Retailers are beginning to realize the importance and relevance of Mobile POS. While early adopters already have implemented the technology, most retailers are still in the research, planning or development phases. In this webinar titled: The Mobile POS Tipping Point, Ken Morris from Boston Retail Partners will share recent research from the 13th Annual POS Benchmarking Survey and discuss real-world retailer examples in order to help guide retailers toward Mobile POS success. To determine the best strategy toward the implementation of Mobile POS, retailers should consider the following challenges: Device choices – tablets, smartphones Defining customer service priorities Multi-channel expansion and integration Promotional opportunities Security challenges

1. #ImplementMobile
The
Mobile POS
Tipping
Poin
t
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2. Welcome Webinar Attendees
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4. About Retail TouchPoints
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5. Panelists
Ken Morris Marty Johnson
Principal Product Manager
Boston Retail Partners Zebra Technologies
MODERATOR
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
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6. The
Mobile
POS
Tipping
Point
July 12, 2012

7. Agenda
 About
BRP
 Mobile
POS
Defini9on
 Mobile
Technology
Trends
 Retailer
Examples
 Integra9on
Challenges
 The
Future
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 7

8. About
Boston
Retail
Partners
 Established in 2009, we are a leading independent retail management
services firm
 Built with a unique professional profile
 Managed by industry-recognized leaders
 All firm members have retail line management experience
 Recruits experienced professionals in retail technology, store
operations, merchandise management and supply chain management
 Relevant experience working with both hardline and softline retail
companies on strategy, selection, and deployment of point-of-sale,
merchandising and supply chain solutions
 History of serving acknowledged industry leaders (for example)
o J. Crew o Target o Sephora
o Brooks Brothers o Kohl’s o Limited Brands
o TJX o TBC Corp o Charlotte Russe
o Ann Taylor o Vera Bradley o Polo Ralph Lauren
 No exclusive partnerships or alliances with software or hardware providers
8

9. Agenda
 About
BRP
 Mobile
POS
Defini9on
 Mobile
Technology
Trends
 Retailer
Examples
 Integra9on
Challenges
 The
Future
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 9

10. What
is
Mobile
POS?
Associate - Facing Customer - Facing
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 10

11. Agenda
 About
BRP
 Mobile
POS
Defini9on
 Mobile
Technology
Trends
 Retailer
Examples
 Integra9on
Challenges
 The
Future
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 11

12. POS
Benchmarking
Trends
 Surveyed
more
than
500
top
North
American
retailers
 Online
responses
solicited
in
November/December
2011
 Respondents
generally
C-­‐level
execu9ves
or
VP/Directors
of
Store
Systems
or
Informa9on
Technology
 Offers
insight
into
store-­‐level
tac9cs
and
strategies
in
the
industry
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 12

13. Customer
Service
 Retailers
unanimously
agree
that
customer
service
is
the
top
area
of
importance
with
efficient
processing
at
the
register
a
close
second
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 13

14. The
Customer
Experience
 Crea)ng
a
strong
customer
experience
to
exceed
expecta9ons
are
high
priori9es
for
top
retailers
–
using
mobile
devices
is
a
key
area
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 14

15. Areas
of
Focus
 The
top
retailers
are
suppor9ng
the
priori9es
men9oned
previously
by
increasing
spending
on
customer-­‐facing
mobile
solu)ons
and
mobile
POS.
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 15

16. Mobile
Devices
Growth
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 16

17. Customer-­‐Facing
Mobile
 Mobile
POS
con9nues
to
gain
ground
with
retailers
looking
to
expand
–
8%
even
allow
shoppers
to
u)lize
their
smartphones
to
check
themselves
out
in
the
store
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 17

18. Addi9onal
Opportuni9es
 Retailers
implemen9ng
smartphone
apps
to
drive
customer
purchasing
 2D
barcode
scanning
gaining
trac9on
as
tool
for
interac9ve
marke9ng
 Social
networking
expanding
as
retailers
host
own
sites
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 18

