3. “A woman is like a tea bag – you never know how strong she
is until she gets in hot water.”
- Eleanor Roosevelt
Kudos to these women who have managed to juggle varied
responsibilities, balance their personal, social and work life
and done a fabulous job in the otherwise considered "man's
world".
4. Presenting Rodinhoodnis (women entrepreneurs of therodinhoods.com) who
have borne with the harsh realities that come with the territory of
being an entrepreneur, who have handled failures and tasted success
and are definitely the ones to draw inspiration from.
A glimpse into their journeys…
Rodinhoodnis who have Shaped
Successful Ventures!!
5. All about branding and communication via digital and print medium
Anamika Joshi
http://www.nailbites.in/
anamika@nailbites.in
6. ‘a thinking hub’ – creative advertising agency
Offer Branding & Communication services via
digital and print medium
Biting your nails over how to grow your brand ???
Get it manicured at nailbites…
7. In the words of her co-founder, Tarun Jangid, she is "A self made lady, who knows
how to make best of opportunities. She grabs them and gets the team work on it
enthusiastically. Never revealing the restlessness of taking vital decisions of
nailbites, she always portrays a pleasant front. As a chai lover who loves to be
herself at work place, I find Dependability as the biggest virtue of Anamika."
“ I love to implement
ideas that would
make brands achieve
real objectives.”
“The very idea to do
something different is
how I stepped in,
cliché as I may
sound!”
How it all Began…
8. The journey of 4 years…
From a copywriter to the Creative Head
Nov
Oct’10Jan’10 May’11 Jan’14 Feb’14Apr‘13Aug‘12
Started
nailbites
with just
One client
to work for
Went broke.
Had no real clients.
Got few clients for whom
we did anything and
everything @ a very low
price.
Still just Two people
strong. Got freelancers
working for us.
Bagged the biggest project of in-
house branding for Dr. Devi
Shetty Hospital, Jaipur –
Narayana Hrudayalaya.
Team of 10.
40 Clients.
Added Video production
to service offerings.
Came out with First
nailbites Team Video!
As Creative Head, has
been spearheading
major operations of the
agency
along with Mr. Tarun
Jangid.
1100 sq ft office space. 5
member team. About 15
clients – big and small!
9. Building Nailbites an
opportunistic place to work
and grow. It requires
everyday learning and
implementation and she is at
it always…
The most apparent fear -
to get real talent on
board to keep up the
good work
Overcoming her Fears….
11. What is a vacation without some indulgence, some uniqueness
and loads of wonderful memories???
Design travel plans around experiences. These experiences are a
culmination of local sights, sounds, art, history an adventure.
Passion turned into Business…
12. 2010
Weekend
trips + Fixed
Departures
1700
customer
s
Few players in
experiential
travel
Aug
2010
2011
2012
2013
2014
Sudeepta travels
to lesser known
places. Discovers
treasure.. & her
passion
Blueberry Trails
Launched
Longer
Getaways +
Personalized
trips
3 Destinations
cover Ladakh
centered
around a
Hemis Festival
Horse safari in
Aravali Hills
across forts..
Experiential
Travelling!
25
D
E
S
T
I
N
A
T
I
O
N
S
Top line
revenue
85L
Sport of
bouldering in
Hampi
14. Fear of failing
Fear of people not accepting the product
Fear of people rejecting the concept right on my face
Fear of starting a new project or launching a new
destination
Was what she started out with….
recommend travelling with Blueberry
Trails to those who look for a slightly off
beaten yet flexible itinerary, those who
love to stay close to nature and
experience local living, and to those who
are looking for some fantastic like-
minded travel company.
Smita Bhattacharya
Today, Sudeepta proudly says she has managed to work over them and works
with the belief to make the best of what we have control over.
She gives her complete 100% and is at it all the time…
“The customers reaction is beyond our control , so we let the worrying go and
concentrate on elements on which we have control.”
16. What happens when two entrepreneurial women who share the
same passions in eating, discovering, cooking and
experimenting get together?
-- They write the recipe for a successful food venture!
An India focused food
website built around
content, community and
commerce.
A celebration of wonderful
food and warm stories about
food, cooking, flavors and
experiences.
