4. cOnnEcT, cOLLABORATE & LEARn
LabRoots is a social networking utility designed to connect the scientific and medical community.
page 4
LabRoots:
L ABR O O Ts
• Facilitates scientific communication
• Incorporates advanced data mining techniques for targeted communication between scientists and
advertisers
• Targets scientists and medical experts from all disciplines
• Reaches a global audience
s A M p L E Of cu sTOMI z ABLE LABROOTs h OME pAgE
labroots.com
your science network
5. fEATuREs & funcTIOnALITY
page 5
Videos allow users and Interact with other LabRoots Search for a new job or
companies to discover, watch users with Q&A forums, blogs, candidate for your company
L ABR O O Ts
and share videos and reviews
Breaking news, PubMed Join groups and interact with Add useful widgets and
publications, and scientific other users interested in similar tools to your customizable
events topics homepage
6. DEMOgRAphIcs & TRAffIc
page 6
Traffic Statistics geographic Distribution
• 1.5 Million page views per month
L ABR O O Ts
• 450,000 Unique visitors per month
n North America
• 95,000 Registered users
n Europe
• 14 Page views per user
n Asia
• 7.5 Minutes per user session
n Rest of World
Targeted Discipline Work sector highest Degree
n Life Sciences n Academic n Ph.D.
n Clinical Diagnostics/ n Hospital/Healthcare n M.D.
Healthcare
n Industry n Ph.D/M.D.
n Engineering
n Government n B.A/B.S./B.Sc.
n Computer Sciences & Math
n Non-Profit n M.A./M.S./M.Sc.
n Earth & Environmental
n Other n Other
n Social Sciences
7. ADVERTIsIng OpTIOns
page 7
L ABR O O Ts
LabRoots specializes in Medium
personalizing and targeting Rectangle
advertising to help you reach new 300 x 250
customers quickly and effectively.
These highly visible banner and
text ads are available to attract the
exact target you're looking for.
Keith Bisogno,
VP Brand
Marketing,
Thermo Fisher footer 728 x 90
Scientific
“ We’re developing more and
stronger connections in the scientific Text Ad placement
community online every day. skyscraper
LabRoots and BioConference Live
offer an avenue to deliver rich content
as well as interact with the many
people who engage virtual events and
social media.
” 160
x
600
8. E-MAIL & nEWsLETTER MARKETIng
page 8 Direct E-mail newsletter sponsorship
• Communicate your message and content to your • Advertise in our weekly LabRoots newsletter
audience by renting a targeted segment of our as the Issue Sponsor. Your company will have
L ABR O O Ts
175,000 opt-in e-mail list. exclusive visibility as the only sponsor in each
issue.
• Generate the interest in your product or service
and receive immediate leads and feedback. • Communicate your message to the LabRoots
community by advertising and branding your
• The utilization of e-mail campaigns is a great business and product.
way to enhance and compliment other forms of
online marketing services such as banner and • Display your 160x600 banner ad along the right
textual advertising. side of the LabRoots newsletter, in a highly
visible and attractive position to the reader.
• The content of the e-mail messages will be
distributed in html format through our third • Newsletters are managed by a third party,
party e-mail system. Metrics and reports will be Constant Contact, so we can guarantee your
generated and available within 48 hours of the results are audited by the most experienced and
e-mail blast. From:
supported leader in the market.
greg.cruikshank@bioconferencelive.com
Subject: FW: LabRoots Newsletter
Date: July 8, 2011 11:48:05 AM PDT
To: 'Rosalina Hansen' <designing@me.com>
• We use one of the most trusted and experienced • Pricing $750/newsletter
Please
use
this
newsletter
for
the
screen
shot
and
please
try
to
get
the
Novus
banner
ad
into
the
screen
shot
to
show
third parties to send and manage our e-mail the
Issue
Sponsor.
Thx.
campaigns and newsletters, Constant Contact.
Constant Contact’s leading e-mail marketing,
online survey and event marketing tools,
supported by its expert customer support, assist
all types of organizations to manage e-mail LabRoots Newsletter July 6th 2011
marketing campaigns. News
Table of Contents
News
• Pricing $300 CPM Who wants to live forever?
Blogs, Questions and
Reviews
Scientist sees aging cured
(Reuters) - If Aubrey de Grey's Video
predictions are right, the first person
who will live to see their 150th Events
birthday has already been born. And
the first person to live for 1,000 years Jobs
could be less than 20 years younger.
