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Importance of Mobile Phones in Africa –
Path to Success / Opportunities
March 2014
Uwe Schwarz, CEO
uwe.schwarz@sibesonke....
Winner AfricaCom Telecom Innovation of the Year
Winner Red Herring 100 Europe
Finalist Finland Peer Award
Winner Global Op...
3	
  
Which Phone is More Relevant?
4	
  
A Question of Perspective
1st screen 4th screen
(Movie, TV, PC, Mobile)
5	
  
Mobile Payment (M-PESA)
From basic money transfer (2007) to a mobile money
facility – even for smartphone users!
FAC...
6	
  
Leap Frogging in Developing World
Leap Frogging:
“Skipping inferior, less efficient solutions
and move directly to a...
Mobile Agriculture – Market Need
7	
  
“We explores ways to use mobile to
improve agricultural productivity.
But we cannot...
Our Vision:
Global Pioneer in Mobile Agriculture
8	
  
Farming information
with a few clicks on
the mobile phone
that chan...
9	
  
How?
With Strong Partners
Agro businesses
(fertilizers, seeds, buyers, etc.)
Mobile Operators
Development Projects
(...
10	
  
Team Finland Has Worked For Us!
•  Cooperation Tz Ministries
•  Project Financing
•  Raising Profile
•  Awareness
11	
  
Opportunities for Finnish Companies
•  Enormous market needs
(education, health, infrastructure, ICT, etc.)
•  Finn...
12	
  
Thank You!
Uwe Schwarz, CEO
uwe.schwarz@sibesonke.com
m: +358 50 3400 469 / +255 71 6653 697
•  Over 80% of respondents find the crop and livestock
management content useful for their farming.
Customer Satisfaction ...
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Purchase	
  loop	
  for	
  premium	
  services	
  
How It Works
14:20	
  
Answer	
  	...
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Sibesonke importance of mobile phones in africa

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Transcript of "Sibesonke importance of mobile phones in africa"

  1. 1. Importance of Mobile Phones in Africa – Path to Success / Opportunities March 2014 Uwe Schwarz, CEO uwe.schwarz@sibesonke.com m: +358 50 3400 469 / +255 71 6653 697
  2. 2. Winner AfricaCom Telecom Innovation of the Year Winner Red Herring 100 Europe Finalist Finland Peer Award Winner Global Opportunity Award Helsinki Winner slush09 start-up competition About Sibesonke Sibesonke, founded in 2009 as a spin-off from Nokia, provides services for farmers in developing countries over every phone and network - in cooperation with mobile operators and local Ministries. 2  
  3. 3. 3   Which Phone is More Relevant?
  4. 4. 4   A Question of Perspective 1st screen 4th screen (Movie, TV, PC, Mobile)
  5. 5. 5   Mobile Payment (M-PESA) From basic money transfer (2007) to a mobile money facility – even for smartphone users! FACTS: •  75% of Kenya’s adult population use it •  43 % of GDP flows through M-Pesa •  M-Pesa to distribute dividends to shareholders
  6. 6. 6   Leap Frogging in Developing World Leap Frogging: “Skipping inferior, less efficient solutions and move directly to advanced ones” New Traditional Mobile phones Fixed-line phones Mobile banking Brick & mortar banks Mobile agriculture Market place Mobile health Health centers Mobile education, etc. Class rooms
  7. 7. Mobile Agriculture – Market Need 7   “We explores ways to use mobile to improve agricultural productivity. But we cannot act on them alone.” Vittorio Colao, Vodafone CEO –  80% (35m) of population in agriculture. –  Low farming productivity: Maize yields 12% of North America –  Thin profits on selling harvest. Wordwide, one third of humanity is fed through 500.000.000 smallholder farms. E.g. in Tanzania: The problem: Isolation The solution: Mobile agriculture for individuals and for global food security
  8. 8. Our Vision: Global Pioneer in Mobile Agriculture 8   Farming information with a few clicks on the mobile phone that changes lives   Farming   1.Market   2.Transport   3.My  Farming   4.Weather   5.Kwa  Swahili   *149*50#  
  9. 9. 9   How? With Strong Partners Agro businesses (fertilizers, seeds, buyers, etc.) Mobile Operators Development Projects (e.g. USAID funded) Tanzanian Ministries (Agriculture, Livestock) Team Finland Premium services
  10. 10. 10   Team Finland Has Worked For Us! •  Cooperation Tz Ministries •  Project Financing •  Raising Profile •  Awareness
  11. 11. 11   Opportunities for Finnish Companies •  Enormous market needs (education, health, infrastructure, ICT, etc.) •  Finnish know-how •  Finland brand – Team Finland •  Tanzania: Sibesonke often asked to do more on its mobile platform Challenges: •  Business ethics, values •  Out of sight, out of mind •  Preloaded expectations •  Finding local talent •  Good Governance
  12. 12. 12   Thank You! Uwe Schwarz, CEO uwe.schwarz@sibesonke.com m: +358 50 3400 469 / +255 71 6653 697
  13. 13. •  Over 80% of respondents find the crop and livestock management content useful for their farming. Customer Satisfaction Tanzanian Farmers 13  
  14. 14.                 Purchase  loop  for  premium  services   How It Works 14:20   Answer                                Exit   Farming   1.Market   2.Transport   3.My  Farming   4.Weather   5.Kwa  Swahili   14:20   Answer                                Exit   Get  3-­‐day  weather   forecasts  for   1.Tsh100,  1  days   2.Tsh200,  7  days   3.Tsh500,  30  days   0.Back   14:20   Answer                                Exit   Mtwara   Today:  min  23°C,   max  30°C,  mostly   cloudy,  chance  of   rain   1.Forecast   2.Change  locaQon   0.Back   4   1   14:20   Answer                                Exit   Thank  you.  You  are   charged  Tsh100.   1.ConQnue   0.Back   1   14:20   Answer                                Exit   Mtwara     Forecast  3  days:   Tomorrow  23..29°C,   Clear   -­‐-­‐   Saturday  23..29°C,   Chance  of  T-­‐storms   -­‐-­‐   Sunday  22..28  °C,   Partly  Cloudy   0.Back     1   1   Dial  *149*50#  
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