Exploring the Future Potential of AI-Enabled Smartphone Processors
Ian Greenen
1. Don’t just pay for performance. Improve performance. 1 DRIVING RESULTS THROUGH PERFORMANCE ON-LINE MARKETING MEDIAWHIZ CAPABILITIES OVERVIEW October 7th2011
3. Our philosophy Help clients acquire customers more profitably through: Programs of Continuous Improvement Cross-Channel Technology Practice Innovation Expert Teams 3
4. MEDIAWHIZ leadership by the numbers 4 #6 Top Search Marketing Agency Only 1 of 3 Independents in Top 10
5. Google does a case study on Mediawhiz 5 “…by fine-tuning at the ad group level and reducing waste, it also cut impressions in half—while simultaneously increasing conversions by 365 percent.” http://adwordsagency.blogspot.com/2010/04/case-study-perfecting-art-of-matching.html
6. Agencies come to us for help 6 June 14th Facebook Ads Article written by MediaWhiz 602 tweetsas of June 19 Other agencies come to us for help!
7. 7 MediaWhiz = industry innovators In the 140 Character World, Relevant Emotion is the Game ChangerBy Tara Meehan, Creative Team May 11, 2011 If It Makes You Happy…Go DigitalBy Jonathan Shapiro, CEO, MediaWhiz May 5, 2011 How To Use 3 Competitive Intelligence PPC ToolsBy Adam Scott Riff, GM, Search April 26, 2011 PMA Member Profile: 5Qs with Daryl ColwellBy Daryl Colwell, VP, Monetizeit, MediaWhiz Affiliate Network March 31, 2011 Display Ad Results Driven by DataBy Jake Gardner, Director of Display Ad Operations February 28, 2011
34. Data Acquisition marketing 15 User completes registration form User then opts-in to receive an additional offer/information User signs up for an offer 1 2 3
35. Fslp (Full Service Lead Program) marketing 16 Display Social 1 Deliver contracted volume of free leads to doctors 2 Email Provide doctors an option to purchase incremental leads (via Mentor’s Mgmt. System)
39. 20 Reputation Management – repaired reputation and Drove higher conversion overview Targeted content development Brand asset creation and activity Link Building to high potential listings Social content seeding and distribution De-optimization of negative listings results approach Negative Listings Removed, Brand Assets Built 100% removal of negative listings and brand messaging control on TOP 10 with all client brand assets managed by MediaWhiz
40. 21 affiliate Marketing –1MM+ new accounts, 30% efficiency gain overview Identified target segments Selected appropriate existing & new publishers Optimized creative and landing pages Enabled real-time approvals Ongoing optimization of creative and media Generated 1MM+ new accounts Reduced acquisition costs by 30% Program success led to significant sales for other products approach Results:
41. 22 Email marketing – cost per enrollment <$850 overview Advanced targeting; profile, behavioral, situational & DMA Multivariate testing: subject, creative & landing pages Achieved <$850 cost/enrollment, 35% better than target Generated 1,500 applicants per month Increased conversion rate significantly to 7.4% from 1.3% Brand equity protected approach Results:
47. Don’t just pay for performance. Improve performance. 25 Thank you! There are also the following DEEP DIVE presentations available. Please let us know if you have a specific interest area and we will be happy to review with you and your team.
48. Don’t just pay for performance. Improve performance. 26 Please call or email us at the number below with questions and we look forward to taking the next step in working with your organization! Kindest regards, Ian Greenen Link In With Me By Clicking Here >> http://www.linkedin.com/in/iangreenen
