If your website doesn't suck in sales like whirlpool, it sucks!

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A short presentation of the key elements of a website design for hotels and guest houses.
I am the Guest House Coach.

Published in: Self Improvement, Travel, Business
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If your website doesn't suck in sales like whirlpool, it sucks!

  1. 1. IF YOUR WEBSITE DOESN’T SUCK IN SALES LIKE A WHIRLPOOL, IT SUCKS!<br />The Art of Effective Landing-page Design for Guest House Owners<br />
  2. 2. FIVE WHIRLPOOL LESSONS.<br />For guest house landing pages.<br />Make a clear offer on your landing page.<br />Use a real-time reservation system.<br />Keep your prospect focused on your offer.<br />Make it quick! People are in a hurry.<br />A miss is as good as a mile.<br />And now for some pointers ...<br />Landing page: A website page designed to prompt a certain action or result.<br />
  3. 3. CAPTURE ATTENTION!<br />with a relevant & stunning picture, your best pitch.<br />Tip: Your logo is meaningless to a first-time visitor!<br />GuestHouseCoach.com<br />
  4. 4. ANSWER THE QUESTION!<br />What does your prospect want?<br />A good night’s sleep ... <br />In a Room of a certain Quality,<br />At a Price that is Appropriate,<br />At a Time of their Choosing.<br />... and then the experience!<br />Assume they are ready to buy!<br />Tip: Why assume anything else?<br />Value<br />Price<br />Availability<br />Don’t be shy!<br />GuestHouseCoach.com<br />
  5. 5. SHOW THEM THE ROOM.<br />With a little text on the side.<br />A short list of benefits. <br />Not a whole lot of waffle.<br />Only what the picture can’t convey.<br />Try describing this setting in fewer than 1,000 words!<br />GuestHouseCoach.com<br />
  6. 6. THEN SHOW THEM THE FOOD.<br />Get them hungry for more of the same.<br />... in context,<br />because it is the total experience that matters!<br />Their saliva glands will reinforce your proposition!<br />GuestHouseCoach.com<br />
  7. 7. AND OTHER BENEFITS.<br />To reinforce your offer.<br />Not so many that you irritate, bore or confuse.<br />At best you only have two minutes to tell your story. <br />GuestHouseCoach.com<br />
  8. 8. THEN PUT IT ALL TOGETHER.<br />Your irresistible, mouth-watering offer ... <br />With a clear call to action,<br />The means to respond,<br />An incentive to act.<br />Create a whirlpool effect and<br /> lead them to a decision.<br />Tip: They know why they are there, do you?<br />GuestHouseCoach.com<br />
  9. 9. CONTACT ME.<br />Shaun Lindbergh<br />Guest House Coach<br />Cape Town, South Africa<br />Cell: +27 76 342 1621<br />shaun@guesthousecoach.com<br />GuestHouseCoach.com<br />I don’t build websites but I <br />can show you what you need!<br />CLICK HERE NOW!<br />Landing page: A website page designed to prompt a certain action or result.<br />

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