1. Matrix Organisations
One Day Workshop
19 June 2012, 09.30 – 16.30
Ashridge Business School, Berkhamsted, Herts HP4 1NS
With Andrew Campbell and Kevan Hall
One-Day Workshop
Why do we have matrix management
and how can we make it work?
Most organisations have some elements of a matrix. Global companies have
geographic and product overlaps. Companies with branded products have conflicts
between brand managers and market sector or channel managers. Sales forces have
tensions between key account managers and regional sales people. Functions, like HR
and Finance, have matrix structures where ‘business partners’ report to businesses
and to the central function. Even organisations structured into simple business units
have central functions that impose policies and services on the decentralised units.
Matrix management is common place.
This one-day workshop will explore different forms of matrix structure, why they exist
and how managers within these structures can be effective.
More details at www.ashridge.org.uk/matrixorganisations
Andrew Campbell is Director of Ashridge Strategic Management Centre, programme director of Advanced
Organisation Design and author of “Designing Effective Organisations” and numerous articles and books on
organisation and strategy.
Kevan Hall is CEO of Global Integration, a consulting and training organization that specializes in matrix
management, virtual teams and global working. Kevan runs his own global business with hubs in UK, USA and
Hong Kong and works with major multinationals world-wide. He is the author of Speed Lead® – faster, simpler
ways to manage people, projects and teams in complex companies.
£250 - Limited enrollment - Sign up now!
Contact Melinda Pooley (0)207 404 0032 or Melinda.Pooley@ashridge.org.uk