Afstudeerpresentatie Gijs Veerhoek

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begeleidende presentatie bij mijn afstudeeronderzoek over Online Video. Resultaat: een 7 en de titel Bachelor of Business Administration in Media and Entertainment Management

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Afstudeerpresentatie Gijs Veerhoek

  1. 1. graduation presentation the Internet is changing video and the other way around. Gijs Veerhoek, stud. nr. 038367 (last time I write this number down ;-)
  2. 2. please ask! (let’s make it interactive..)
  3. 3. research report
  4. 4. results research report (concerning broadcasting): <ul><li>the Internet is ready for video (and thus marketers and the audience) </li></ul><ul><li>everyone is a possible broadcaster with all tools available (video is a communication tool) </li></ul><ul><li>content is free! </li></ul><ul><li>broadcasters are more and more becoming persons, but with a stronger position </li></ul><ul><li>video will become interactive on every screen broadcasted (mobile, television) </li></ul>
  5. 5. results research report (concerning production): <ul><li>experiences should be immersive (getting lost in a story): possibilities are endless! </li></ul><ul><li>commerciality should never be a threat to creativity (try to stay in charge as a creative!) </li></ul><ul><li>becoming part of the experience has to be very, very easy! (simple account, usability website) </li></ul>
  6. 6. internship
  7. 7. about me: <ul><li>getting a feel of the online world (I come from a very television focused world) and with its technical possibilities. </li></ul><ul><li>possibility to create videos within the borders of an interactive environment. </li></ul><ul><li>becoming an all-round video producer (from editorial work to the final video) </li></ul>
  8. 8. examples: (producing in the spectrum of editorial and commercial video’s)
  9. 9. about Sanoma Uitgevers: <ul><li>80 different magazines reaching 73% of all Dutch people (source: NOM Print Monitor) </li></ul>
  10. 10. about ilsemedia: <ul><li>biggest online publisher in the Netherlands with brands like nu.nl, startpagina.nl and web-log.nl. </li></ul>
  11. 11. about newrulez: <ul><li>about 20 brands (e.g. donaldduck.nl, kaboem.nl and girlscene.nl) reaching 1,5 million people (age 12 - 29) </li></ul>
  12. 12. about newrulez: <ul><li>creating and distributing commercial campaigns on the newrulez network (including video!) </li></ul>
  13. 13. online publisher + advertising agency = full-service agency
  14. 14. and there was video...
  15. 15. translating text into video:
  16. 16. testing formats:
  17. 17. interactive campaigns:
  18. 18. scenes with tribe leaders as site-owners
  19. 19. <ul><li>with possible television format attached: </li></ul>
  20. 20. video is part of online content (stories, information, campaigns)
  21. 23. <ul><li>Internet is changing the world: </li></ul><ul><li>BIG TIME! </li></ul><ul><li>online video was the last step in getting the Internet </li></ul><ul><li>fully equipped for creating experiences. </li></ul>
  22. 24. I expect: <ul><li>Internet technology taking over all media tools like television, and mobile devices (and take the place of a fast magazine). </li></ul>
  23. 25. I expect: <ul><li>the behavior attached to the Internet (fast but immersive: getting virtually lost) will take more and more of our time. Internet is the new religion: it seems to have all the answers. </li></ul>
  24. 26. I expect: <ul><li>(video) content to become ‘free’ but more and more sponsored (story selling) </li></ul><ul><li>(video) content to become more and more interactive </li></ul>
  25. 27. I expect: <ul><li>direct contact with your online ‘friends’ when watching. </li></ul>
  26. 28. I expect: <ul><li>live broadcasting with your mobile to become very popular. </li></ul>
  27. 29. I expect: <ul><li>to graduate :-). </li></ul>
  28. 30. thanks for interacting!

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