Lab Roots & BioConference Live Media Packet 2012


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Lab Roots & BioConference Live Media Packet 2012

  1. 1. your science network BioConference LIVE2012 MEDIA KITLets talk science... Lets talk medicine...
  2. 2. BioConference LIVELETs TALKscIEncE... ...LETs TALK MEDIcInE
  3. 3. LabRoots Bioconference Live cOnT En T s About LabRoots . . . . . . . . . . . . . . . . . . . . . . . 4 What is BioConference Live? . . . . . . . . . . . 10 Features & Functionality . . . . . . . . . . . . . . . . 5 Event Schedule. . . . . . . . . . . . . . . . . . . . . . . . 10 Demographics & Traffic. . . . . . . . . . . . . . . . . 6 Sponsor Benefits . . . . . . . . . . . . . . . . . . . . . . 11 Advertising Options . . . . . . . . . . . . . . . . . . . . 7 Sponsor Opportunities & Pricing. . . . . . . . 12 E-mail & Newsletter Marketing . . . . . . . . . . 8 Contact Information. . . . . . . . . . . . . . . . . . . 14 Rate Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
  4. 4. cOnnEcT, cOLLABORATE & LEARn LabRoots is a social networking utility designed to connect the scientific and medical community. page 4 LabRoots:L ABR O O Ts • Facilitates scientific communication • Incorporates advanced data mining techniques for targeted communication between scientists and advertisers • Targets scientists and medical experts from all disciplines • Reaches a global audience s A M p L E Of cu sTOMI z ABLE LABROOTs h OME pAgE your science network
  5. 5. fEATuREs & funcTIOnALITY page 5Videos allow users and Interact with other LabRoots Search for a new job orcompanies to discover, watch users with Q&A forums, blogs, candidate for your company L ABR O O Tsand share videos and reviewsBreaking news, PubMed Join groups and interact with Add useful widgets andpublications, and scientific other users interested in similar tools to your customizableevents topics homepage
  6. 6. DEMOgRAphIcs & TRAffIc page 6 Traffic Statistics geographic Distribution • 1.5 Million page views per monthL ABR O O Ts • 450,000 Unique visitors per month n North America • 95,000 Registered users n Europe • 14 Page views per user n Asia • 7.5 Minutes per user session n Rest of World Targeted Discipline Work sector highest Degree n Life Sciences n Academic n Ph.D. n Clinical Diagnostics/ n Hospital/Healthcare n M.D. Healthcare n Industry n Ph.D/M.D. n Engineering n Government n B.A/B.S./B.Sc. n Computer Sciences & Math n Non-Profit n M.A./M.S./M.Sc. n Earth & Environmental n Other n Other n Social Sciences
  7. 7. ADVERTIsIng OpTIOns page 7 L ABR O O TsLabRoots specializes in Mediumpersonalizing and targeting Rectangleadvertising to help you reach new 300 x 250customers quickly and effectively.These highly visible banner andtext ads are available to attract theexact target youre looking for. Keith Bisogno, VP Brand Marketing, Thermo Fisher footer 728 x 90 Scientific“ We’re developing more andstronger connections in the scientific Text Ad placementcommunity online every day. skyscraperLabRoots and BioConference Liveoffer an avenue to deliver rich contentas well as interact with the manypeople who engage virtual events andsocial media. ” 160 x 600
  8. 8. E-MAIL & nEWsLETTER MARKETIng page 8 Direct E-mail newsletter sponsorship • Communicate your message and content to your • Advertise in our weekly LabRoots newsletter audience by renting a targeted segment of our as the Issue Sponsor. Your company will haveL ABR O O Ts 175,000 opt-in e-mail list. exclusive visibility as the only sponsor in each issue. • Generate the interest in your product or service and receive immediate leads and feedback. • Communicate your message to the LabRoots community by advertising and branding your • The utilization of e-mail campaigns is a great business and product. way to enhance and compliment other forms of online marketing services such as banner and • Display your 160x600 banner ad along the right textual advertising. side of the LabRoots newsletter, in a highly visible and attractive position to the reader. • The content of the e-mail messages will be distributed in html format through our third • Newsletters are managed by a third party, party e-mail system. Metrics and reports will be Constant Contact, so we can guarantee your generated and available within 48 hours of the results are audited by the most experienced and e-mail blast. From: supported leader in the market. Subject: FW: LabRoots Newsletter Date: July 8, 2011 11:48:05 AM PDT To: Rosalina Hansen <> • We use one of the most trusted and experienced • Pricing $750/newsletter Please  use  this  newsletter  for  the  screen  shot  and  please  try  to  get  the  Novus  banner  ad  into  the  screen  shot  to  show third parties to send and manage our e-mail the  Issue  Sponsor.    Thx.   campaigns and newsletters, Constant Contact.   