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Follow up: How to write a blogpost people want to read


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This presentation was used in a Future Earth #popupwebinar on September 30th 2015.

Published in: Science
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Follow up: How to write a blogpost people want to read

  1. 1. Follow up: How to write a blogpost people want to read Michelle Kovacevic and Owen Gaffney @FutureEarth #popupwebinars
  2. 2. Discussion with authors of 3 submitted blog posts Live blogging from a conference What are we talking about today?
  3. 3. !   Stories connect people and science is full of them! !   Blogs can significantly increase readership of science papers !   Grab us with your headline, image and first paragraph Key messages from blogging webinar #1
  4. 4. Blogging at a conference 1)  Pace yourself – blogging is tiring. 1 or 2 stories per day is more than enough, especially if it is your first time 2)  Prepare. Read the abstracts, you can contact the scientists ahead of time to check if they’d like their work at the conference to be blogged. 3)  Ask presenters if they want to review the post BUT let them know you are on deadline. 4)  Don’t post figures without permission 5)  Ask questions, interview presenters if you need more material. (take lots of notes or record sessions to make it easier to include direct quotes) 6)  You can write more than one story on a session. 7)  When the post is published, send presenters a link to it.
  5. 5. Same presentation, two stories
  6. 6. Live blogging resources ! conference/ ! ! double-play-or-the-art-of-conference-blogging/ ! ! conference-blogging/ !
  7. 7. Get feedback on your stories Send to Stories should be based on science and sustainability: !   New research findings !   Latest developments in your field !   Features from fieldwork !   Interesting conference sessions Chance to have your story published on the Future Earth blog!!
  8. 8. Next webinar Eye catching science: Finding the visual story in your data Wednesday October 14 15:00 – 16:00 CEST