How To Use Social Media To Market Your Business
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How To Use Social Media To Market Your Business



A beginner\'s overview of social media.

A beginner\'s overview of social media.



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How To Use Social Media To Market Your Business How To Use Social Media To Market Your Business Presentation Transcript

  • Using Social Media to Market Your Business Gail Kent The Buzz Factoree, LLC
  • What is Social Media?
    • What’s the big deal, anyway?
  • Social media is a set of internet-based tools that facilitates interaction among users and the sharing of content, images, audio and videos. It is sometimes referred to as Web 2.0 or PR 2.0 .
  • It’s still all about forming one-to-one relationships – NOT mass marketing!
  • Social media marketing (SMM) is a form of internet marketing that relies on social media to achieve marketing communication goals.
    • Important!
    • Social media is a tool, not
      • a miracle.
    • Not a substitute for a strategy.
    • The tools may be free or cheap, but takes know-how, time and money to do well.
  • What can social media marketing do for your business? Done well, it ….
        • Increases Web site
        • traffic, page views and
        • ad exposure (SEO)
    • Increases conversion and
    • helps track sales
    • Enhances brand
    • awareness (“soft” vs.
    • “ hard” advertising)
    • Creates positive
    • relationship with your
    • brand and helps to manage
    • your reputation
    • Enhances business
    • development and reaches
    • more customers
    • Done poorly, it can . . .
      • waste resources
      • damage your brand
  • Where to start: Developing a social media plan
  • 1) Listen
    • Google Alerts
    • Alltop
    • Technorati
    • Yahoo Pipes
    • Trackur
  • 2) Develop your strategy
    • Set rules of engagement
    • Set goals
    • Define target
    • Choose the right tools
    • The “what if?” test
  • 3) Engage
    • Comment on blogs
    • Upload images on Flickr/YouTube
    • Build a community on Twitter, Friendfeed, Facebook, etc.
  • 4) Go Offline
    • Trade shows
    • Networking events
    • Phone calls
  • 5) Measure success
    • Pay attention to analytics
    • Ask questions – of yourself, employees and customers: What did customers learn? What did you learn about customers?
  • Are you ready for what’s next?
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