5. Before we do
any pixel pushing…
• Where does this graphic fit into your organisation’s
communications & social media strategy?
• Who is your intended audience & how does that change
what we’re going to show them?
• How does our chosen delivery medium change
what we’re going to create?
• What is the story we’re going to tell our audience?
8. Who is your intended audience
for this graphic?
3,140 ± 110 x 106 Mg C
3,140,000,000 Mg C
(margin of error: 3.5%)
3.140 billion
tonnes of Carbon
20 years worth of
Carbon emissions
at 2011 levels
9. Who is your intended audience
for this graphic?
3,140 ± 110 x 106 Mg C
3,140,000,000 Mg C
(margin of error: 3.5%)
3.140 billion
tonnes of Carbon
20 years worth of
Carbon emissions
at 2011 levels
Novice*
Expert
Spock
10. How does the medium
change the message?
Graphic will be viewed on variety of
mobile devices = can’t cram too much in
Doesn’t play nice with Instagram
= no previews in timeline
Doesn’t play nice with lots of text
= no boosting your posts
◦◦◦
Each medium has limitations, including your
own web site. Research them before beginning
11. What is the story you
want to tell your audience?
http://www.ttdatavis.onthinktanks.org/how-tos/how-to-tell-stories-with-data > http://heathbrothers.com/books/made-to-stick/
Simple
Unexpected
Credible
Emotional
Concrete
Stories
12. What is the story you
want to tell your audience?
http://www.ttdatavis.onthinktanks.org/how-tos/how-to-tell-stories-with-data > http://heathbrothers.com/books/made-to-stick/
Simple
Unexpected
Credible
Emotional
Concrete
Stories
Structured
13. What is the story you
want to tell your audience?
http://www.ttdatavis.onthinktanks.org/how-tos/how-to-tell-stories-with-data > http://heathbrothers.com/books/made-to-stick/
Simple
Unexpected
Credible
Emotional
Concrete
Stories
Structured
But don’t oversimplify. Make sure you are true to the data
What happens next will make you click here
A source is just as important for your visual as for your blog
“As much as…” “Up to…” “Significant?”
The care factor. Remember who your audience is
Even complicated visualisations need to be logical and legible
A single factoid is still representative of something bigger
18. Duncan Clark & Kiln:
Which companies cause…
http://www.theguardian.com/environment/interactive/2013/nov/20/which-fossil-fuel-
companies-responsible-climate-change-interactive
22. Exploration tools
IBM Watson Analytics
www.ibm.com/analytics/watson-analytics/
• Free to try, with
limitations on your data
• ‘Interrogate’ your data
with natural language
questions
• Easy for data rookies
to discover trends and
relationships
• Like all data exploration
tools, you will need
clean, organised data
• Does have an
‘infographic’ creation
function, but it is clunky
23. Exploring your data:
Tableau Public
public.tableau.com
• Tableau Public is the
free version of analytics
software Tableau
• Runs off a desktop app
• Very powerful data
analysis and exploration
features.
• Some learning curve but
intuitive drag & drop
interface is extremely
useable
• Able to share dense,
interactive data
visualisations via
the web
40. Next steps
Take a blog post/paper and turn it into
a snappy infographic or visualisation
Alternatively, you could try adding some maps,
infographics & charts to an existing blog
post to bring it to life.
Submissions to: futureearth2025@gmail.com
We’ll give personal feedback on the first 15 received.
Chance to be featured on futureearth.org
41. Follow-up webinar
Review & critique some of your infographics
Practical design tips & tricks, including some tips
for which chart to use for what data
Sign-up: goo.gl/M5NYo5
Process case study
OCTOBER 28, 3:00 PM - 4:00 PM CET
42. Did you miss the previous
Future Earth pop webinars?
futureearth.org/blog/pop-webinars