Cognitive Politics - Predicting 2016 US Election Outcome

236 views

Published on

Cognitive Politics applies cognitive analytics to predict Brand attractiveness and brand choice to predict the election outcome. The method leverages qualitative techniques to predict brand success for commercial brands based on how they appeal to people’s minds and hearts.

Published in: Data & Analytics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
236
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Cognitive Politics - Predicting 2016 US Election Outcome

  1. 1. Cognitive Politics Cognitive Politics applies cognitive analytics to predict brand attractiveness and brand choice to predict the election outcome from peoples’ comments on the Facebook pages of Hillary Clinton and Donald Trump. The method leverages qualitative techniques used to predict brand success for commercial brands based on how they appeal to people’s minds and hearts. The candidates are considered in the notion of a brand. The Power of a Brand lies in what resides in the minds and hearts of the people
  2. 2. Brand Attractiveness Quotient Brand Attractiveness Dimensions • Intuitive • The brand is quickly recognized / recalled. • Emotional • The brand is found to be good (People make value judgements and are committed) • Rational • The brand is found to be intriguing (Interesting, Fascinating, Distinctive) • Sensation • The brand is well-known, familiar and easily identified (awareness)
  3. 3. Trump Vs Hillary Trump’s Attractiveness Quotient is higher led by sensation and emotional dimensions. Donald Trump Hillary Clinton
  4. 4. Brand Choice? Brand Choice Dimensions • Exciting: The brand is active, cool and adventurous. • Trusted: The brand is trust-worthy and reliable. • Sociable: The brand is friendly, Creative and socially confident. • Genuine: The brand is straight-forward, caring, sincere.
  5. 5. Brand Choice Both Hillary and Trump are strongly positioned. Trump is slightly ahead in the curves! Hillary Trump
  6. 6. Our Facebook Sentiment Analysis
  7. 7. Insight? • Donald Trump’s brand attractiveness is interesting especially the stronger emotional attractiveness. (emotion that stirs the heart ..) A word of caution: people’s perceptions and the related impact far from the election is unlikely to be reflective of the final situation. A lot can change between now and election day.
  8. 8. Cognitive Analytics- How? Thousands of Facebook page people comments Advanced NLP Cognitive Analytics Human-centric predictive brand models TEXTIENT ANALYTICS PLATFORM Facebook pages from which people’s comments are acquired for analytics https://www.facebook.com/hillaryclinton/ https://www.facebook.com/DonaldTrump/ Underlies the natural language comprehension process and involves decoding of cognitive and emotional information. Date of Analysis : 07’Oct’16 , 1 month range sample
  9. 9. THANK YOU TURNING HUMAN INTELIGENCE IN TO BUSINESS VALUE http://www.textient.com Twitter: @_textient Photo credits Wikimedia Commons Commons.Wikimedia.org
  10. 10. Disclaimer • The views mentioned here are our own • Data if used for this article have been sourced from available information in the public domain and has not been authenticated by any statutory authority. • Although every reasonable effort is made to present current or appropriate information, there are no guarantees of any kind. Data accuracy cannot be guaranteed. All analysis included herein are based on data from public sources, but no representation or warranty, expressed or implied, is made as to their accuracy, completeness, timeliness, or correctness. We are not liable for any errors or inaccuracies, regardless of cause to you (readers, users).

×