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How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
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How To Use Social Media To Market Your Business

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A beginner\'s overview of social media.

A beginner\'s overview of social media.

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  1. Using Social Media to Market Your Business Gail Kent The Buzz Factoree, LLC
  2. What is Social Media?
  3. <ul><li>What’s the big deal, anyway? </li></ul><ul><li>http://www.youtube.com/watch?v=6ILQrUrEWe8&feature=related </li></ul>
  4. Social media is a set of internet-based tools that facilitates interaction among users and the sharing of content, images, audio and videos. It is sometimes referred to as Web 2.0 or PR 2.0 .
  5. It’s still all about forming one-to-one relationships – NOT mass marketing!
  6. Social media marketing (SMM) is a form of internet marketing that relies on social media to achieve marketing communication goals.
  7. <ul><li>Important! </li></ul><ul><li>Social media is a tool, not </li></ul><ul><ul><li>a miracle. </li></ul></ul><ul><li>Not a substitute for a strategy. </li></ul><ul><li>The tools may be free or cheap, but takes know-how, time and money to do well. </li></ul>
  8. What can social media marketing do for your business? Done well, it ….
  9. <ul><ul><ul><li>Increases Web site </li></ul></ul></ul><ul><ul><ul><li>traffic, page views and </li></ul></ul></ul><ul><ul><ul><li>ad exposure (SEO) </li></ul></ul></ul>
  10. <ul><li>Increases conversion and </li></ul><ul><li>helps track sales </li></ul>
  11. <ul><li>Enhances brand </li></ul><ul><li>awareness (“soft” vs. </li></ul><ul><li>“ hard” advertising) </li></ul>
  12. <ul><li>Creates positive </li></ul><ul><li>relationship with your </li></ul><ul><li>brand and helps to manage </li></ul><ul><li>your reputation </li></ul>
  13. <ul><li>Enhances business </li></ul><ul><li>development and reaches </li></ul><ul><li>more customers </li></ul>
  14. <ul><li>Done poorly, it can . . . </li></ul><ul><ul><li>waste resources </li></ul></ul><ul><ul><li>damage your brand </li></ul></ul>
  15. Where to start: Developing a social media plan
  16. 1) Listen <ul><li>Google Alerts </li></ul><ul><li>Alltop </li></ul><ul><li>Technorati </li></ul><ul><li>Yahoo Pipes </li></ul><ul><li>Trackur </li></ul>
  17. 2) Develop your strategy <ul><li>Set rules of engagement </li></ul><ul><li>Set goals </li></ul><ul><li>Define target </li></ul><ul><li>Choose the right tools </li></ul><ul><li>The “what if?” test </li></ul>
  18. 3) Engage <ul><li>Comment on blogs </li></ul><ul><li>Upload images on Flickr/YouTube </li></ul><ul><li>Build a community on Twitter, Friendfeed, Facebook, etc. </li></ul>
  19. 4) Go Offline <ul><li>Trade shows </li></ul><ul><li>Networking events </li></ul><ul><li>Phone calls </li></ul>
  20. 5) Measure success <ul><li>Pay attention to analytics </li></ul><ul><li>Ask questions – of yourself, employees and customers: What did customers learn? What did you learn about customers? </li></ul>
  21. Are you ready for what’s next? <ul><li>http:// www.youtube.com/watch?v =cL9Wu2kWwSY    </li></ul>

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