Role of CFO - Anna Barton, Shirlaws Group

1. 30 June, 2015
Role of CFO

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• 14,000 staff or 17,000 staff?
• Turnover £650m or £1.2bn?
• Profit coming in year 1 or years 2,3,4,?
• Growth from acquisition and geographic expansion or
new product ?
• Best strategy no culture, no strategy great culture?
• Management team business plan v consultancy business
plan?
Invest in Business ……

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Mathematical Formula….
Valuation = Profit X Multiple

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Business Assets
Off Balance
Sheet Assets
P&L B/S

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Revenue Jumps

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Valuation multiple
Above the line
INDUSTRY BENCHMARK MULTIPLE
Below the line

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Roles within a Business
ManagerLeader
BusinessIndividual
Manager
Entrepreneur
Leader
Entrepreneur
Entrepreneur
Manager
Leader
Leader
Entrepreneur
Leader
ManagerLeader
Manager
Entrepreneur
Manager
ResourcesStrategyVision
Cycles -
Timing
BehaviourCulture
CapabilityCommunicationBrand
L
M
E
Entrepreneur
How?What?Why?
Community

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Share Price
1.
2.
3.
High end
Today Price
Low end
Re-rating exercises
Trading
Range

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