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Bio Conference Live 2011-12 Slide


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Bio Conference Live 2011-12 Slide

  1. 1. Lets talk science…lets talk medicine…
  2. 2. BioConference Live is the worlds largest series of Online-Only conferences focused on the Life Science & Clinical Diagnostics community. Live streaming video presentations, from industry experts - with the opportunity for attendees to be interactive and text questions in real-time. Industry-specific Track Sessions, Panel Sessions, and Keynote Sessions in the form of a live production studio with a moderator, or webcam.A virtual exhibit floor and virtual booths featuring several leading technology product and service providers. Livechat among attendees and exhibitors, including a Networking Lounge for peer to peer engagement. 2
  3. 3. Why a Virtual Event? With the proliferation of broadband and connected devices, fragmenting media and marketing outlets, virtual events provide a number of advantages:  Greater access to content  Real-time networking  Interactivity  Global reach, diversity of audience  More efficient use of time and resources for attendees and sponsors  No travel or out of office costs 3
  4. 4. Keith Bisogno, VP Brand Marketing, Thermo Fisher Scientific “We’re developing more and strongerconnections in the scientific community online every day. LabRoots and BioConference Liveoffer an avenue to deliver rich content as wellas interact with the many people who engage virtual events and social media.” 4
  5. 5. Continuing Education An administrative system established to stimulate and serve as the quality assurance mechanism for continuing education offered to laboratory scientists. ACCENT® Accreditation high quality continuing education programs for clinical laboratory professionals. P.A.C.E.® is of benefit to the laboratory professionals who participate in the programs they provide. Partners and providers for Continuing Education include: 5
  6. 6. Audience Development Interactive marketing programs on related media properties:  Online advertising  Google Adwords  Print Advertising  Newsletter Sponsorships  Email Campaigns  Targeted Direct Mail  Telemarketing Campaigns Leverage Social Media Channel Partnerships PR campaign focused media outlets 6
  7. 7. Event ScheduleEvent DateLife Sciences Oct. 26-27, 2011Laboratory Animal Sciences February 15-16, 2012Clinical Diagnostics May 23-24, 2012Life Sciences Sept. 12-13, 2012 7
  8. 8. Kevin Hrusovsky, CEO, Caliper Life Sciences “I was very impressed with the reach andresponse of our presentation. BioConference Live is a high efficiency way for the life sciences industry to collaborate.” 8
  9. 9. Who Will Attend BioConference? Life Sciences Events  Clinical Diagnostics Events  Research Scientists  Physicians  Post Docs  Clinical Laboratorians  Lab Managers  Medical Experts  Lab Technicians  Healthcare Professionals  Lab Directors  Key Opinion Leaders  Principal Investigators  Healthcare Practitioners  Key Opinion Leaders  Surgeons 9
  10. 10. Value Proposition Users LIVE and ENGAGED  Average visitor spends 90-120 minutes in the environment Brand communication via live video, rich media and a 3D interactive experience Access to hard to reach audience Unique, valuable lead generation model  Registration Data (contact, highest degree, primary specialty, primary affiliation)  Behavioral Data (booth activity, sessions viewed, docs downloaded, links accessed, etc.) 10
  11. 11. Sample Lead Report 11
  12. 12. G. Steven Burrill CEO, Burrill & Company“Bioconference Live is an ideal opportunity toconnect with an international community of lifescience and clinical diagnostic experts. I expect BioConference Live will raise the bar for tradeshows everywhere because it provides a globally accessible virtual environment.” 12
  13. 13. Website & Login Page 13
  14. 14. Lobby of Convention Center 14
  15. 15. Exhibit Hall 15
  16. 16. Exhibitor Booth 16
  17. 17. Exhibitor Booth 17
  18. 18. Exhibitor Booth 18
  19. 19. Exhibitor Documents 19
  20. 20. Booth Web Chat 20
  21. 21. Speaker Presentation:Kevin Hrusovsky, CEO Caliper Life Sciences 21
  22. 22. Speaker Presentation:Dr. Alan Wu, Chief SF General Hospital 22
  23. 23. Chris Henry, Marketing Manager, Randox“Bioconference Live is an effective forum thatprovides alternative means for the life science & clinical diagnostic community to learn about new technologies and services.” 23
  24. 24. Private Events Private Events “Webinar on Steroids”  Customize Lobby • Company Logo & Branding • Banners – your creative • Promotional Video  Customize Exhibit Hall • Only your booth(s) • Banners • Promotional Videos  Live Streaming Video • Presentations • Workshops • Guest Speakers • Web Cam or Studio w/ Moderator 24
  25. 25. Private Event Lobby 25
  26. 26. Private Event Exhibit Hall 26
  27. 27. Private Event Booth 27
  28. 28. Private Event Auditorium w/ Speakers 28
  29. 29. Thank you LabRoots, Inc. Producer of BioConference Live 18340 Yorba Linda Blvd. Suite 107 PMB 427 Yorba Linda, CA 92886 714-463-4673 29