Content Marketing’s basic premise is to “provide valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way, throughout the complete relationship and buying cycle.

1. YOU SHOULD
INVEST IN
CONTENT MARKETING

2. BE RELEVANT TO YOUR TOTAL AUDIENCE
On any given moment, just 7 per cent of your target audience is
ready to buy.
This means that 93 per cent of your target audience is still
evaluating products in the category, but not yet ready to buy now.
If you deliver relevant content to this group, you help them make a
better informed decision and you are top of mind. Once they are
ready to buy, they will likely come back to you.
Deploy content marketing to address both segments of the
groups (the buyers and non-buyers) by being useful, informational
and become on top of mind.
Reference: Chet Holmes, Dan Kennedy

3. BE A TRUSTED ADVISOR
Harvard Business Review:
It's common wisdom that you're more likely to make a sale
if you build rapport with a customer. Instead of focusing on
the transaction, emphasize the connection by doing these
three things:
• Be generous. Go into each meeting with a list of five
ways to make the prospect successful. Don't worry
about what you'll get in return. Instead think of it as
good sales karma for which you may be rewarded.
• Become a trusted advisor. Stay focused on your
customer's success, not your quota. Give the best
advice you can give, only recommending your product
when it's a great fit for their situation. In a world where information is in abudance,
• Believe in the ask. If it's generous, with a low barrier to customers search for providers who guide
entry and huge opportunities for return, then you're them.
much more likely to forge a trusting relationship. This is supported by
content marketing
Taken from: Three Tips to Turn a Relationship Into a Sale: From Solution to Insight Selling

4. PURPOSE!
“The goal is not to do business with everybody
who needs what you have.
The goal is to do business with people
who believe what you believe”
– Simon Sinek
Content marketing materializes effectively
the believe of an organisation, the Why, the Purpose.
Provide valuable information or entertainment to positively influence a (potential) customer
that reflects the Purpose and they can identify with.

5. Do you want to be effectively and passionately
helped with content marketing?
We offer uniquely combined competences and experiences in
content marketing, digital ánd business in general
so you can deliver ongoing consistent valuable content to your
audience that ultimately
will convert in business and loyalty and
increased business performance!
Contact me via
email
or
+31 6 41 36 26 12

6. MY LOVE FOR CONTENT MARKETING
I have a background in music publishing, from 1997-2009, I released
albums, organized festivals and European tours, had a worldwide
distribution network and we started very early with e-commerce.
15 years later, having this publishing background definitely helps with
today’s content marketing focus, because it trained us one and a half
decade in thinking and acting like a publisher.
As a student I did not have money to invest in bannering and so on, so I
was ‘forced’ to look into (as we now call it) content marketing and
platforms such as PHPbb forums, you still remember them?
I never regretted this route, it became very successful for me and I did
not spend a single euro on paid marketing techniques until 2009.

7. CONTENT MARKETING EXPERIENCE
15 years of experience:
• B2C and B2B
• SMEs and corporates
• Marketing, PR, Sales, Research function
• Brand awareness, lead nurturing, acquisition, retention,
traffic, personal branding goals
• Music, Entertainment, Technology, Professional services,
Internet, Consumer Goods, Leisure etc.