Effectiveness of Data Analytics and Big Data in United States Presidential Elections, Polls, Voting and Campaigns. U.S. presidential elections are the most talked about topic now a days. Who will win race? Donald Trump or Hillary Clinton ? This presentation gives an insight on how people can utilize the data analytics approaches to achieve specific goals and get insight to the target users.

1. BIG DATA AND DATA ANALYTICS
AN EXPERT APPROACH TO UNITED
STATES PRESIDENTIAL ELECTION
CAMPAIGNS
Canopus InfoSystems Pvt. Ltd.

2. WHAT IS DATA ANALYTICS?
• A process of collecting, examining, analyzing and organizing large
data sets containing a variety of data types.
• Big Data, to uncover hidden patterns
• Finding correlations in highly disjointed data
• Capture personalized user behaviors
• Identify market and public trends
• Identify Customer preferences, orientation and interests
• Other useful business, social, atmospheric, geographical
information.
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3. DATA FORMAT OR SIZE MATTERS?
• Very large data, from terabytes to zettabytes
• Diverse sets that includes many different types of data including
structured and non-structured data.
• Streamed or batch data, highly disjointed data.
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4. BIGDATA ANALYTICS DID IT FOR
OBAMA IN 2012 !
• Obama campaign successfully employed big data
analytics at greater level in 2012
• This helped winning him 2012 presidential election by
influencing people and get them to vote.
• His campaign was majorly relied on technology.
• Bigdata analytics helped them in campaigning, fund
raising.
• Their technology team captured a large amount of
online data, user registration data, user’s online habits
and used that data in identification of favourable
voters.
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5. MICRO-TARGETING THE VOTERS
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6. PLAN SOCIAL MEDIA CAMPAIGNS
• Social media plays a prominent role in election.
• Social media presence of electoral candidate impacts a lot
of users.
• The way candidates interact with their followers matters a
lot.
• People are most likely go for voting if their friends are doing
the same.
• What people likes, what blogs they visits, how they are
responding to political questions and comments ?
• Data mining from social media
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7. PLAN CAMPAIGNING WITH BIG DATA
ANALYTICS
• Campaigns mostly cares about three types of people:
Donors, Voters and Volunteers
• Analytics provide you insights, how often someone votes,
how often they support campaigns and cause.
• Whether they’ve volunteered before ?
• Volunteers gathers information related to voters such as,
the issues they care about?
• Analytics engineers gather all such type of data and run
data models against their entire database and identify the
voters for likelihood that they will vote for their campaign
and then target them and build relationship.
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8. HILLARY CLINTON OR DONALD
TRUMP?
• Following the Obama’s campaigns, democrats have a large amount of
information about voters from their previous big data analytics models.
• Hilary has inherited the database Mr. Obama’s analytics team built during his
campaigns.
• Republicans are way behind in terms of the voters database than Democrats
(Their 2012 campaign built a fully merged database).
• Obama’s team built a database connecting personal information from
traditional sources, such as user’s online behaviour, marketing data, voter’s
social media posts, reports from field surveys, exit polls plus commercial
consumer data of the sort that online retailers and credit agencies use.
• That allowed targeting of the most persuadable voters.
• On the other hand Mr. Trump uses social media brilliantly but democrats have
the edge on using the smarter use of data.
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9. HOW CANOPUS CAN HELP?
• We help organize and interpret your customer, voter
and volunteer data.
• Help you find new opportunity to involve your voters,
customers and organizing data driven campaigns.
• Our engineering team works to develop the robust
algorithms, analytics and systems that captures large
amount of data and design the data models that gives
you right insight to your data.
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10. GET MOST
VALUABLE
INFORMATION
OUT OF YOUR
RAW DATA,
WITH
CANOPUS
DATA INSIGHT
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Email Us:
sales@canopusinfosystems.com