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Bringingthe consumerprotectionacttolife
- 1. DIRECT MARKETING ASSOCIATION OF SOUTH AFRICA LIVING THE CONSUMER PROTECTION ACT
- 2. ‘DON’T COUNT THE PEOPLE YOU REACH, REACH THE PEOPLE WHO COUNT’ - Reimer Thedens 4/6/2011
- 3. 4/6/2011
- 4. The Importance of DM in our Market • Each individual employed in DM Advertising creates increased demand for more than five other employees in production…*
- 5. DM-Driven Demand Adds 8.3% to US GDP $1.2 trillion US GDP =14.1 trillion
- 6. More media = greater sophistication- more laws to deal with Print TV Unaddressed mail Radio E-mail E-Commerce E-mail Mobile Telephone Specialized print Word of mouth Sponsorship 6 Sales promotion
- 7. Consumer Protection Act 68of 2008 4/6/2011
- 8. 9 CONSUMER RIGHTS AS PER CPA • Right to Equality in the Consumer Market and Protection Against Discriminatory Marketing Practices • Right to Privacy • Right to Choose • Right to Disclosure of info • Right to Fair and Responsible Marketing • Right to Fair and Honest Dealings • Right to Fair, Just and Reasonable Terms and Conditiions • Right to Fair Value, Good Quality and Safety • Right to Accountability 4/6/2011
- 9. SECTION 11 RIGHT TO STOP UNWANTED MARKETING MESSAGES 4/6/2011 - RIGHT TO PRIVACY
- 10. SECTION 12 TIME TO CONTACT THE CONSUMERS- RIGHT TO PRIVACY
- 11. SECTION 14 EXPIRY AND RENEWAL OF FIXED TERM AGREEMENTS- RIGHT TO FAIR TERMS 4/6/2011
- 12. SECTION 16 COOLING OFF PERIOD – 5 WORKING DAYS- RIGHT TO CHOOSE 4/6/2011
- 13. SECTION 22 PLAIN AND UNDERSTANDABLE LANGUAGE- RIGHT TO EQUALITY 4/6/2011
- 14. SECTION 23 DISCLOSURE OF PRICE AND SERVICES- RIGHT TO INFORMATION 4/6/2011
- 15. Section 25 DISCLOSURE OF RECONDITIONED AND GRAY GOODS- RIGHT TO INFORMATION 4/6/2011
- 16. SECTION 27 DISCLOSURE OF INTERMEDIARIES- RIGHT TO INFORMATION 4/6/2011
- 17. SECTION 29 GENERAL STANDARDS OF MARKETING- RIGHT TO FAIR MARKETING PRACTICES 4/6/2011
- 18. Honest? Win a Nissan 1400 4/6/2011
- 19. SECTION 30 BAIT MARKETING- GOODS ADVERTISED MUST BE AVAILABLE- RIGHT TO FAIR MARKETING PRACTICES 4/6/2011
- 20. SECTION 31 NEGATIVE OPTION MARKETING- RIGHT TO FAIR MARKETING PRACTICES 4/6/2011
- 21. SECTION 32- Direct marketing of Goods right to rescind DELIVERING GOODS WITHOUT PAYMENT- RIGHT TO FAIR AND HONEST DEALINGS 4/6/2011
- 22. SECTION 33 CATALOGUE MARKETING- RIGHT TO FAIR MARKETING PRACTICES 4/6/2011
- 23. SECTION 34 TRADE COUPONS AND PROMOTIONS VOUCHERS- RIGHT TO FAIR VALUE AND RIGHT TO ACCOUNTABILITY BY SUPPLIERS 4/6/2011
- 24. SECTION 35 LOYALTY PROGRAMMES- INTENTION TO HONOUR PROMOTIONS- RIGHT TO FAIR MARKETING 4/6/2011
- 25. Sponsorship SECTION 36 PROMOTIONAL COMPETITIONS- RIGHT TO FAIR MARKETING PRACTICES 4/6/2011
- 26. SECTION 38 REFERRAL SELLING/MARKETING- RIGHT TO FAIR MARKETING PRACTICES 4/6/2011
- 27. SECTION 40 UNCONSCIONABLE CONDUCT- RIGHT TO FAIR AND HONEST DEALINGS 4/6/2011
- 28. SECTION 54 CONSUMERS RIGHT TO DEMAND QUALITY PRODUCTS AND SERVICE- RIGHT TO VALUE , QUALITY AND SAFE GOODS 4/6/2011
- 29. SECTION 56 GUARANTEES AND WARRANTEES- RIGHT TO VALUE , QUALITY AND SAFE GOODS 4/6/2011
- 30. SECTION 61 LIABILITY FOR DAMAGE CAUSED BY GOODS- RIGHT TO VALUE , QUALITY AND SAFE GOODS 4/6/2011