Intelligence Group was proudly speaker at the AMS Sourcing Innovation Summit. On one of the best spots in London, almost 100 HR- and recruitment managers were guest of the Alexander Mann Solutions (AMS) first annual Sourcing Innovation Summit in London. “How to recruit the best talent in the world”, was the presentation given by Intelligence Group. Questions answered were: • How to reach international workers? • Global importance of social media in recruitment • Who are the most willing to move internationally? • What are the most important reasons for jobseekers to move internationally? • Case: Recruiting IT workers for Brazil • Global Mobility Drivers • Using global intelligence for city marketing and employer branding • Top-10 employers of the World

2. Looking for recruitment intelligence?

3. Looking for more recruitment intelligence?

4. Which people do you think
are the most willing to move
internationally?

5. Higher international mobility

6. Duration differs across continents

7. What are the most important
reasons for jobseekers to
move internationally?

8. Diversified reasons to migrate

9. Work to people
• An international recruitment strategy
• Concerns moving businesses to another country
• Concerns attracting local workers
Highly effective strategy in 4 situations:
• To strengthen your international profile
• To expand international activities
• To be closer to your target groups
• Less expensive staff in another country

10. How to attract local workers?
• Great opportunity to position own company on foreign markets!

11. People to work
• An international recruitment strategy
• Concerns attracting foreign workers to come to you
• International mobility and duration of stay are important
Highly effective strategy in 4 situations:
• To fill in international positions in home country
• To realise growth potential
• Labour supply is insufficient
• International workers are less demanding

12. How to attract international workers?
• Reasons to move abroad are mainly career driven
• International jobseekers also want to extend their scope
• Starting point for Employer Branding

13. How to reach international workers?
• High popularity of online job sources!
• Corporate website very important  Recruitment Brand Experience

14. The importance of Social Media

15. Case: Recruiting IT workers for Brazil

16. Where can I find them?

17. Global Mobility Drivers: what moves them?

18. EVP’s: how can I attract them for my own
company?
• Consider the region your company is located in
• Can you meet the requirements of your target group?

19. Media & sources: how can I reach them?
• Focus on online job sources! But…don’t forget the high touch!
• How can you better profile your company on Social Media?
• Referral recruitment important  start using own network intensively!

20. Using global intelligence
for city marketing and
employer branding

21. • The highest global potential
for London can be found in:
- India (32%)
- China (19%)
- USA (9%)
• In India London is 1,5 times more
popular than the global average!
• In South Africa and Brazil, London
is at least 2 times more attractive

22. Global City Drivers - Global CVD’s
• The global CVD is
‘Starting an
international career’
• It is both important
and unique
• It drives potentials
1,3 times more than
the average global
worker

23. A GLOBAL
BRAND
WITH IMPACT

24. Ranking Global Attractiveness
To measure Global Employer Brand Attractiveness,
the following question is asked to the global
workforce:
Which companies would you like to work for
abroad?
• Globally 2.3 million people would like to work
for Facebook
• Global ranking of Facebook is 43
• in Europe 32
• in North-America 24
• in Asia 42
• in Africa 65

25. Global Potential
• The highest potential
for Facebook can be found
in India. People who live in
India, Australia, Malaysia or
Russia are twice as enthusiastic about
Facebook as the global workforce.
• Notable is that Facebook has
no workforce potential in China,
the biggest workforce in the world.

26. Global Mobility Drivers - Global EVP’s
• As global EVP there is a
great opportunity for:
‘Making change in the world’
• This pull factor drives
Facebook potentials three times
more than the average
global worker.

27. Who thinks its company is a
top-50 employer globally?

28. Top-50 employers of the world

29. Who think its company is a
top-10 employer globally?

30. Top-10 employers of the world

31. Top-10 employers of the world

32. Would you like to learn more about
how to attract the best talent
in the world?

33. Please read our publications
2006: 128 page International 2009: White Paper + case 2011: White Paper + case
Recruitment Manual study study

34. Our Global Talent Barometer
• Easy-to-use tool for global recruitment solutions: visit
www.globaltalentbarometer.com
• 5 filters to define your target group:
- Country
- Occupational area
- Educational level
- Work experience
- Industry
• A graph will show you where you can find your talent!

36. In-depth information or feedback?
We can provide information about:
• Global recruiting
• Global city marketing
• Global country marketing More information about the data, look at:
• Global employer branding (EVP) http://www.intelligence-
group.nl/files/51113/GlobalRecruitmentIntellig
• Global recruitment intelligence
ence.pdf
Conny Roobol, MSc.
E: conny@intelligence-group.nl
www.linkedin.com/pub/conny-roobol/25/8a3/b33

37. Who we are – Intelligence group
• Strategic research and advice
agency
• Fully specialized in labour
market communication and
recruitment
• Co-initiator of largest
international labour market
research: GTMS

38. Our partner – The Network
• An alliance of 49 job boards
• Active across 125 countries
• Network of global experts, local specialists

39. The GTMS – Wave III

40. http://www.globaltalentbarometer.com/about.php