The document introduces The Juice Agency, a new marketing agency focused on digital strategies. It provides an overview of their services, which include branding, marketing strategy, social media campaigns, website design, and more. The Juice Agency takes a strategic approach, starting with understanding clients' environments and goals, then ideating and growing innovative campaign ideas. They emphasize agility, seeing clients as partners, and constantly adapting campaigns based on performance. The agency was founded by Spencer Saunders and is led by a team with experience in design, marketing, and event management.

1. Thirsty for Juice?
thejuiceagency.ca

2. AGENCY
A New Breed
CAMPAIGNS AND CONVERSATIONS ROOTED IN DIGITAL
Consumers have changed, and so must your marketing.
They interact with brands in new ways and with greater transparency.
The “conversation” has replaced the “broadcast” paradigm.
Success in this new landscape requires new thinking, new approaches
and new methods to identify opportunities and create innovative solutions.
Juice is a new kind of agency, blending the insight and foresight
of a strategic consultancy, the tactical thinking of a marketing firm
and the savvy of a technology studio into a single company.
Juice is designed to help clients understand and identify opportunities,
and create innovative solutions for this new marketing landscape.

3. PHILOSOPHY
Culture of Innovation
STRATEGY AGILITY CLIENTS ARE
MATTERS TRUMPS SIZE PARTNERS
A solid vision and strategy If there is one common trend We do well when clients do well -
is required in order to leverage among the leaders of the new it’s that simple. We don’t see our
new channels, audiences economy, it is that being agile, clients as sources of revenue but as
and opportunities. How your brand flexible and willing to try new partners with whom we collaborate
interacts in these new spaces needs things iteratively is proving to be to create and deliver value- to them
a clear vision. Like DNA, a strategy a recipe for success. Operating and their customers. We’ll even go
can allow for differentiation while with agility means leveraging so far as to suggest performance-
creating new instances of life. opportunities when they arise, based billing, when appropriate,
quickly and efficiently, because we believe in investing
with campaigns based on a in our clients.
solid strategy.

4. SERVICES
What We Do
The Juice Agency has evolved from a digital design and development Our core services include:
studio that serviced Canada’s advertising and marketing agencies
for almost 7 years. We come from a long history of executing - branding
campaign-based work, primarily in the digital realm. - marketing strategy
- social media campaigns
Today we develop strategic marketing campaigns - experience design
in both the on, and offline world. - websites and mobile applications
- e-commerce solutions
- promotions
- email marketing
- SEO / SEM

5. PROCESS
A Natural Approach
SOW GROW FLOW
We start by surveying the Once Juice achieves clarity When a campaign begins, we
landscape, and understanding the around the organization, its monitor it constantly to observe
environment in which the brand is goals and vision, we begin to how it is performing. If one aspect
operating. Looking to the horizon ideate, generating ideas, models of a campaign is working but
to understand not just what the and opportunities. This process another isn’t, then we alter what
climate is now, but what it will be utilizes a design thinking approach isn’t working. This is the nature of
tomorrow, to make sure that the to problem framing, allowing flow–to be able to nurture what’s
seeds we’re planting today will yield for a diverse set of ideas, and working, and address what isn’t,
fruit. This phase often produces possibilities. Several iterations and to be able to leverage new
a strategic vision for our efforts based on the core strategy will be opportunities as they arise.
within the organization. selected, until a campaign grows
into a mature plan for execution.

6. PEOPLE
The Agents of Juice
SPENCER KIRK FRAZER
SAUNDERS CLYNE HADWIN
Spence is a dynamic speaker, Kirk is an award-winning designer, Frazer joined the team in 2010 upon
thinker and sought-after consultant. our creative lead, and partner in his return from his third Olympic
Spence drives the vision Juice. Kirk boasts over 16 years of engagement. He brings with him
and philosophy behind Juice and is experience in the creation of rich over a decade of experiential
also an active foresight researcher. interactive content and user marketing and large event project
He holds a BFA in New Media (2001) experience design for the management. Having coordinated
and is completing the first ever education, entertainment and below the line execution both
Masters of Design in Strategic marketing sectors. Kirk manages agency and client side, Frazer
Foresight and Innovation from all aspects of the creative joined Juice to work on innovative
OCAD University. development from concept to projects that bridge the divide
implementation. between digital and experiential.

7. Case Studies
thejuiceagency.ca

8. CASE STUDY
Rethink
Fundraising
www.septembering.ca
BACKGROUND
Camp Trillium is an organization that puts
the joy back in childhood for kids living
with cancer through support services
including their incredible summer camps.
CHALLENGE
September is Childhood Cancer
Awareness Month, and the month that
Camp Trillium decided to run a much-need
fundraising campaign. The target for this
simple act of “paying it forward”, growth model that is not limited by any
campaign was $300,000 of revenue, with
in a campaign called Septembering. one person’s social network.
a limited budget and very few sponsors.
Support media for thiscampaign include:
The core experience is a website in which
people can create a ring of support by Digital Out of Home Advertising
SOLUTION donating $5 on behalf of four family Print Advertising (Magazine)
members or friends. Each of these people Matte story placement in daily papers
Juice has created an innovative get an email indicating that they have been
Social media strategy and activation
fundraising model that turns added to a ring of support with an appeal
the typical “sponsor me” model inside out, to build community and word of mouth
to pay it forward at another four friends
allowing for exponential growth by the or relatives. The result is an exponential Targeted email marketing campaign

9. CASE STUDY
TIFF:
Spectacular
Obsessions
BACKGROUND
The TIFF Bell Lightbox building includes a
gallery space in which TIFF hosts various
exhibitions. This summer saw the show
Fellini: Spectacular Obsessions brought
to the gallery which included sketches
and drawings of the work of the notable
filmmaker.
CHALLENGE
Develop a social media experience that
raises awareness of the show in order to
drive ticket sales.
People contributed their obsessions by were entered into a contest to win passes.
SOLUTION tweeting a photo along with the #Fellini- To date, over 300 images have been
TIFF hashtag, or through a Facebook contributed to the photo stream, driving
Juice created a photo-sharing application. All contributions were awareness and interest in the exhibition,
experience that blurred the boundaries projected in the atrium at the TIFF Bell and providing a unique experience for all
between social media and the real world. Lightbox, and Facebook contributions visitors to the TIFF Bell Lightbox.

10. Questions?
Call us, we’d love to hear from you.
Frazer Hadwin
Director of Operation sand Experiential
frazer@thejuiceagency.ca
416.366.2266 x 223
196 Spadina Avenue, Suite 202, Toronto, Ontario, M5T 2C2
thejuiceagency.ca