul><ul><li>$100 - $250M $207,558 -10.88% </li></ul><ul><li>$50M - $100M $88,154 -8.18% </li></ul>
  7. 7. <ul><li>Asset Class Expense ($) Growth </li></ul><ul><li>$20M - $50M $34,566 -9.95% </li></ul><ul><li>$10M - $20M $11,324 -10.7 </li></ul><ul><li>All in US $120,036 -11.40% </li></ul>Ripped from the Headlines – Marketing Expenses
  8. 8. Ripped from the Headlines! <ul><li>July 17, 2009 – Two $1 billion dollar banks fail within 40 miles of several credit unions </li></ul><ul><li>Credit Union executives call meeting to discuss opportunities </li></ul><ul><li>Ask Yourself: </li></ul><ul><ul><li>When will we have something to send out to our members? To disgruntled customers of failed institutions? </li></ul></ul>
  9. 9. Survey <ul><li>How many of you increased your marketing budget this year? </li></ul><ul><li>How many of you have cut your marketing budget this year? </li></ul><ul><ul><li><10% </li></ul></ul><ul><ul><li>10% to 20% </li></ul></ul><ul><ul><li>20% to 50% </li></ul></ul><ul><ul><li>>50% </li></ul></ul>
  10. 10. Survey <ul><li>How do you get your creative materials today? </li></ul><ul><ul><li>Internal </li></ul></ul><ul><ul><li>CUNA Mutual, WKFS </li></ul></ul><ul><ul><li>Trade association </li></ul></ul><ul><ul><li>Marketing CUSO </li></ul></ul><ul><ul><li>Marketing Firm </li></ul></ul>
  11. 11. Where do you spend marketing $$ <ul><li>Internal employees </li></ul><ul><li>Outside marketing agencies </li></ul><ul><li>Print Media </li></ul><ul><li>Digital Media </li></ul><ul><li>Web </li></ul><ul><li>Other </li></ul>
  12. 12. How long does it take to get Advertising Materials? <ul><li>Same day </li></ul><ul><li>Next day </li></ul><ul><li>A week </li></ul>
  13. 13. Current Process <ul><li>Likes </li></ul><ul><li>Dislikes </li></ul>
  14. 14. Pre - Web
  15. 15. Today Budget Vendors Delivery Service
  16. 16. Budget <ul><li>Budgets remain very tight </li></ul><ul><li>Shifting marketing dollars = shifting marketing approach </li></ul><ul><li>Save staff – reduce vendor dollars </li></ul>
  17. 17. Service <ul><li>To your members? </li></ul><ul><li>Internal expectations? </li></ul><ul><li>Example: NCUA Insurance Change </li></ul><ul><li>Example: Member education on overdraft protection </li></ul>
  18. 18. Delivery <ul><li>Newspapers </li></ul><ul><li>Statement Enclosures </li></ul><ul><li>Lobby Signs </li></ul><ul><li>Donation Ads </li></ul>
  19. 19. Vendor Management <ul><li>How many? </li></ul><ul><li>Communication? </li></ul><ul><li>Due Diligence? </li></ul><ul><li>Performance? </li></ul><ul><li>Cost? </li></ul>
  20. 20. The Web Revolution
  21. 21. Survey - Continued <ul><li>How many of you have abandoned your land line? </li></ul><ul><li>How many of your children have no land line? </li></ul><ul><li>How many of you have advertisements on your widescreen TV in the lobby? </li></ul><ul><li>How many of you use QR Codes to focus member’s interests? </li></ul>
  22. 22. Web Changes <ul><li>What percent of the population has tried to open up an account online? </li></ul><ul><li>45% </li></ul><ul><li>Source: Creditunions.com </li></ul>
  23. 23. Web Changes <ul><li>What percent of the US adult population has internet access? </li></ul><ul><li>> 78% </li></ul><ul><li>Source: World Bank </li></ul>
  24. 24. Web Changes <ul><li>What is the percent of internet users by age? </li></ul>
  25. 25. Internet Users by Age
  26. 26. Advertising Creation Post Web
  27. 27. Creation – Vendor Management – Budget - Service
  28. 28. Why Web Access? <ul><li>Streamline creation process </li></ul><ul><li>Streamline media buy process </li></ul><ul><li>Retain Quality </li></ul><ul><li>Access to thousands of advertising items and millions of photos (upload your own as well) </li></ul><ul><li>Save time and money </li></ul>
  29. 29. Creation Process
  30. 31. Media Buy
  31. 32. Media Buy
  32. 33. Retain Quality
  33. 34. Photo Library <ul><li>Over 2,000,000 included </li></ul><ul><li>Import </li></ul>
  34. 35. Product Availability <ul><li>Newspaper Advertisements </li></ul><ul><li>Direct Mail </li></ul><ul><li>Internal Flyers </li></ul><ul><li>External Flyers </li></ul><ul><li>Posters </li></ul><ul><li>Brochures </li></ul><ul><li>Statement Stuffers </li></ul><ul><li>Event/Sports documents </li></ul><ul><li>Letters </li></ul><ul><li>Internet Banner Ads </li></ul><ul><li>Digital Media </li></ul><ul><li>QR Codes </li></ul>
  35. 36. Save Time <ul><li>Creation </li></ul><ul><ul><li>Completed at your desk </li></ul></ul><ul><ul><li>No waiting for outside vendors </li></ul></ul><ul><ul><li>Available 24X7 </li></ul></ul><ul><li>Approvals </li></ul><ul><ul><li>Legal/Compliance </li></ul></ul><ul><ul><li>Executive </li></ul></ul><ul><ul><li>Remote </li></ul></ul>
  36. 37. <ul><li>Current Process </li></ul><ul><li>Marketing firm – $175 to insert a logo </li></ul><ul><li>Third party provider – Includes markup </li></ul><ul><li>Photo licensing up to $75 per photo </li></ul><ul><li>Printing cost – 15% to 25% markup at newspapers </li></ul><ul><li>Web Process </li></ul><ul><li>Employee to create – $12 to $15 per hour </li></ul><ul><li>No “profit markup” </li></ul><ul><li>Photo licensing included </li></ul><ul><li>In house printing – no cost </li></ul><ul><li>No “lost opportunity” time </li></ul><ul><li>Unlimited usage for as low as $399/month </li></ul>
  37. 38. Questions??
  38. 39. THANK YOU <ul><li>Gary Hess </li></ul><ul><li>President, RTE Financial Services </li></ul><ul><li>1-320-260-0135 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.rtefs.com </li></ul>

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