If your website doesn't suck in sales like whirlpool, it sucks!
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If your website doesn't suck in sales like whirlpool, it sucks!

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A short presentation of the key elements of a website design for hotels and guest houses.

A short presentation of the key elements of a website design for hotels and guest houses.
I am the Guest House Coach.

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If your website doesn't suck in sales like whirlpool, it sucks! If your website doesn't suck in sales like whirlpool, it sucks! Presentation Transcript

  • IF YOUR WEBSITE DOESN’T SUCK IN SALES LIKE A WHIRLPOOL, IT SUCKS!
    The Art of Effective Landing-page Design for Guest House Owners
  • FIVE WHIRLPOOL LESSONS.
    For guest house landing pages.
    Make a clear offer on your landing page.
    Use a real-time reservation system.
    Keep your prospect focused on your offer.
    Make it quick! People are in a hurry.
    A miss is as good as a mile.
    And now for some pointers ...
    Landing page: A website page designed to prompt a certain action or result.
  • CAPTURE ATTENTION!
    with a relevant & stunning picture, your best pitch.
    Tip: Your logo is meaningless to a first-time visitor!
    GuestHouseCoach.com
  • ANSWER THE QUESTION!
    What does your prospect want?
    A good night’s sleep ...
    In a Room of a certain Quality,
    At a Price that is Appropriate,
    At a Time of their Choosing.
    ... and then the experience!
    Assume they are ready to buy!
    Tip: Why assume anything else?
    Value
    Price
    Availability
    Don’t be shy!
    GuestHouseCoach.com
  • SHOW THEM THE ROOM.
    With a little text on the side.
    A short list of benefits.
    Not a whole lot of waffle.
    Only what the picture can’t convey.
    Try describing this setting in fewer than 1,000 words!
    GuestHouseCoach.com
  • THEN SHOW THEM THE FOOD.
    Get them hungry for more of the same.
    ... in context,
    because it is the total experience that matters!
    Their saliva glands will reinforce your proposition!
    GuestHouseCoach.com
  • AND OTHER BENEFITS.
    To reinforce your offer.
    Not so many that you irritate, bore or confuse.
    At best you only have two minutes to tell your story.
    GuestHouseCoach.com
  • THEN PUT IT ALL TOGETHER.
    Your irresistible, mouth-watering offer ...
    With a clear call to action,
    The means to respond,
    An incentive to act.
    Create a whirlpool effect and
    lead them to a decision.
    Tip: They know why they are there, do you?
    GuestHouseCoach.com
  • CONTACT ME.
    Shaun Lindbergh
    Guest House Coach
    Cape Town, South Africa
    Cell: +27 76 342 1621
    shaun@guesthousecoach.com
    GuestHouseCoach.com
    I don’t build websites but I
    can show you what you need!
    CLICK HERE NOW!
    Landing page: A website page designed to prompt a certain action or result.