What do Google Home users think of the new Walmart Voice Order service? Field Agent enlisted 21 Google Home owners to order groceries through their smart speaker and tell us what they think about Walmart’s cutting-edge voice tech. This report shows Walmart Voice Order from the user's unique perspective.

1. Walmart Voice Order
User-Experience

2. Walmart Voice Order: The User Experience N = 21
2
STUDY LOCATIONS
GENDER
Women
Men
76%
24%
AGE
25-34
34-44
45-54
62%
14%
24%
Field Agent enlisted 21 Google-Home owners and
Walmart grocery-pickup users to try the retailer's
new Walmart Voice Order service. All participants
were required to use Walmart Voice Order to add
at least two grocery items to their digital Walmart
shopping cart. Participants were also required to
place a grocery-pickup order, including the two
items added by voice, and to document the
pickup experience from start to finish. This study
was conducted entirely through the Field Agent
mobile app, April 3-10, 2019.

3. Take a picture of your Google Home smart speaker
3 Agent Photos

4. What words would you use to describe
using Google Home/Walmart Voice Order
to add groceries to your digital Walmart
shopping cart?
Easy/simple
Convenient
Fun
Fast/Quick
Modern
Pleasant
Innovative
Helpful 2
2
2
3
5
6
10
12
# of Mentions
To the right are words mentioned at least twice.
N = 21
4
"Very convenient that it knows what items
I buy most so I don't have to specify the
exact item every time I order."

5. Which one EMOJI best captures how you FEEL about using Google Home/
Walmart Voice Order to add groceries to your digital Walmart shopping cart?
5
"I felt cool. Up to date. Modern.
On top of my game."
"I selected this [emoji] because it
was sooooo simple to add items to
my Walmart cart!"
"I chose 'in love' because I already loved the
convenience of using the Walmart grocery
app. Now being able to just speak to my
Google Mini and order groceries is even
better!"
"It's great that I can add things to my cart
but it didn't pick up that I wanted 12 eggs
when I asked for 'a dozen'."
"I liked it and felt very technological."
33%
19%
14%
14%
10%
N = 21

6. How easy or hard was using Google
Home/Walmart Voice Order to add
groceries to your digital Walmart
shopping cart?
Much easier than expected
Easier than expected
A little easier than expected
Neutral
A little harder than expected
Harder than expected
Much harder than expected 5%
0%
5%
10%
14%
33%
33%
N = 21
6

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8. What do you most LIKE about using Google
Home/Walmart Voice Order to add groceries
to your digital Walmart shopping cart?
Below are the "likes" mentioned most often along with a representative quote
8
It’s fun
It’s fast
It’s easy to use
"It's fun to shop in a different way."
"It saves time, and I can add things
whenever I run out without picking up a
pen or my phone."
"I like that talking with [Google Home/Walmart
Voice Order] is seamless and easy."
It remembers my past orders
I can do it while doing other things
"I love that it remembers the brands and products that I
have bought before and offers those first."
"I keep my Google Home Hub in my kitchen and I could
absolutely see myself using this when I am cooking and
run out of something. Currently we keep a paper list on
the refrigerator but this would be much more streamlined."

9. What do you most DISLIKE about using Google
Home/Walmart Voice Order to add groceries to
your digital Walmart shopping cart?
Below are the "dislikes" mentioned most often along with a representative quote
9
Difficulty setting up
Difficult to NOT order something
Difficult to research/compare
"[I didn't like] the time it took to link my Walmart Grocery
account to Google Home app."
"[You] can't delete items from the cart without being
directed to the Walmart grocery app."
"It doesn't allow you to shop around and research your
options as much as shopping on the app does."
Long product descriptions
Not understanding my request
Not being able to see products
"The explanations at first are a little long."
"I had to repeat myself."
"Could be difficult ordering some products
when you can't see the actual item."
*For those who don’t have Google Home Hub

10. On a 5-star scale, how would you rate Walmart's voice app?
4.3
Stars
10
"I think to get [5 stars]
some aspects like the
speed of conversation
could be improved."
N = 21

11. How likely are you to use your Google
Home to add groceries to your digital
Walmart shopping cart in the future?
Completely likely
Very likely
Moderately likely
Not very likely
Not at all likely 0%
5%
5%
19%
71%
"I will probably use [Walmart Voice
Order] in the future to add things to
my cart...it was really nice and easy,
hands free, saves me some time."
11
N = 21

12. !12
If you could choose only ONE
method for keeping track of the
groceries you need from Walmart,
which ONE of these would you
choose?
Walmart app/website
Google Home/Walmart Voice Order
Conventional shopping list 5%
33%
62%
12
N = 21

13. Take a picture of the Walmart grocery-pickup site
13 Agent Photos

14. On a 5-star scale, how would you rate your experience with Walmart's
grocery-pickup service today?
14
Agent Screenshot
N = 21
4.9
Stars

15. Take a picture of the two items you ordered through Walmart Voice Order and retrieved from the grocery-pickup site
15 Agent Photos

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