17. Content Commerce Community
Our content is distinctly
different from existing
review and recipe
websites and is built
around discovering food
through stories about
people, communities
and families.
A curated marketplace
for food that is not easily
available in most cities.
We are
introducing artisanal &
traditional products from
across the country and
creating themed boxes to
enable customers to
experience flavours,
techniques and recipes
from around India
Our readers
regularly
contribute food
stories and recipes
with an emphasis
on original
content that goes
beyond a standard
recipe.
Eatopia – Perfect Online Destination for Foodies!!
18. India’s diverse food culture and the varied food style available here was
just the right medium to fuel their passion
Starting with some initial trepidations about
getting reliable vendors who would deliver
quality, they sure have come a long way in
meeting the right partners without any
complaints right from logo designers and food
vendors to box manufacturers.
“Most food based websites are
either pure recipe sites or
restaurant review sites. Nobody
was talking about recipes from
real kitchens or the stories
behind them or selling a variety
of traditional Indian food geared
towards a younger audience. We
saw a gap.”
“Eatopia was to bring food
stories from peoples home to
readers, to
provide and bring the
different food cultures found
across India direct to
consumers’ tables (through
Eatopian Delights), thereby
providing a platform for
people making extraordinary
food products to reach the
customers far beyond their
limited geography.”
19. The inspiration for
starting up was to
bring food stories
from peoples’
home to readers
A curated marketplace for hard to find,
artisanal & traditional food products from across
India.
Themed boxes to enable customers to
experience flavors, techniques & recipes from
around the country.
Food discovery through recipes from people's
homes & stories about people, communities
& families.
Today….
And with a long journey
ahead, they are there to
stay for long….
An Eatopian Delights Box
“From scratch, we've built a product that inspires exploration and
encourages discovery.”
20. Who said you can’t laugh over failure?
Fact of the matter is that you can’t use humor until you get over the fear of failure
Kriti Vichare
www.entrepreneurfail.com
kriti@entrepreneurfail.com
21. Humorous look at finding success
Create comics about the laughs
and lessons of entrepreneurship
Manages to ease an
entrepreneur’s life with her
wonderful comics
Every time you find humor in a
difficult situation, you win..
#Ideakube
Leads creativity and
ideation workshops for
small-to-medium-sized
organizations
#entrepreneurfail
Her two passions
22. “Although I enjoyed my corporate job, I had many
ideas tickling at the back of my mind. I thought it
was now or never that I pursue them.
I also felt I had many more ideas and much more to
contribute than I was able to in a large
company.
I started consulting for many startups, and I got the
itch!”
B
E
G
I
N
N
E
R
’s
P
H
A
S
E
Her success story is definitely a work in progress!
“I made many mistakes along the way and continue to make
more. But every day includes baby steps towards creating a self-
sustaining, income-generating, challenging, interesting,
impactful, game-changing business.”
How I Started…
T
O
D
A
Y
24. “My biggest fear is not having
anything to show after working
on my own venture - it's scary to
think that it all may be time
wasted.”
But a true entrepreneur that she is, she is fully sure that
whatever is the outcome, she’ll undoubtedly learn
something… those inconspicuous benefits!!
25. One of my personal favorites as we share the same mission– Empowering
People to take Confident Financial Decisions
Gurleen Kaur
www.hareepatti.com
gurleen@harepatti.com
26. HareePatti is into financial planning that works around
taking individuals and corporate houses to the greener side
of money.
27. The Start …
In 2005, taking forward her father’s legacy; seeing
the dire need of personal finance management,
Gurleen set out to help people steer their hard
earned money in directions that are advised based
on their lifestyle, requirements and future plans.
28. From “I shall overcome” to “I have overcome”
“The Biggest Fear
was facing
Clients as I was
just a college
graduate being
made to sit on a
business which
was around 25
years old and not
even a single
Guiding Light.”
“But as soon as I
realized, it is
only me who has
to do it, I started
thinking from
my client’s
perspective
which made it
easy for me to
face them and
then there was
no looking back.”
29. The Journey till today…
A journey of 9
years and 1000
clients in her
kitty, Gurleen
hopes to fade off
your financial
worries!
