Afstudeerpresentatie Gijs Veerhoek
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Afstudeerpresentatie Gijs Veerhoek



begeleidende presentatie bij mijn afstudeeronderzoek over Online Video. Resultaat: een 7 en de titel Bachelor of Business Administration in Media and Entertainment Management

begeleidende presentatie bij mijn afstudeeronderzoek over Online Video. Resultaat: een 7 en de titel Bachelor of Business Administration in Media and Entertainment Management



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Afstudeerpresentatie Gijs Veerhoek Presentation Transcript

  • 1. graduation presentation the Internet is changing video and the other way around. Gijs Veerhoek, stud. nr. 038367 (last time I write this number down ;-)
  • 2. please ask! (let’s make it interactive..)
  • 3. research report
  • 4. results research report (concerning broadcasting):
    • the Internet is ready for video (and thus marketers and the audience)
    • everyone is a possible broadcaster with all tools available (video is a communication tool)
    • content is free!
    • broadcasters are more and more becoming persons, but with a stronger position
    • video will become interactive on every screen broadcasted (mobile, television)
  • 5. results research report (concerning production):
    • experiences should be immersive (getting lost in a story): possibilities are endless!
    • commerciality should never be a threat to creativity (try to stay in charge as a creative!)
    • becoming part of the experience has to be very, very easy! (simple account, usability website)
  • 6. internship
  • 7. about me:
    • getting a feel of the online world (I come from a very television focused world) and with its technical possibilities.
    • possibility to create videos within the borders of an interactive environment.
    • becoming an all-round video producer (from editorial work to the final video)
  • 8. examples: (producing in the spectrum of editorial and commercial video’s)
  • 9. about Sanoma Uitgevers:
    • 80 different magazines reaching 73% of all Dutch people (source: NOM Print Monitor)
  • 10. about ilsemedia:
    • biggest online publisher in the Netherlands with brands like, and
  • 11. about newrulez:
    • about 20 brands (e.g., and reaching 1,5 million people (age 12 - 29)
  • 12. about newrulez:
    • creating and distributing commercial campaigns on the newrulez network (including video!)
  • 13. online publisher + advertising agency = full-service agency
  • 14. and there was video...
  • 15. translating text into video:
  • 16. testing formats:
  • 17. interactive campaigns:
  • 18. scenes with tribe leaders as site-owners
  • 19.
    • with possible television format attached:
  • 20. video is part of online content (stories, information, campaigns)
  • 21.  
  • 22.  
  • 23.
    • Internet is changing the world:
    • BIG TIME!
    • online video was the last step in getting the Internet
    • fully equipped for creating experiences.
  • 24. I expect:
    • Internet technology taking over all media tools like television, and mobile devices (and take the place of a fast magazine).
  • 25. I expect:
    • the behavior attached to the Internet (fast but immersive: getting virtually lost) will take more and more of our time. Internet is the new religion: it seems to have all the answers.
  • 26. I expect:
    • (video) content to become ‘free’ but more and more sponsored (story selling)
    • (video) content to become more and more interactive
  • 27. I expect:
    • direct contact with your online ‘friends’ when watching.
  • 28. I expect:
    • live broadcasting with your mobile to become very popular.
  • 29. I expect:
    • to graduate :-).
  • 30. thanks for interacting!
  • 31.