Follow Us Online
A biomedical gerontologist and chief scientist of a foundation dedicated
to longevity research, de Grey reckons that within his own lifetime
doctors could have all the tools they need to "cure" aging -- banishing
diseases that come with it and extending life indefinitely.
"I'd say we have a 50/50 chance of bringing aging under what I'd call a Issue Sponsor
decisive level of medical control within the next 25 years or so," de
Grey said in an interview before delivering a lecture at Britain's Royal
Institution academy of science.
"And what I mean by decisive is the same sort of medical control that
we have over most infectious diseases today."
De Grey sees a time when people will go to their doctors for regular
"maintenance," which by then will include gene therapies, stem cell
therapies, immune stimulation and a range of other advanced medical
techniques to keep them in good shape.
De Grey lives near Cambridge University where he won his doctorate
in 2000 and is chief scientific officer of the non-profit California-based
SENS (Strategies for Engineered Negligible Senescence) Foundation,
which he co-founded in 2009.
He describes aging as the lifelong accumulation of various types of
molecular and cellular damage throughout the body.
Read More..
Blogs, Questions, and Reviews
Going Up?
"Through space the universe
encompasses and swallows me
up like an atom; through thought I
comprehend the world." -Blaise
Pascal
Whether you have or haven't
seen the xkcd webcomic, height (or my old post referencing it), one of
the things that I can't imagine not fascinating you is what you see the
farther "up" you look.
So what I'm going to do is start off in the vicinity of Earth and go "up"
by approximately a factor of 100 every time. Let's begin.
BioConference Live
Ahh, outer space. Looking down at the Earth from a distance, what
would you see? Well, other than the planet itself, you'd see the
(literally) thousands and thousands of satellites that are currently up Fall: Life Sciences
and orbiting our planet. Most of them are just a few hundred kilometers October 26-27,2011
(or miles) above the surface, but there are a large number of
9. RATE cARD
sky scrapers (160x600) page 9
$750/Month
OnE-MOnTh TRIAL:
2 ads for only $950
L ABR O O Ts
Medium Rectangle Banner
new customers Only
(300x250)
$650/Month
footer Banner (728x90) gold package $7,500
$500/Month • 1 Banner Ad - 6 months
• 1 Text Ad - 6 months
sAVE
Text Ads • 4 Newsletter Sponsorships
40%
$400/Month • 15,000 E-mails
E-newsletter sponsorships premium package $14,900
$750/Newsletter • 2 Banner Ads - 9 months
• 2 Text Ads - 9 months
• 6 Newsletter Sponsorships sAVE
Direct E-mails 60%
• 40,000 E-mails
$300 CPM
platinum package $24,900
Advertising Specifications
• 3 Banner Ads - 12 months
• Maximum Size is 40kb
• 2 Text Ads - 12 months
• File Formats Accepted .gif, .jpg, flash
(up to 30 seconds)
• 10 Newsletter Sponsorships sAVE
• 100,000 E-mails 65%
ContaCt LabRoots
foR a Custom
PaCkage
buiLt to meet
youR needs
10. WhAT Is BIOcOnfEREncE LIVE?
BioConference Live is a series of Free online-only conferences focused on the life science and clinical diagnostic
page 10
community. BioConference Live brings together research scientists, medical experts and professionals from
around the world to learn about recent advances in life sciences and clinical diagnostics.
BI O c O nf ER EncE LIVE
BioConference
LIVE
Steven Jones, M.D., FACC,
EVEnT schEDuLE ABCL, Director of Inpatient
Cardiology, Assistant Professor
of Medicine, Cardiology, Johns
Life sciences Hopkins Medicine
October 26-27, 2011
Laboratory Animal sciences
february 15-16, 2012 “ The Bioconference Live virtual CME venue
provides the collegial interaction of a traditional
CME meeting without the down time and expense
clinical Diagnostics of travel. It makes efficient use of time and resources
May 23-24, 2012 while providing state of the art education. I look
Life sciences
september 12-13, 2012
forward to future opportunities to participate.
”
11. ThE OnLInE-OnLY cOnfEREncEs fOR
LIfE scIEncEs & cLInIcAL DIAgnOsTIcs
page 11
Chris Henry, Marketing Manager, Randox
BI O c O nf ER EncE LIVE
“ Bioconference Live is an effective forum that provides alternative means for
the life science & clinical diagnostic community to learn about new technologies
and services.
