Follow up: How to write a blogpost people want to read
Follow up: How to write a
blogpost people want to read
Michelle Kovacevic and Owen Gaffney
Discussion with authors of 3 submitted blog posts
Live blogging from a conference
What are we talking about today?
! Stories connect people and science is full of them!
! Blogs can significantly increase readership of science
! Grab us with your headline, image and first paragraph
Key messages from blogging webinar #1
Blogging at a conference
1) Pace yourself – blogging is tiring. 1 or 2 stories per day is more than enough,
especially if it is your first time
2) Prepare. Read the abstracts, you can contact the scientists ahead of time to
check if they’d like their work at the conference to be blogged.
3) Ask presenters if they want to review the post BUT let them know you are
4) Don’t post figures without permission
5) Ask questions, interview presenters if you need more material. (take lots of
notes or record sessions to make it easier to include direct quotes)
6) You can write more than one story on a session.
7) When the post is published, send presenters a link to it.
Get feedback on your stories
Send to email@example.com
Stories should be based on science and sustainability:
! New research findings
! Latest developments in your field
! Features from fieldwork
! Interesting conference sessions
Chance to have your story published on the Future Earth
Eye catching science:
Finding the visual
story in your data
Wednesday October 14
15:00 – 16:00 CEST