Apresentação WSI
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Consultoria Marketing Digital / Internet Otimização de buscas- SEO Desenvolvimento de websites Clique Patrocinado - PPC Mobile - Sites Responsivos Mídias Sociais - Branding / Monitoramento de reputação on-line Treinamento em Social Selling
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Apresentação WSI
- 1. ADRIANO GILBERT DE AQUINO Internet Consultant
- 2. THE DIGITAL CUSTOMER DVD overtakes VHS as dominant video format 132.2 million Americans had internet access 6.6 billion minutes spent on “member community sites” now known as Social Networks 55 billion internet searches on Google worldwide Nearly 30 Million Americans accessed the mobile web Blu-Ray increases storage capacity, high definition video and audio Social Networks & Blogs take lead from email for time spent online 14.9 billion videos viewed online during Dec 2008 Cloud based media reaches consumers Local Search, Local Offers, Mobile Search
- 4. FACTS ABOUT OUR COMPANY
- 5. GLOBAL KNOWLEDGE. LOCAL RESULTS.
- 6. ABCs OF DIGITAL MARKETING GET RESULTS BY USING ONLINE STRATEGIES THAT ARE SIMPLE TO UNDERSTAND AND EASY TO FOLLOW
- 7. PROVEN PROCESS WE START WITH YOUR BUSINESS GOALS WE END WITH YOUR BUSINESS RESULTS
- 8. CLIENT SUCCESS STORIES THE ALEA GROUP Goals and Challenges: The Solution: The ALEA Group had no Internet marketing strategy before working with WSI. The company was only found online for keywords related specifically to their company name. WSI’s objectives were to improve the company’s visibility on the search engines for industry-related keywords, showcase their president as a thought leader as well as generate leads online. WSI created a content marketing blueprint for the company. In addition, we conducted initial keyword research, compiled a competitor report, optimized some pages on the company’s existing website and began a monthly search engine optimization (SEO) campaign focused on article marketing and link building. B2B Lead Generation www.thealeagroup.com The Results: The ALEA Group’s website is now being found on the search engines for industry-related keywords in a very competitive area. The keywords that the site has been optimized for include: “B2B lead generation”, “lead generation” and “appointment setting service”. This is a highly competitive industry and the company is very happy that they are now visible in the search engines for keywords related to their industry.
- 9. CLIENT SUCCESS STORIES MARDI GRAS CASINO & RACETRACK Casino, Racing and Entertainment www.playmardigras.com www.mardigrascasinowv.com Goals and Challenges: The Solution: Before working with WSI, Mardi Gras Casino and Racetrack in Florida, USA was not ranking on the first page of Google in the very competitive gaming and entertainment market of South Florida. They were not running a payper-click (PPC) campaign, conducted very little social media marketing and did not have a blog. WSI created an entirely brand new site as part of a comprehensive online marketing program. WSI also began managing all of their social media marketing including: creating new Facebook and Twitter pages, posting to them on a daily basis, developing exclusive Facebook and Twitter promotions and running Facebook ads. We also manage an ongoing PPC campaign, a link building program as well as write, optimize and distribute content on their blog weekly. The Results: Mardi Gras Casino in Florida has gone from barely appearing on the first pages of search results to appearing on page 1 for over 50 search terms. In many cases, they dominant the first page appearing multiple times with results from the site, blog and video channels. The volume of site traffic during this initial 6-month period has increased over 300%. In the first 4 months of the PPC campaign, we have generated an average of 122 calls per week at a cost of $2.38 per call. These results have provided an outstanding ROI for the hotel.
