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Retail Stint

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Retail Stint

  1. 1. RE STINT @ CROMA RAJAT JAIN VIVEK RAJ DEVENDRA RISHI GUPTA
  2. 2. AGENDA <ul><li>Whirlpool SKUs </li></ul><ul><li>Sales Figures & Analysis </li></ul><ul><li>Observations </li></ul><ul><li>Recommendations </li></ul>
  3. 3. CATEGORY IN CROMA
  4. 4. DISPLAY IN CROMA BELAPUR
  5. 5. SALES FIGURES & ANALYSIS
  6. 9. WHIRLPOOL MARKET SHARE(OVERALL)
  7. 10. OBSERVATIONS
  8. 11. DIRECT COOL MATRIX Whirlpool Competitors Capacity Range 180 – 200 l 62 – 195 l Color 2 3 Display 3 6 Price Range 10500-11500 7000 - 9600 Sales 4 8
  9. 12. FROST FREE MATRIX Whirlpool Competitors Capacity Range 220 – 450 l 220 – 650 l Color 2 >6 Display 10 >40 Price Range 14500 - 35000 12000 - 110000 Sales 15 48
  10. 13. SEMI AUTOMATIC MATRIX Whirlpool Competitors Capacity Range 6.5 – 7 kg 6 – 7 kg Color 2 2 Display 2 6 Price Range 7000 - 7800 6500 - 7200 Sales 0 5
  11. 14. FULLY AUTOMATIC MATRIX Whirlpool Competitors Capacity Range 6 – 6.5 kg 5.5 – 8 kg Color 3 >6 Display 4 >20 Price Range 12300 - 17500 7000 - 40000 Sales 7 70
  12. 15. WALKIN ANALYSIS
  13. 16. REPEAT USE
  14. 17. RECOMMENDATIONS
  15. 18. High Low Market Share High Low Growth High Low Market Share High Low Growth BCG Strategy Traditional Store Modern Retail Store (Croma)(Desired State) FF(<280 l) SA ? Fusion Cash Cow DC Dog FLT FF (>=280 l) ? FLT Cash Cow FF(<=280 l) Dog DC SA
  16. 19. BRIDGING THE GAP <ul><li>Launch of new age machine and new promotional strategy </li></ul>
  17. 20. PLC <ul><li>Brand whirlpool for new age home maker </li></ul>WE ARE HERE!!
  18. 21. COMPETITIVE ANALYSIS <ul><li>Five forces for whirlpool </li></ul>HIGH HIGH LOW Service
  19. 22. RE BENEFIT An increase of 47 pc in market share with respect to previous month
  20. 23. THANK YOU

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