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The Mobile POS Tipping Point
 

The Mobile POS Tipping Point

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Retailers are beginning to realize the importance and relevance of Mobile POS. While early adopters already have implemented the technology, most retailers are still in the research, planning or ...

Retailers are beginning to realize the importance and relevance of Mobile POS. While early adopters already have implemented the technology, most retailers are still in the research, planning or development phases. In this webinar titled: The Mobile POS Tipping Point, Ken Morris from Boston Retail Partners will share recent research from the 13th Annual POS Benchmarking Survey and discuss real-world retailer examples in order to help guide retailers toward Mobile POS success.

To determine the best strategy toward the implementation of Mobile POS, retailers should consider the following challenges:

Device choices – tablets, smartphones
Defining customer service priorities
Multi-channel expansion and integration
Promotional opportunities
Security challenges

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    The Mobile POS Tipping Point The Mobile POS Tipping Point Presentation Transcript

    • #ImplementMobile The Mobile POS Tipping  Poin t  Presented by Sponsored by #ImplementMobile
    • Welcome Webinar Attendees Type  ques)on  here   #ImplementMobile
    • Follow This Webinar On Twitter #ImplementMobile #ImplementMobile
    • About Retail TouchPoints  Launched in 2007  Over 23,000 subscribers  To provide executives with relevant, insightful content across a variety of digital medium Free subscription to our weekly newsletter: WWW.RETAILTOUCHPOINTS.COM/SIGNUP #ImplementMobile
    • Panelists Ken Morris Marty Johnson Principal Product ManagerBoston Retail Partners Zebra Technologies MODERATOR Debbie Hauss Editor-in-Chief Retail TouchPoints #ImplementMobile
    • The  Mobile  POS  Tipping  Point   July 12, 2012
    • Agenda    About  BRP    Mobile  POS  Defini9on    Mobile  Technology  Trends    Retailer  Examples    Integra9on  Challenges    The  Future  © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 7
    • About  Boston  Retail  Partners    Established in 2009, we are a leading independent retail management services firm  Built with a unique professional profile   Managed by industry-recognized leaders   All firm members have retail line management experience   Recruits experienced professionals in retail technology, store operations, merchandise management and supply chain management  Relevant experience working with both hardline and softline retail companies on strategy, selection, and deployment of point-of-sale, merchandising and supply chain solutions  History of serving acknowledged industry leaders (for example) o  J. Crew o  Target o  Sephora o  Brooks Brothers o  Kohl’s o  Limited Brands o  TJX o  TBC Corp o  Charlotte Russe o  Ann Taylor o  Vera Bradley o  Polo Ralph Lauren  No exclusive partnerships or alliances with software or hardware providers 8
    • Agenda    About  BRP    Mobile  POS  Defini9on    Mobile  Technology  Trends    Retailer  Examples    Integra9on  Challenges    The  Future  © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 9
    • What  is  Mobile  POS?   Associate - Facing Customer - Facing© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 10
    • Agenda    About  BRP    Mobile  POS  Defini9on    Mobile  Technology  Trends    Retailer  Examples    Integra9on  Challenges    The  Future  © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 11
    • POS  Benchmarking  Trends    Surveyed  more  than  500  top  North  American   retailers    Online  responses  solicited  in  November/December   2011    Respondents  generally  C-­‐level                                           execu9ves  or  VP/Directors  of  Store                                                 Systems  or  Informa9on  Technology    Offers  insight  into  store-­‐level  tac9cs                                               and  strategies  in  the  industry  © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 12
    • Customer  Service    Retailers  unanimously  agree  that  customer  service  is   the  top  area  of  importance  with  efficient  processing   at  the  register  a  close  second  © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 13
    • The  Customer  Experience    Crea)ng  a  strong  customer  experience  to  exceed   expecta9ons  are  high  priori9es  for  top  retailers  –   using  mobile  devices  is  a  key  area  © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 14
    • Areas  of  Focus    The  top  retailers  are  suppor9ng  the  priori9es   men9oned  previously  by  increasing  spending  on   customer-­‐facing  mobile  solu)ons  and  mobile   POS.  © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 15
    • Mobile  Devices  Growth  © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 16
