This document provides tips for optimizing videos for search engine results and increasing engagement. It recommends optimizing keywords and descriptions, distributing videos across platforms like YouTube and Facebook where audiences spend time, linking from text-based sites to drive traffic, engaging with video marketing communities, repurposing content in multiple formats, embedding videos on blogs and websites, including transcripts, and getting viewers to take an action off the video network like signing up for an offer. The goal is to use video to boost website traffic and conversions.

1. Video SEO
How to Optimize Video to get More
Traffic, Engagement, & Conversion

2. We will discuss:
1. Keyword Optimization
2. Description Optimization
3. Video Distribution
4. Link Strategy
5. Marketing Tribes
6. Repurposing Videos
7. Embedding Videos
8. Transcribing Videos
9. Off Video Network Options

3. Keyword Optimization
● File name
● Title
● Description
● URL
● Tags
● Link text

4. Description Optimization
● Content (be sure to cover everything)
o Long format
● Focus (get to the point, fast)
o Great intro
● Transcription (automated or manual)
o Be sure you cover everything with a transcript

5. Video Distribution
● Sharing sites
o YouTube
o Vimeo
o Flickr
o Facebook
o many more
● Video variations
o Consider your audience
● Distribution services
o OneLoad
o StartCut

6. Link Strategy
● Internal and external links
● Cross-linking
● Post links
● Bookmarking

7. Marketing Tribes
● Getting others to view and share your video
o Your mailing list
● Join video marketing groups and share your
link
o Meetup
o Facebook
o LinkedIn

8. Repurposing Videos
● Screen shots
o Blog post images
o Ebook illustrations
● Multiple lengths
o Long-form and short-form content
o Cut interview into segments
● Products
o Video course

9. Embedding Videos
● Blog posts
o Drive blog traffic to your video and boost the
viewer count
● Web sites
o Share videos on guest posts to expand your
audience
● Social media
o Post videos on social media to increase engagement

10. Transcribing Videos
● Into Tweets
o Short snippet to entice viewers with a link
o Videos now show in Twitter feed (autoplay)
● Blog posts
o Blog post transcripts introduce long-format unique
content
● Discussion topics
o Post quotes from video on discussion boards in
reply to questions, with a link to the video

11. Off Video Network Options
YouTube gets paid to show ads to viewers.
Your job is to get people off the video
network and over to your website with a
compelling offer.
● Free ebook
● One-page summary
● List of links mentioned
● How can we defeat LOLcats?

12. Summary
1. Optimize keywords and description
2. Distribute where your audience is
3. Link text-only platforms to the video
4. Connect with other video marketers
5. Always repurpose content
6. Embed videos where appropriate
7. Always publish a transcript
8.Get viewers to take action

13. FrankCJones.com
All my contact details and various social
network connections are posted online.
If you have any questions about video SEO,
contact me@FrankCJones.com
Thanks