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Develop Your Brand Architecture

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Your Brand is literally the complete experience that your prospects and customers have with your business. …

Your Brand is literally the complete experience that your prospects and customers have with your business.

Your brand lives in every phone call, presentation, service call, and by everyone you employ. It's what you stand for, the promises you make, and your personality.  

We will help you to identify and match, from customer view, emotional benefits to each customer and segment type.

Are you ready..? Let's get started..!

Connect with us on Facebook

https://www.facebook.com/FawcettGroup.BrandMarketingFolsom

Published in Business , News & Politics
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  • FawcettGroup Mark Fawcett
  • FawcettGroup Mark Fawcett
  • FawcettGroup Mark Fawcett
  • FawcettGroup Mark Fawcett
  • FawcettGroup Mark Fawcett
  • FawcettGroup Mark Fawcett
  • FawcettGroup Mark Fawcett
  • GO TO EXERCISE

Transcript

  • 1. Business Has Only Two Functions “Innovation and Marketing” Fawcett Group will help you with both…! - Peter Drucker
  • 2. Brand Strategy Your Brand is, quite literally, the complete experience that your prospects and customers have with your business. Your brand lives in every phone call, presentation, service call, and by everyone you employ. It's what you stand for, the promises you make, and your personality.
  • 3. Develop Your Brand Architecture Brands that tap into our emotions are far more powerful than brands that don’t. Connecting with human emotions is an inexact science at best---it’s more an art, and it’s the main thrust of consumer marketing. Business brands can stimulate the human mind and emotions in the same manner as consumer brands. You will accomplish this only by developing your brand strategy around the emotional benefits from client view of using Your Products and Services.
  • 4. Develop Your Brand Architecture In this project - we’ll List the features and benefits of your products and services A feature is an element of what something does or is and It’s usually a noun. For example; car features may include a ski rack and upgraded stereo system. Benefits are positive results that each feature delivers. 1. Determine which benefits are most important to each of your customer segments 2. Identify which benefits are emotional – the most powerful brand strategies tap into emotions. 3. Look at each emotional benefit and drill down to what your brand should truly mean to each customer type and each segment.
  • 5. Develop Your Brand Architecture When to Address After confirming your value proposition and selected brand theme Where to Use the Results Your brand architecture will define the structure for your brand strategy Why it’s Important Tapping into human emotions is powerful, even with business brands. If your brand is able to do it, you will have a significant advantage over your competitors that don’t.
  • 6. Develop Your Brand Architecture What Builds Upon it Your final brand strategy Deliverable We’ll define your brand architecture Next Steps Define your brand strategy
  • 7. Steps to Define Your Brand Identity 1 - Audit Your Current Brand 2 - Choose Your Brand Type 3 - Confirm Your Value Proposition 4 - Develop Your Brand Architecture 5 - Define Your Brand Strategy << Next Step 6 - Develop Your Brand Story 7 - Define Your Brand Visual Requirements 8 - Develop Your Brand Operational Requirements
  • 8. Are You ready..? Let’s get started…! Connect with us through Social Media Channels shown below