    • Customer-­‐Facing  Mobile    Mobile  POS  con9nues  to  gain  ground  with  retailers   looking  to  expand  –  8%  even  allow  shoppers  to   u)lize  their  smartphones  to  check  themselves  out   in  the  store  © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 17
    • Addi9onal  Opportuni9es    Retailers  implemen9ng  smartphone  apps  to  drive  customer  purchasing    2D  barcode  scanning  gaining  trac9on  as  tool  for  interac9ve  marke9ng    Social  networking  expanding  as  retailers  host  own  sites   © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 18
    • Agenda    About  BRP    Mobile  POS  Defini9on    Mobile  Technology  Trends    Retailer  Examples    Integra9on  Challenges    The  Future  © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 19
    • Retailer  Examples  © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 20
    • Agenda    About  BRP    Mobile  POS  Defini9on    Mobile  Technology  Trends    Retailer  Examples    Integra9on  Challenges    The  Future  © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 21
    • Omni-­‐Channel  Retail    While  half  the  retailers  have  implemented  or  are  planning   to  implement  a  centralized  plaIorm  to  meet  their  omni-­‐ channel  needs,  the  other  half  do  not  have  plans  to   implement  it  at  all   © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 22
    • POS  Centraliza9on     Retailers  already  centralize  many  processes  –  the  opportunity   remains  for  centralized  point-­‐of-­‐sale  © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 23
    • Improve  Networks    Most  of  the  retailers  surveyed  have  had  networks  installed  for   more  than  two  years  –  since  network  contracts  are  generally   short-­‐term/high-­‐turn  with  a  usual  length  of  3-­‐5  years  there  are   opportuni)es  to  improve  networks   © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 24
    • Mul9-­‐Channel  Integra9on    Mul)-­‐channel  integra)on  offers  customers  the  best   of  both  “shopping  worlds”  and  gives  retailers   visibility  into  customers’  purchasing  paYerns,   shopping  habits,  and  merchandise  preferences  © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 25
    • Agenda    About  BRP    Mobile  POS  Defini9on    Mobile  Technology  Trends    Retailer  Examples    Integra9on  Challenges    The  Future  © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 26
    • Sugges9ve  Selling  [Opportunity]   Sugges9ve  selling  is  an  opportunity  for  those   retailers  who  s9ll  have  not  capitalized  on  the   customer  informa9on  that  they  already  own   © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 27
    • Sugges9ve  Selling  [Opportunity]   There  is  a  compe99ve  advantage  for  retailers   who  have  implemented  CRM/Loyalty  programs   to  gather,  view,  and  u9lize  customer   informa9on   © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 28
    • Addi9onal  Mobile  Services  [Opportunity]   Retailers  are  beginning  to  gather  email   addresses  and  u9lize  them  to  push  promo9ons   to  customers  –  the  next  step  is  to  push  these   personalized  promo9ons  directly  to  the   customer’s  smartphone  as  they  walk  in  the  store   © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 29
    • Conclusion    In  today’s  web-­‐enabled  environment,  where  Apple  and   similar  retailers  have  changed  the  playing  field  by  shi[ing   the  way  customers  and  retailers  think  about  the  in-­‐store   experience,  retailers  need  to  con-nually  innovate  to   survive.    To  succeed,  retailers  need  to  offer  a  seamless  experience   across  all  channels  and  con9nually  research  and   understand  their  customer’s  behavior,  wants,  and  needs   to  achieve  a  deeper,  more  emo-onal  connec-on  and   encourage  customer  loyalty.       © Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 30
    • Thank You!© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 31
    • About Zebra Technologies A global leader respected for innovation and reliability, Zebra Technologies Corporation (NASDAQ: ZBRA) offers technologies that give a virtual voice to an organization’s assets, people and transactions, enabling organizations to unlock greater business value. The company’s extensive portfolio of marking and printing technologies, including RFID and real-time location solutions, illuminates mission- critical information to help customers take smarter business actions. For more information about Zebra’s solutions, visit www.zebra.com. #ImplementMobile
    • Q&A // Submit Your Questions Type  ques)on  here   #ImplementMobile
    • Q&A // Contact The Panelists Ken Morris Marty Johnson Principal Product Manager Boston Retail Partners Zebra Technologies #ImplementMobile
    • Thank You For Attending This Webinar You can download this presentation at: http://rtou.ch/mpostip #ImplementMobile
    • Join us next week for… Influencing In-Store Purchase Decisions In The Era of Daily Deals Thursday, July 19 1 PM ET / 10 AM PThttp://rtou.ch/instorepurchases #ImplementMobile