Social Media 101 tv (no video)

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A social media presentation at a high level to encourage discussion on how a TV station can use social media

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  • The pulse
  • Talk about basic communication. Legal, Education, Emergency, Opinion, Election, Protest, PR, Prank
  • Social Media 101 tv (no video)

    1. 1. 1<br />SOCIAL MEDIA<br />
    2. 2. GLEN MORE – COSSETTE MEDIA INTERACTIVE MEDIA STRATEGIST<br />
    3. 3. AGENDA<br />Revolution (video) <br />Definition<br />Facebook<br />Twitter<br />YouTube<br />Opportunities<br />Questions<br />3<br />
    4. 4. VIDEO: http://www.youtube.com/watch?v=sIFYPQjYhv8<br />4<br />4<br />
    5. 5. SOCIAL MEDIA SITES<br />5<br />5<br />
    6. 6. TACTICS VS. STRATEGY<br />“Unless one figures out what one wants to say and to whom, then one might as well be standing on the street corner talking to no one.”<br />- Matt Hames<br />
    7. 7. FACEBOOK<br />7<br />
    8. 8. The largest Social Network with 200 million active users<br />There are 19,043,000 Unique Visitors in Canada<br /> 920,000 active Facebook users in Atlantic Canada<br />Demographics shifting to match population<br />92% online reach in Atlantic Canada<br />8<br />
    9. 9. DEVELOP RELATIONSHIPS WITH AUDIENCE<br />When stories are published to the Public Profile wall...<br />They also appear in fans’ home page Stream<br />Public Profile<br />User home page<br />
    10. 10. FAN PAGES<br />10<br />
    11. 11. FAN PAGES<br />
    12. 12. TWITTER<br />12<br />
    13. 13. <ul><li>Fastest growing Social Networking Site</li></ul>13<br />1479%<br />August 2008 – August 2009<br />Over 100M Twitter Accounts<br />
    14. 14. 140 Characters<br />
    15. 15. Humanize your brand<br />Customer Care<br />Engagement<br />Keeping Others Informed<br />Crowdsourcing<br />TWITTER USES<br />I am a stupid bird<br />
    16. 16. YOUTUBE<br />16<br />
    17. 17. <ul><li>5th Largest online brand in the US
    18. 18. 41% Of all online video
    19. 19. 2 Billion views a day
    20. 20. More video than all </li></ul>major networks in the<br />History of TV<br />HOW BIG IS YOUTUBE?<br />
    21. 21. CHANNELS <br />Collection of videos<br />Update users of new videos<br />Promote your channel<br />18<br />
    22. 22. BLOGS AND FORUMS<br />19<br />
    23. 23. BLOG (short for ? )<br /><ul><li>WEB LOG: A person or company that provides commentary or news on a particular subject through text, images, video and links to other blogs & websites
    24. 24. Readers leave comments, creating dialogue
    25. 25. “User-generated content”
    26. 26. Barrier to entry is low</li></li></ul><li>TYPES OF BLOGS<br /><ul><li>Personalan ongoing diary or commentary by an individual</li></li></ul><li>TYPES OF BLOGS<br /><ul><li>Corporate/Organizational
    27. 27. used internally to enhance the communication and culture in a corporation
    28. 28. externally for marketing, branding or public relations purposes
    29. 29. As a business, using advertising</li></li></ul><li>WHY BLOG?<br /><ul><li>Allows a company to be connected with audience
    30. 30. Share information
    31. 31. Get feedback
    32. 32. Keep it real
    33. 33. Establishes company as an expert in field
    34. 34. Connects with other social media tools</li></li></ul><li>WHY CARE ABOUT OTHER BLOGGERS?<br /><ul><li>Internet users (consumers) trust bloggers they follow
    35. 35. Keep up on trends in the market
    36. 36. Blogs affect SEO
    37. 37. Targeted advertising</li></li></ul><li>OPPORTUNITIES<br />25<br />
    38. 38. <ul><li>Employees
    39. 39. Talk about what you like and are good at
    40. 40. Choose the medium that suits you
    41. 41. Be proud of your company, industry, job
    42. 42. Be an individual
    43. 43. Classically TV anchors live social media. Think old school</li></ul>THOUGHTS ON<br />
    44. 44. THOUGHTS ON<br /><ul><li>Corporately
    45. 45. Choose your medium
    46. 46. Support viewers, all interactions do not need a business goal
    47. 47. React to feedback, but limit editorializing, legal is a concern
    48. 48. Make a commitment to monitor and react</li></li></ul><li>QUESTIONS? <br />28<br />

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