Boost Fertility New Invention Ups Success Rates.pdf
Sibesonke importance of mobile phones in africa
1. Importance of Mobile Phones in Africa –
Path to Success / Opportunities
March 2014
Uwe Schwarz, CEO
uwe.schwarz@sibesonke.com
m: +358 50 3400 469 / +255 71 6653 697
2. Winner AfricaCom Telecom Innovation of the Year
Winner Red Herring 100 Europe
Finalist Finland Peer Award
Winner Global Opportunity Award Helsinki
Winner slush09 start-up competition
About Sibesonke
Sibesonke, founded in 2009 as a spin-off from Nokia, provides
services for farmers in developing countries over every phone and
network - in cooperation with mobile operators and local Ministries.
2
4. 4
A Question of Perspective
1st screen 4th screen
(Movie, TV, PC, Mobile)
5. 5
Mobile Payment (M-PESA)
From basic money transfer (2007) to a mobile money
facility – even for smartphone users!
FACTS:
• 75% of Kenya’s adult
population use it
• 43 % of GDP flows
through M-Pesa
• M-Pesa to distribute
dividends to
shareholders
6. 6
Leap Frogging in Developing World
Leap Frogging:
“Skipping inferior, less efficient solutions
and move directly to advanced ones”
New Traditional
Mobile phones Fixed-line phones
Mobile banking Brick & mortar banks
Mobile agriculture Market place
Mobile health Health centers
Mobile education, etc. Class rooms
7. Mobile Agriculture – Market Need
7
“We explores ways to use mobile to
improve agricultural productivity.
But we cannot act on them alone.”
Vittorio Colao, Vodafone CEO
– 80% (35m) of population in
agriculture.
– Low farming productivity: Maize
yields 12% of North America
– Thin profits on selling harvest.
Wordwide, one third of humanity is fed through
500.000.000 smallholder farms. E.g. in Tanzania:
The problem: Isolation
The solution: Mobile agriculture for individuals and for
global food security
8. Our Vision:
Global Pioneer in Mobile Agriculture
8
Farming information
with a few clicks on
the mobile phone
that changes lives
Farming
1.Market
2.Transport
3.My
Farming
4.Weather
5.Kwa
Swahili
*149*50#
9. 9
How?
With Strong Partners
Agro businesses
(fertilizers, seeds, buyers, etc.)
Mobile Operators
Development Projects
(e.g. USAID funded)
Tanzanian Ministries
(Agriculture, Livestock)
Team Finland
Premium
services
10. 10
Team Finland Has Worked For Us!
• Cooperation Tz Ministries
• Project Financing
• Raising Profile
• Awareness
11. 11
Opportunities for Finnish Companies
• Enormous market needs
(education, health, infrastructure, ICT, etc.)
• Finnish know-how
• Finland brand
– Team Finland
• Tanzania: Sibesonke often asked to
do more on its mobile platform
Challenges:
• Business ethics, values
• Out of sight, out of mind
• Preloaded expectations
• Finding local talent
• Good Governance