19. Agenda
 About
BRP
 Mobile
POS
Defini9on
 Mobile
Technology
Trends
 Retailer
Examples
 Integra9on
Challenges
 The
Future
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 19

20. Retailer
Examples
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 20

21. Agenda
 About
BRP
 Mobile
POS
Defini9on
 Mobile
Technology
Trends
 Retailer
Examples
 Integra9on
Challenges
 The
Future
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 21

22. Omni-­‐Channel
Retail
 While
half
the
retailers
have
implemented
or
are
planning
to
implement
a
centralized
plaIorm
to
meet
their
omni-­‐
channel
needs,
the
other
half
do
not
have
plans
to
implement
it
at
all
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 22

23. POS
Centraliza9on
 Retailers
already
centralize
many
processes
–
the
opportunity
remains
for
centralized
point-­‐of-­‐sale
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 23

24. Improve
Networks
 Most
of
the
retailers
surveyed
have
had
networks
installed
for
more
than
two
years
–
since
network
contracts
are
generally
short-­‐term/high-­‐turn
with
a
usual
length
of
3-­‐5
years
there
are
opportuni)es
to
improve
networks
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 24

25. Mul9-­‐Channel
Integra9on
 Mul)-­‐channel
integra)on
offers
customers
the
best
of
both
“shopping
worlds”
and
gives
retailers
visibility
into
customers’
purchasing
paYerns,
shopping
habits,
and
merchandise
preferences
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 25

26. Agenda
 About
BRP
 Mobile
POS
Defini9on
 Mobile
Technology
Trends
 Retailer
Examples
 Integra9on
Challenges
 The
Future
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 26

27. Sugges9ve
Selling
[Opportunity]  Sugges9ve
selling
is
an
opportunity
for
those
retailers
who
s9ll
have
not
capitalized
on
the
customer
informa9on
that
they
already
own
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 27

28. Sugges9ve
Selling
[Opportunity]  There
is
a
compe99ve
advantage
for
retailers
who
have
implemented
CRM/Loyalty
programs
to
gather,
view,
and
u9lize
customer
informa9on
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 28

29. Addi9onal
Mobile
Services
[Opportunity]  Retailers
are
beginning
to
gather
email
addresses
and
u9lize
them
to
push
promo9ons
to
customers
–
the
next
step
is
to
push
these
personalized
promo9ons
directly
to
the
customer’s
smartphone
as
they
walk
in
the
store
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 29

30. Conclusion
In
today’s
web-­‐enabled
environment,
where
Apple
and
similar
retailers
have
changed
the
playing
field
by
shi[ing
the
way
customers
and
retailers
think
about
the
in-­‐store
experience,
retailers
need
to
con-nually
innovate
to
survive.
To
succeed,
retailers
need
to
offer
a
seamless
experience
across
all
channels
and
con9nually
research
and
understand
their
customer’s
behavior,
wants,
and
needs
to
achieve
a
deeper,
more
emo-onal
connec-on
and
encourage
customer
loyalty.
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 30

31. Thank You!
© Boston Retail Partners. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means without prior written permission of the publisher. 31

32. About Zebra Technologies
A global leader respected for innovation and
reliability, Zebra Technologies Corporation
(NASDAQ: ZBRA) offers technologies that give
a virtual voice to an organization’s assets,
people and transactions, enabling
organizations to unlock greater business value.
The company’s extensive portfolio of marking
and printing technologies, including RFID and
real-time location solutions, illuminates mission-
critical information to help customers take
smarter business actions. For more information
about Zebra’s solutions, visit www.zebra.com.
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33. Q&A // Submit Your Questions
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ques)on
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34. Q&A // Contact The Panelists
Ken Morris Marty Johnson
Principal Product Manager
Boston Retail Partners Zebra Technologies
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35. Thank You For Attending This Webinar
You can download this presentation at:
http://rtou.ch/mpostip
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36. Join us next week for…
Influencing In-Store
Purchase Decisions In The
Era of Daily Deals
Thursday, July 19
1 PM ET / 10 AM PT
http://rtou.ch/instorepurchases
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