30. Rodinhoodni Perzen sure knows that the way to the heart is through the stomach!!
Perzen Patel
www.bawibride.com
perzen@bawibride.com
31. “I started the blog documenting my journey into learning
Parsi food as I discovered that there are few resources
online for Parsis and others interested in Parsi cooking. ”
Shed her ‘Continental Cook’ tag and dons
the ‘Parsi chef’ hat now!
The First Step…
32. The Business that Started out as a Blog
Bawi Bride has the right mix of
ingredients that defines it success–
food enthusiast, loves cooking &
Perzen is gifted in writing.
After a month into her writing
journey, she knew the experience
wouldn’t be complete without a Bawi
Bride Kitchen. Thus opened a new
door…
33. The story of her 10 Months…
90+ catering orders
1L in revenue
Conducted successful cooking workshops
Dips & Desserts from her kitchen - becoming the
town’s favorite
Recipes ranging from Breakfast Staples to Bawi Basics
and Fish & Seafood to Leftover Makeover -
Cooking food, sharing knowledge,
earning money
Hands full of work!
Heart full of joy!!
35. An online magazine which updates reader about luxurious
indulgences and the means to get them.
Encourage industry discourse through columns by experts on how
the industry can succeed better and what are the trends.
36. She realized that there’s more to luxury than showing
people drinking champagne in elegant surroundings all
the time!
It's a passionate field, and its aspect of craftsmanship and
heritage was not been portrayed in Indian media
properly
37. a job in a media group
which published print
luxury magazines
At a time when there was
no online media on
luxury, she came in with
Luxury Facts starting out
with her savings of Rs.
50k.
Launched Luxury Facts
“without a business
plan, a future plan or a
goal chart, I jumped
into it.”
considered a credible
force in the Indian luxury
industry.
co-edited a book called
‘The Luxury Market in
India: Maharajas to
Masses’
quoted in quite a few
media stories about the
luxury industry, and
people listen to what we
say!
Apart from India,
expanding in the US
luxury market
TODAY…April’ 102008-09
A New Beginning…
38. The Proof of her work…
“A perfectionist’s portal, LuxuryFacts is the virtual
destination to luxury by excellence. Composed of a team that
clearly understands luxury in its values, our association is
one of like minded entities.”
Matthieu Dupont, Regional Brand Manager – Middle East & India,
A. Lange & Soehne
“LuxuryFacts - the new rising star in 360 degree luxe reporting!
Congratulations on completion of your first year. It’s a
fascinating, crisp, short and sharp e-magazine for people
with limited time, yet find it essential to be informed all the
time. Well done - keep going Soumya” :)
Abhay Gupta, CEO, Luxury Connect
40. Creates organic retail products and supplies them to stores
Supply bulk orders to cafes and restaurants
Indulge in creating products for other brands
“We realized that there was a market for organic products; which was not easily
available in large stores. Since we strongly believe in the goodness of organic things,
we decided to set up a store which would have unique organic products”
41. An ex-Architect to a Retail Food Store Owner…
Not at all easy; but nevertheless well done!
As she received great feedback from buyers. Who thought that her
healthy products had taste as well, she knew it was time to move into
retail.
The perfect combination of a farmer’s market & an organic pop-up shop in
Bangalore to start an organic retail store, Megha made the best use of these
opportunities to test the waters.
42. The Successes despite the Roadblocks …
Government Regulations!!! Uff! The food business
is a costly affair…running between government
offices while also concentrating on getting the
business running requires a great deal of patience
and perseverance!
The government makes business challenging to
start even for a small-scale entrepreneur in the
food business. Besides, the government has no
norms or acknowledging ‘organic products’ as
being a separate category!
A license to create food, a Tax certificate to sell
food, a registration to work on organic food, a tax
invoice and an accountant to keep tab on all the
above and pay him to pay the government on
time!
43. i2cook started
from a food
blog
Selling
homemade
products at
markets
Setting up an
organic
processing
unit
A dot.com
retail site
currently retail
products in 50
stores across
Mumbai +
Bangalore
Also source
unique
products from
India & abroad
And there was no looking back again…
