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Grow your online giving with Alvarum

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Transcript

  • 1. How to grow online giving for yourcharity
    *For charities that are not yet Alvarum customers
  • 2. About Alvarum
    Growing online giving
    Alvarum solution
    Focus on Heroes Race
    Alvarum conditions
    Advanced products
  • 3. 3
    About Alvarum
    Started in 2008
    300 charity partners in France, the Netherlands, Belgium and Germany
    • Received in 2008 and 2010 the Innovation Price by the French Association for Fundraising
  • 4
    Alvarumsolves the fundraisingproblem for charities
    €20K average amount raised per charity on first year
    No entry cost
    • No need for big staff, open to all charities
  • About Alvarum
    Growing online giving
    Alvarum solution
    Focus on Heroes Race
    Alvarum conditions
    Advanced products
  • 4. 6
    Raisefunds online throughyourcommunity
    You getyourfundraising portal
    Alvarum coaches you and tells you how to engage your supporters
    Your supporters startcreating online fundraising pages for yourorganization
  • 5. 7
    Key figures
    • Average time to create a fundraising page. 3 min.
    • 6. Averageresponse rate of donation requests: 25%
    • 7. Averagefundraisingamount per person €500
  • 8
    Example 1: fundraiserS
    Marianne, 55 yearsold, notsporty
    Participates in the Heroes Race to support her favoritecharity
    Raised € 950
  • 8. 9
    Example2: first year on Heroes Race
    Charityparticipates in the Heroes Race for the first time
    Recruited 35 peoplelike Marianne
    Fundraisersattracted 800 donors
    Raisedtogether € 22.000 for the charity
  • 9. 10
    EXAMPLE 3: Defi Mékong Challenge
    One project to build a school in Laos
    20K Paris Race
    Fundraising goal per person €100
    260 participants and €41 000 collected
  • 10. 11
    EXAMPLE 4: Personaleventfundraising
    Blandine et Virginie want to celebratetheir 50th birthdaytogether,
    Ask for donations for cancer researchinstead of a gift
    Raised € 10.735 with 63 donors 
  • 11. About Alvarum
    Growing online giving
    Alvarum solution
    Focus on Heroes Race
    Alvarum conditions
    Advanced products
  • 12. 13
    Alvarumoffer for charities
    AlvarumFundraising Platform
    Alvarum Coaching
    Alvarum Challenges, such as the Heroes Race
  • 13. 14
    STEP 1: You Register and getyouRfundraising portal
    Send registration form and required documentation per email to Alvarum
    Receivereceptionconfirmation
    Yourfundraising portal isavailable the nextWednesday
  • 14. 15
    STEP 2: You getAlvarum coaching
    Coaching by email providingreminders and advice
    Free content in the knowledge center: weekly case studies, interviews and tips
    Best practices sharing (Alvarumevents, online groups etc.)
  • 15. 16
    STEP 3: You engage yourcommunity
    Dedicate a permanent section on yourwebsite to challenges
    Participate in twoAlvarum challenges per year, includingHeroes Race
    Communicateregularly by having permanent sections in all your media (newsletters etc.)
  • 16. 17
    STEP 4: Fundraisersrecruitdonors
    Supporter creates fundraising page
    and receiveAlvarumcoaching
    Asksfriends and familyfordonationsthroughpersonalizedemails and socialnetworks
    Donations are made directlyon the page and donors leave a comment
  • 17. 18
    STEP 5: You collect money and data
    Donations are made online and transaction receiptissend to eachdonor
    Collectedamountistransferreddirectly to yourcharity the followingmonth
    You candownloadfundraiser and donor data from the backoffice
  • 18. About Alvarum
    Growing online giving
    Alvarum solution
    Focus on Heroes Race
    Alvarum conditions
    Advanced products
  • 19. 20
    Heroes Race
    • First international fundraising challenge series (Paris, Amsterdam, Brussels, Berlin)
    • 20. Promoted in different new channels, newspapers and hundreds of online pages
    • 21. Appeal to a new target group and recruit new donors
  • 21
    Heroes Race
    • 120 charitiesinvolved
    • 22. 2000 fundraisers
    • 23. 25.000 online donors
    • 24. >€1M raised online
  • About Alvarum
    Growing online giving
    Alvarum solution
    Focus on Heroes Race
    Alvarum conditions
    Advanced products
  • 25. 23
    Alvarum conditions
    Alvarum Platform: €240 /year (free try for new charities) + 5% fee over transactions
    Alvarum Coaching: free
    Fundraising Challenges: per participant fee
  • 26. About Alvarum
    Growing online giving
    Alvarum solution
    Focus on Heroes Race
    Alvarum conditions
    Advanced products
  • 27. 25
    Advanced products
    Fundraisingtools: turnkey white label eventwebsitewith custom domainname
    Concept consulting: launchingownfundraisingeventswithAlvarum coaching
    Promotion kit, recruitment plan, communityfundraisingdevelopment