Personal branding for success

Gabriel Lubale
Phone: +254 726 934441
E-mail: gabriellubale@yahoo.com
Website: www.gabriellubale.com
Personal Branding for success

Stand out in a crowded Marketplace
Professionalism:
Presence:YourAura.
Polish: Refined, Social Graces
etc
www.gabriellubale.com Copyright © 2015

Avoid the “kawa”
Brands that
win are
brands that
stand out!

Fake it till you make it
 New position – apply for post with highest qualification and
experience.
 Dress like the big shot! Dress to impress.
 Set deadlines that are ambitious. BHAG!
 Become a CEO of your own career destiny.
 Even successful people need to evolve their brand.
 Are you authentic?You were born an original do not live to
die a photocopy! Refuse to be your own shadow! Maintain
your DNA.The pedigree!
 Deliver consistently. Promise less and deliver more. Delight
your customers.Wow!Them.

Can you resist the ping?
Having your phone before
your client is considered
rude. It means your calls are
more important than your
customer! Rem.TQM. Learn
the phone etiquette. Switch
off and keep it out of sight.
When you talk, pick it with a
smile and identify yourself.
This is Gabriel Lubale. Can I
help you?Thank you for
calling Gabriel Lubale. Speak
to me or I am on-line.

Online branding
This is the way of 21st Century. How do
you do it? Post articles, Guide people
around, Pass information.
Do not use the photos of your pet. For
example a dog, cat or other animal.
Visit a professional Photographer and
take many shots to use.

Be heard differently

Be heard differently
• What is your elevator pitch?Way of
self-introduction. Create the
impression in first 5 seconds.
• Design your verbal business card.
Speak like a diplomat. Know what can
uttered!

Be heard differently … contd
E.g. Sharpening the brains – Lecturer. Issuing Passports
to Nationals andVisas to Foreigner – Immigration
Officer. Fighting poverty and ignorance among learners
in Colleges – Lecturer and Facilitator. Improving the
Social Capital – Motivational Speaker and Image
Consultant.
Note: People respond to Humor, Greed and Fear. Create
a memorable first encounter.Avoid to say you are best
but act as the best.

Non verbal communication 101 and
body language

Non verbal communication 101 and
body language … contd
Smile.
Eye contact.
Handshake.

Facts and Tips

Facts and Tips
Power posing … contd
Harvard University Research revealed that Holding one's body in
"high-power" poses for short time periods can summon an extra
surge of power and sense of well-being when it's needed .
Stimulating the levels of two hormones impacts on our
performance by either raisingTestosterone hormone or lowering
Cortisol hormone.Testosterone hormone is linked to power and
dominance in animal and humanWorlds. Cortisol hormone is the
“stress” hormone that can impair immune functioning, cause
hypertension and memory loss. It has been observed that MBA
Students who sat carelessly in lecture halls and took much space
as possible got higher paying jobs whereas the conservatives
collected the “leftovers”.

Facts and Tips … contd
Practice Bill Clinton’s Charisma
The Secret of Bill Clinton’s Charisma, Bill Clinton is
(in)famous for the charisma he exudes. Countless stories
exist of complete strangers (and even people who despised
Clinton) leaving a first encounter with him feeling like
they’ve known him for years.You can enhance your
charisma skills by doing the following three things:
1. Practice Brief Eye ContactWith Strangers.
2. Master the Art of Personal Space.
3. Practice Being Present.

Facts and Tips … contd
• Emulate the Babies (infants).Smile.
• Exposing the neck is assign of
surrender.Avoid this. Look straight-
forward like a telescope or a soldier
marching or Guard of Honor
Parade!

Business Networking Gifts
Compliment freely.
Don’t complain.
Be positive.
Magical words of courtesy. Please,
Sorry,Thank you, Excuse me.
Eat and drink professionally. Good table
manners. How to use cutlery.

Dressing
Influence through what you wear.
Bring the game to the table with your
attire. Look better than your clients.
They want and expect to see you
successful.You deserve their money.
They will be happy and delightful if you
outshine them.Wow!Them.

Dressing … contd
 “Dress
inappropriately
they remember the
dress. Dress
impeccably and
they remember the
woman” Gabrielle
Coco Chanel.

Psychology of color
Colors speak loudly and clearly about your business. But they
give forth mixed messages.You need to know well the hidden
language of color -- and know that colors speak louder than
words.They stimulate emotions, excite, impress, entertain,
persuade.They generate negative reactions if you don't
understand them. Lasting impressions are made within 90
seconds and color accounts for 60 percent of the acceptance
or rejection. So don't select the colors you love. Instead
consider their meaning to prospects. Here is what colors
mean to people in their emotions and in a business context.

Psychology of color … contd
 Red evokes aggressiveness, passion,
strength, vitality. In business, it is
great for accents and boldness,
stimulates appetites, is associated
with debt.
 Blue evokes authority, dignity,
security, faithfulness. In business, it
implies fiscal responsibility and
security. Plus it is universally
popular.
 Yellow evokes positivity, sunshine
and cowardice. In business, it
appeals to intellectuals and is
excellent for accenting things.Too
much is unnerving.

 Green evokes tranquility, health, freshness. In business,
its deep tones convey status and wealth; its pale tones are
soothing.
 Purple evokes sophistication, spirituality, expensiveness,
royalty and mystery. In business, it's right for upscale and
artistic audiences.
 Orange evokes fun, cheeriness, warm exuberance. In
business, it's great to highlight information in graphs and
on charts.

 Black evokes
seriousness,
distinctiveness,
boldness and being
classic. In business, it
creates drama and is
often a fine
background color.
 White evokes purity,
truthfulness, being
contemporary and
refined. In business, it
enlivens dark colors
and can be refreshing
or sterile.

Parting Shot!
“It is not too melodramatic to say
that destiny hangs on your
brand”. BarbaraWaterWalters.
Can you connect the dots.
Success Principles and Personal
Branding?

Personal branding for success

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