Fair trade principles include paying fair prices and providing credit to farmers, fair labor conditions, direct trade, democratic organizations, community development and environmental sustainability. Three-fourths of consumers consider social and environmental factors when shopping and over 75% of those familiar with fair trade trust the certification label. The US fair trade market includes coffee, bananas, tea, cocoa, sugar and other products. Fair trade has benefited over 5 million producers and families since 1998, generating $200 million in additional income and $14 million for community development in 2009.
Understanding that businesses operate within an external environment.pptx
U.S. Fair Trade At A Glance
1. U.S. Fair Trade at a Glance
Highlights of Imports & Impact of Fair Trade
2. About Fair Trade
Fair Trade Principles
Fair price and credit
Fair labor conditions
Direct trade
Democratic and transparent
organizations
Community development
Environmental sustainability
3. Empowering Consumers to Giveback
~ Every Purchase Matters ~
More than three-fourths or 76% of consumers consider environmental and social aspects
when purchasing decisions (Hartman Group, 2009)
Consumers familiar with Fair Trade label: 29% (50% among Ethical Consumers)
Percentage of above consumers who trust the Fair Trade Certified label: 87%
5. Fair Trade Market Overview
Starbucks
Cadbury
Ben & Jerry’s
Green & Black’s
Ben & Jerry’s
Alter Eco
6. Imports of Fair Trade Certified Products into the US in Pounds, 1998 – 2009
Annual growth Fair Trade sales 2008-2009: 7%
U.S. Fair Trade at a Glance
Source: Fair Trade USA 2009 Almanac
7. Estimated Additional Income to Farmers & Producer Organizations, 1998 – 2009
U.S. Fair Trade at a Glance
Source: Fair Trade USA 2009 Almanac
8. Impact at a Glance
U.S. Fair Trade Sales Impact:
Fair Trade farmer and worker organizations
(end 2009): 865
Individual farmers and workers: more than 1.2
million
Beneficiaries (producers + family members):
more than 5 million
Estimated Fair Trade premium paid for
community development in 2009: $14 million
Estimated Fair Trade retail sales 2009:
$1.2 billion
Additional Income generated for farmers and
workers since U.S. Fair Trade began (11 years):
~ $200 million
9. About Fair Trade
Fair Trade USA
Fair Trade USA (formerly named TransFair USA)
is the leading independent, third-party certifier
of Fair Trade products in the United States. Fair
Trade USA audits and certifies transactions
between U.S. companies that offer Fair Trade
Certified products and their international
suppliers to guarantee compliance with Fair
Trade principles.
Every Purchase Matters
The Fair Trade Certified™ label offers
consumers a simple way to know that their
products were produced in a socially-
responsible manner. The third-party verification
guarantees that strict social, economic and
environmental standards have been met.
Editor's Notes
Fair Trade offers a powerful way to reduce poverty through everyday shopping. The Fair Trade Certified™ label ensures consumers that the product purchased contains ingredients that have been sourced using strict Fair Trade—social, economic and environmental—standards.
1 First year data for each product category may not be twelve months, depending on launch date. See product section for further details.
2 In 2009, Fair Trade USA began certifying small volumes of sports balls, olive oil, quinoa, brazil nuts, and shea butter. See New Products section for additional volume details.
3 2004-2009 figures represent an estimate of the volume of cocoa beans necessary to produce the Fair Trade Certified cocoa that was imported by U.S. licensees. 2002-2003 volumes represent the total volumes of finished cocoa products imported.
4 2009 rice figure includes an additional 890,601 pounds of rice that were not accounted for in 2008 volumes.
5 Variety of produce certified. See product section for further details.
6 2006-2008 figures represent vanilla only. 2009 figure includes both vanilla and spices.
7 Unit measure for flowers is stems.
8 Unit measure for wine is 750 ml bottles, was previously reported in liters.
Source: Fair Trade USA
1 Additional Income calculation methodology varies by product. For products excluding coffee and cocoa, Additional Income is the value of the premium paid. In the cases of coffee and cocoa, Additional Income takes into account the price paid above the market or farm gate rate, in addition to the premium.
2 2001 tea figure includes income generated from tea certified in the second half of 2000.
3 2009 rice figure includes an additional $16,350 in producer premium not accounted for in 2008 figures.
4 2004-2005 produce figures only include Additional Income to banana producers.
5 2006-2008 figures represent vanilla only. 2009 figure includes vanilla and other spices.
6 New Products certified in 2009 include sports balls, olive oil, quinoa, brazil nuts, and shea butter.
Source: TransFair USA, ICE Market