Constant Contact’s leading e-mail marketing, online survey and event marketing tools, supported by its expert customer support, assist all types of organizations to manage e-mail LabRoots Newsletter July 6th 2011 marketing campaigns. News Table of Contents News • Pricing $300 CPM Who wants to live forever? Blogs, Questions and Reviews Scientist sees aging cured (Reuters) - If Aubrey de Greys Video predictions are right, the first person who will live to see their 150th Events birthday has already been born. And the first person to live for 1,000 years Jobs could be less than 20 years younger. Follow Us Online A biomedical gerontologist and chief scientist of a foundation dedicated to longevity research, de Grey reckons that within his own lifetime doctors could have all the tools they need to "cure" aging -- banishing diseases that come with it and extending life indefinitely. "Id say we have a 50/50 chance of bringing aging under what Id call a Issue Sponsor decisive level of medical control within the next 25 years or so," de Grey said in an interview before delivering a lecture at Britains Royal Institution academy of science. "And what I mean by decisive is the same sort of medical control that we have over most infectious diseases today." De Grey sees a time when people will go to their doctors for regular "maintenance," which by then will include gene therapies, stem cell therapies, immune stimulation and a range of other advanced medical techniques to keep them in good shape. De Grey lives near Cambridge University where he won his doctorate in 2000 and is chief scientific officer of the non-profit California-based SENS (Strategies for Engineered Negligible Senescence) Foundation, which he co-founded in 2009. He describes aging as the lifelong accumulation of various types of molecular and cellular damage throughout the body. Read More.. Blogs, Questions, and Reviews Going Up? "Through space the universe encompasses and swallows me up like an atom; through thought I comprehend the world." -Blaise Pascal Whether you have or havent seen the xkcd webcomic, height (or my old post referencing it), one of the things that I cant imagine not fascinating you is what you see the farther "up" you look. So what Im going to do is start off in the vicinity of Earth and go "up" by approximately a factor of 100 every time. Lets begin. BioConference Live Ahh, outer space. Looking down at the Earth from a distance, what would you see? Well, other than the planet itself, youd see the (literally) thousands and thousands of satellites that are currently up Fall: Life Sciences and orbiting our planet. Most of them are just a few hundred kilometers October 26-27,2011 (or miles) above the surface, but there are a large number of
  9. 9. RATE cARDsky scrapers (160x600) page 9$750/Month OnE-MOnTh TRIAL: 2 ads for only $950 L ABR O O TsMedium Rectangle Banner new customers Only(300x250)$650/Monthfooter Banner (728x90) gold package $7,500$500/Month • 1 Banner Ad - 6 months • 1 Text Ad - 6 months sAVEText Ads • 4 Newsletter Sponsorships 40%$400/Month • 15,000 E-mailsE-newsletter sponsorships premium package $14,900$750/Newsletter • 2 Banner Ads - 9 months • 2 Text Ads - 9 months • 6 Newsletter Sponsorships sAVEDirect E-mails 60% • 40,000 E-mails$300 CPM platinum package $24,900Advertising Specifications • 3 Banner Ads - 12 months• Maximum Size is 40kb • 2 Text Ads - 12 months• File Formats Accepted .gif, .jpg, flash (up to 30 seconds) • 10 Newsletter Sponsorships sAVE • 100,000 E-mails 65% ContaCt LabRoots foR a Custom PaCkage buiLt to meet youR needs
  10. 10. WhAT Is BIOcOnfEREncE LIVE? BioConference Live is a series of Free online-only conferences focused on the life science and clinical diagnostic page 10 community. BioConference Live brings together research scientists, medical experts and professionals from around the world to learn about recent advances in life sciences and clinical diagnostics.BI O c O nf ER EncE LIVE BioConference LIVE Steven Jones, M.D., FACC, EVEnT schEDuLE ABCL, Director of Inpatient Cardiology, Assistant Professor of Medicine, Cardiology, Johns Life sciences Hopkins Medicine October 26-27, 2011 Laboratory Animal sciences february 15-16, 2012 “ The Bioconference Live virtual CME venue provides the collegial interaction of a traditional CME meeting without the down time and expense clinical Diagnostics of travel. It makes efficient use of time and resources May 23-24, 2012 while providing state of the art education. I look Life sciences september 12-13, 2012 forward to future opportunities to participate. ”
