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Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
Afstudeerpresentatie Gijs Veerhoek
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Afstudeerpresentatie Gijs Veerhoek

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begeleidende presentatie bij mijn afstudeeronderzoek over Online Video. Resultaat: een 7 en de titel Bachelor of Business Administration in Media and Entertainment Management

begeleidende presentatie bij mijn afstudeeronderzoek over Online Video. Resultaat: een 7 en de titel Bachelor of Business Administration in Media and Entertainment Management

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Transcript

  • 1. graduation presentation the Internet is changing video and the other way around. Gijs Veerhoek, stud. nr. 038367 (last time I write this number down ;-)
  • 2. please ask! (let’s make it interactive..)
  • 3. research report
  • 4. results research report (concerning broadcasting): <ul><li>the Internet is ready for video (and thus marketers and the audience) </li></ul><ul><li>everyone is a possible broadcaster with all tools available (video is a communication tool) </li></ul><ul><li>content is free! </li></ul><ul><li>broadcasters are more and more becoming persons, but with a stronger position </li></ul><ul><li>video will become interactive on every screen broadcasted (mobile, television) </li></ul>
  • 5. results research report (concerning production): <ul><li>experiences should be immersive (getting lost in a story): possibilities are endless! </li></ul><ul><li>commerciality should never be a threat to creativity (try to stay in charge as a creative!) </li></ul><ul><li>becoming part of the experience has to be very, very easy! (simple account, usability website) </li></ul>
  • 6. internship
  • 7. about me: <ul><li>getting a feel of the online world (I come from a very television focused world) and with its technical possibilities. </li></ul><ul><li>possibility to create videos within the borders of an interactive environment. </li></ul><ul><li>becoming an all-round video producer (from editorial work to the final video) </li></ul>
  • 8. examples: (producing in the spectrum of editorial and commercial video’s)
  • 9. about Sanoma Uitgevers: <ul><li>80 different magazines reaching 73% of all Dutch people (source: NOM Print Monitor) </li></ul>
  • 10. about ilsemedia: <ul><li>biggest online publisher in the Netherlands with brands like nu.nl, startpagina.nl and web-log.nl. </li></ul>
  • 11. about newrulez: <ul><li>about 20 brands (e.g. donaldduck.nl, kaboem.nl and girlscene.nl) reaching 1,5 million people (age 12 - 29) </li></ul>
  • 12. about newrulez: <ul><li>creating and distributing commercial campaigns on the newrulez network (including video!) </li></ul>
  • 13. online publisher + advertising agency = full-service agency
  • 14. and there was video...
  • 15. translating text into video:
  • 16. testing formats:
  • 17. interactive campaigns:
  • 18. scenes with tribe leaders as site-owners
  • 19. <ul><li>with possible television format attached: </li></ul>
  • 20. video is part of online content (stories, information, campaigns)
  • 21.  
  • 22.  
  • 23. <ul><li>Internet is changing the world: </li></ul><ul><li>BIG TIME! </li></ul><ul><li>online video was the last step in getting the Internet </li></ul><ul><li>fully equipped for creating experiences. </li></ul>
  • 24. I expect: <ul><li>Internet technology taking over all media tools like television, and mobile devices (and take the place of a fast magazine). </li></ul>
  • 25. I expect: <ul><li>the behavior attached to the Internet (fast but immersive: getting virtually lost) will take more and more of our time. Internet is the new religion: it seems to have all the answers. </li></ul>
  • 26. I expect: <ul><li>(video) content to become ‘free’ but more and more sponsored (story selling) </li></ul><ul><li>(video) content to become more and more interactive </li></ul>
  • 27. I expect: <ul><li>direct contact with your online ‘friends’ when watching. </li></ul>
  • 28. I expect: <ul><li>live broadcasting with your mobile to become very popular. </li></ul>
  • 29. I expect: <ul><li>to graduate :-). </li></ul>
  • 30. thanks for interacting!
  • 31.  

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