”
sPonsoR benefits
• Engage your audience in a
rich 3D online environment
• Generate highly qualified,
actionable leads
• save time and money. no
travel required
• Exhibit online, booth design
included
• Associate your solution
with life science or clinical
diagnostics thought leaders
BioConference
LIVE
12. spOnsOR OppORTunITIEs & pRIcIng
Key Event partner: $50,000 platinum sponsor: $30,000
page 12 • Take the most prominent position at • Keynote presentation: live in-studio video
BioConference Live with top level branding presentation (no concurrent presentations)
throughout the event • Track presentation: host a live video presentation
BI O c O nf ER EncE LIVE
• Keynote presentation: live in-studio video with an agenda track
presentation (no concurrent presentations) • Capture detailed lead information on attendees
• Premiere agenda position • 3 virtual booths with preferred position in
• Sponsor entire track with up to 3 presentations exhibition hall
• Host a 1 day "Showcase Event" and highlight a • Lobby or auditorium banner
series of case studies, announce new projects, or • Pre and post-event newsletter sponsorship
engage people unable to attend a physical event
• 3 virtual booths with preferred position in
exhibition hall
presenting sponsor -
• Pre-event promotion on website, in e-mail Keynote session: $20,000
newsletters and live promotion curing event
• Host a live in-studio video presentation (no
• Lobby video and lobby or auditorium banner concurrent presentations)
• Highlight your firm's capabilities, educate the
Kevin Hrusovsky, marketplace or share a customer case study
CEO, Caliper Life Sciences • Capture detailed lead information on all
“
presentation attendees
I was very impressed with
• 2 virtual booths in exhibition hall
the reach and response of our
• Exhibit hall rail banner
presentation. BioConference
• Pre-event newsletter sponsorship
Live is a high efficiency way for the life sciences
industry to collaborate.
”
BioConference
LIVE
13. presenting sponsor - Additional Marketing:
Track session: $10,000 $1,500 - $5,000 page 13
• Host a live video presentation within an agenda • Banner ads can be placed above live video
track (a series of presentations that focus on a presentations or within the virtual event
BI O c O nf ER EncE LIVE
specific topic area) environment
• Communicate a key message to a highly targeted • Promotional videos can be played before live
portion of our audience and highlight your video presentations or in the event lobby or
capabilities exhibit hall
• Capture detailed lead information on all • Sponsored e-mails and inclusion in pre-event
presentation attendees promotions reach a database of thousands before
• Includes a virtual exhibit booth or after the event
Exhibiting sponsor: $5,000 G. Steven Burrill
CEO, Burrill & Company
• Present your existing web pages, white papers,
videos, and other digital assets in a virtual exhibit
booth
• Gain exposure in a directory that is searched
by thousands of prospects looking for solution
“ Bioconference Live is
an ideal opportunity to
providers connect with an international
• Capture detailed lead information on all booth community of life science and clinical diagnostic
visitors experts. I expect BioConference Live will raise the
• Understand the level of engagement within our bar for tradeshows everywhere because it provides a
”
booth and measure the results
globally accessible virtual environment.
BioConference
LIVE
BioConference
LIVE
14. hEADquARTERs
Tel: +1-714-926-6384
LabRoots, Inc.
Fax: +1-714-463-4673
E-mail: Advertise@LabRoots.com
18340 Yorba Linda Blvd.
Suite 107 PMB 427 Bioconference Live
c O nTAcT
Yorba Linda, CA 92886 E-mail: Sponsors@BioConferenceLive.com
spOnsORshIp OppORTunITIEs
LabRoots and BioConference Live provides next generation marketing opportunities which allow you to target
your message to specific groups of scientists and medical experts. For pricing, custom proposals or general
information please contact your sales representative:
greg cruikshank sales support
Managing Director & Editorial Information
Greg.Cruikshank@LabRoots.com For website editorial, newsletter, advertising metrics,
Greg.Cruikshank@BioConferenceLive.com and any other editorial inquiries please contact
Tel: +1-714-926-6384 Jennifer Ellis at Jen.Ellis@LabRoots.com
Alfred herzing Media Information
Director & press Releases
Alfred.Herzing@LabRoots.com Members of the press may direct inquiries to press at
Alfred.Herzing@BioConferenceLive.com http://LabRoots.com or visit our Press Page at
Tel: +1-714-325-4534 http://www.labroots.com/press.php and/or
http://bioconferencelive.com/press.php
Jennifer Ellis
Marketing Manager Additional Information
& Inquiries
Jen.Ellis@LabRoots.com
Jen.Ellis@BioConferenceLive.com All other questions and inquiries can be sent to
Tel: +1-206-679-3228 Info@LabRoots.com