  11. 11. ThE OnLInE-OnLY cOnfEREncEs fORLIfE scIEncEs & cLInIcAL DIAgnOsTIcs page 11 Chris Henry, Marketing Manager, Randox BI O c O nf ER EncE LIVE “ Bioconference Live is an effective forum that provides alternative means for the life science & clinical diagnostic community to learn about new technologies and services. ” sPonsoR benefits • Engage your audience in a rich 3D online environment • Generate highly qualified, actionable leads • save time and money. no travel required • Exhibit online, booth design included • Associate your solution with life science or clinical diagnostics thought leaders BioConference LIVE
  12. 12. spOnsOR OppORTunITIEs & pRIcIng Key Event partner: $50,000 platinum sponsor: $30,000 page 12 • Take the most prominent position at • Keynote presentation: live in-studio video BioConference Live with top level branding presentation (no concurrent presentations) throughout the event • Track presentation: host a live video presentationBI O c O nf ER EncE LIVE • Keynote presentation: live in-studio video with an agenda track presentation (no concurrent presentations) • Capture detailed lead information on attendees • Premiere agenda position • 3 virtual booths with preferred position in • Sponsor entire track with up to 3 presentations exhibition hall • Host a 1 day "Showcase Event" and highlight a • Lobby or auditorium banner series of case studies, announce new projects, or • Pre and post-event newsletter sponsorship engage people unable to attend a physical event • 3 virtual booths with preferred position in exhibition hall presenting sponsor - • Pre-event promotion on website, in e-mail Keynote session: $20,000 newsletters and live promotion curing event • Host a live in-studio video presentation (no • Lobby video and lobby or auditorium banner concurrent presentations) • Highlight your firms capabilities, educate the Kevin Hrusovsky, marketplace or share a customer case study CEO, Caliper Life Sciences • Capture detailed lead information on all “ presentation attendees I was very impressed with • 2 virtual booths in exhibition hall the reach and response of our • Exhibit hall rail banner presentation. BioConference • Pre-event newsletter sponsorship Live is a high efficiency way for the life sciences industry to collaborate. ” BioConference LIVE
  13. 13. presenting sponsor - Additional Marketing:Track session: $10,000 $1,500 - $5,000 page 13• Host a live video presentation within an agenda • Banner ads can be placed above live video track (a series of presentations that focus on a presentations or within the virtual event BI O c O nf ER EncE LIVE specific topic area) environment• Communicate a key message to a highly targeted • Promotional videos can be played before live portion of our audience and highlight your video presentations or in the event lobby or capabilities exhibit hall• Capture detailed lead information on all • Sponsored e-mails and inclusion in pre-event presentation attendees promotions reach a database of thousands before• Includes a virtual exhibit booth or after the eventExhibiting sponsor: $5,000 G. Steven Burrill CEO, Burrill & Company• Present your existing web pages, white papers, videos, and other digital assets in a virtual exhibit booth• Gain exposure in a directory that is searched by thousands of prospects looking for solution “ Bioconference Live is an ideal opportunity to providers connect with an international• Capture detailed lead information on all booth community of life science and clinical diagnostic visitors experts. I expect BioConference Live will raise the• Understand the level of engagement within our bar for tradeshows everywhere because it provides a ” booth and measure the results globally accessible virtual environment. BioConference LIVE BioConference LIVE
  14. 14. hEADquARTERs Tel: +1-714-926-6384 LabRoots, Inc. Fax: +1-714-463-4673 E-mail: 18340 Yorba Linda Blvd. Suite 107 PMB 427 Bioconference Livec O nTAcT Yorba Linda, CA 92886 E-mail: spOnsORshIp OppORTunITIEs LabRoots and BioConference Live provides next generation marketing opportunities which allow you to target your message to specific groups of scientists and medical experts. For pricing, custom proposals or general information please contact your sales representative: greg cruikshank sales support Managing Director & Editorial Information For website editorial, newsletter, advertising metrics, and any other editorial inquiries please contact Tel: +1-714-926-6384 Jennifer Ellis at Alfred herzing Media Information Director & press Releases Members of the press may direct inquiries to press at or visit our Press Page at Tel: +1-714-325-4534 and/or Jennifer Ellis Marketing Manager Additional Information & Inquiries All other questions and inquiries can be sent to Tel: +1-206-679-3228
  15. 15. LETs TALKscIEncE... ...LETs TALK MEDIcInE
  16. 16. Copyright © 2011 LabRoots Inc. All rights reserved.hEADquARTERsTel: +1-714-926-6384 LabRoots, Inc.Fax: +1-714-463-4673 E-mail: Advertise@LabRoots.com18340 Yorba Linda Blvd. Bioconference LiveSuite 107 PMB 427 E-mail: Sponsors@BioConferenceLive.comYorba Linda, CA 92886