- 10. WHAT OUR CLIENTS ARE SAYING TESTIMONIAL “Through WSI’s customized SEO and PPC marketing system, we have been able to jump to the front page of major search engines. WSI has always been very knowledgeable, thorough, pr ompt and dependable. The WSI team is always accessible and able to answer any questions we may have right away. We would TESTIMONIAL recommend WSI to any business that is looking to expand and “As an existing client of WSI, I had develop their marketingfaith that they would deliver as full online”. they did with my other business. Kim Myers They exceeded our Owner expectations and we have All American Fence Corporation created a profitable business using WSI as our online marketing partner". Jacques Erasmus Owner CBT Coaches TESTIMONIAL TESTIMONIAL “We engaged with WSI 3 months ago to help with ALEA's SEO ranking on Google. WSI presented a plan and delivered on the plan. We are now on page 1 of Google when you type ‘lead generation’. WSI made the process painless and seamless. It is like watching someone who is in complete control of their craft at work. I have no hesitation recommending WSI for any webrelated project”. Louis Foong President The ALEA Group “We knew we had to launch an aggressive Internet marketing program to be competitive in our market, but we could never get any real traction until WSI arrived. WSI brings tremendous value to Mardi Gras Gaming because they worked hard to understand the essence of our positioning and focused on our most important revenue streams. WSI has integrated our core business and offline efforts into an TESTIMONIAL “WSI and their team haveeffective online campaign. Their been SEO program in particular has had instrumental in generating a dramatic impact on our leads and growing Value’s business". business online. WSI has helped us achieve excellent results in this Cathy Reside competitive industry”. C.O.O. Mardi Gras Gaming Tracey Le Roux Marketing Manager Value Logistics
- 11. OUR CORPORATE ALLIANCES YOU ARE THE EXPERT IN YOUR BUSINESS; WE ARE THE EXPERTS IN OURS
- 13. YOUR GLOBAL PARTNER FOR THE INTERNET
- 14. WSI INTERNET CONSULTANT ADRIANO GILBERT DE AQUINO PROFESSIONAL BACKGROUND • • @WSI_Local_Mkt /adrianogilbert /WSI.Local.Marketing wsilocalmarketing.com.br/blog/ I am Senior Executive Sales and Marketing with a Consultative Style, Commercial Acumen and with a Profit-Oriented Perspective. More than Fifteen years experienced in Management Positions focused on B2B and B2C. Very experienced into Brazilian Market at Highly Competitive Segments. FGV/ SP - Marketing, PUC/SP – Business Administration PAST INDUSTRIES • Schréder Lighting , Cooper Bussman-Eaton, DSI Brasil, Nichiyu International, Santa Marina-Saint Gobain
Editor's Notes
- The change in business from the offline world to an online presentence is referred to as digitization. This is a change in consumer behavior, and now to be found by customers you need to be thinking digitally.
- WSI has been evolving with this digitzation for 4 generations of internet marketing.
- WSI started in 1995 and has grown to more than 1000 experienced Consultants making us the world’s largest digital marketing network. This continuous growth is a result of our dedication to clients. They look to us for knowledge, education, and quality solutions. Marketing online is complex and competitive. We help our clients succeed by simplifying internet marketing so they can focus on running their business.Here are some key facts about WSI (go over them, pay specific attention to those on the left and be sure to highlight awards as they extend our credbility).
- One of the key benefits WSI brings to our clients is that through our global network of consultants we have the ability to provide your clients the benefit of working with awhat we call our unique value proposition of “Global Knowledge, Local Results”.
- Being an Internet Marketing company, WSI realizes how fast things change in the online world. That’s why we are always looking for new technologies and marketing strategies to keep up with the dynamic and exciting nature of the Internet. We aim to simplify the Internet for companies – so you can stay focused on your core business. Using our ABCs of Digital Marketing, WSI focuses on developing digital strategies that achieve your business goals. We know that businesses get the best results that are customized to their business needs, have a simple delivery strategy and perform effectively.WSI provides (A) Advanced Technologies that create a solution that will achieve the desired results a company is looking for and at prices clients can afford. Once we have the technologies in place our next focus is to (B) Build Targeted Traffic by identifying the right client looking for the products and services your client is offering and finally we focus on (C) Conversion Architecture and this is where we take the traffic and convert it to customers and dollars. By following the ABC’s this allows you to build long-term relationships with your clients to build a business that will pay you for a lifetime.
- When you work with WSI your digital marketing strategy will follow a proven framework and process. We continue to improve this process based on our experience of working with tens of thousands of clients every year.The key component of the lifecycle is our Internet Business Analysis, IBA for short. A Discovery session and IBA find the key drivers for your business right now. Through the IBA process we gain an understanding of your industry, customers, products or services, and competition. This enables us to create an internet marketing strategy that is specific and correct for your business.The Discover and IBA we do together gives us more information about your business. The Build and Implements stages are where we leverage the value of the WSI network.
- Here are what some of our clients are saying after they have worked with WSI.
- WSI is a network of relationships. I will be your local Consultant, here for your business in your market. We also have relationships with many leaders in the Internet marketing industry. These relationships allow is to act as single source provider to our clients, while leveraging the experience, scalability, and efficiency of our many proven partners.
- Asimple online marketing strategy has clear goals that align with your business needs. WSI regularly measures these goals and your return on marketing investment. Achieving these goals is critical to the success and growth of your business.Our objective is to help you achieve increased financial success through internet marketing. We have not done our job until you get a positive return on your investment.
- At the end of the day we want to be your global business partner for the Internet.
- Discuss background detailsOther personal WSI clients, projectsPast industriesProfessional backgroundTenure as a WSI ICRegional involvementPrevious speaking engagementsBusiness achievements/ awards