The document discusses information architecture (IA) and its role on the web. It provides context that IA involves organizing and labeling websites in a way that allows users to find what they need. It also mentions some challenges of IA, such as ensuring usability across different devices and languages. The document suggests that effective IA is important for marketing campaigns, brand presence, and the overall user experience on a website.

1. IA Web
@bookslope
2011,6,4 @Fatwire UST Seminar Twitter #fwjp110607

2. IA Web
IA

4. UX
@bookslope
2002
Web
IA Institute
HCD-Net

5. IA ?
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“
Wikipedia

6. JJG The Elements of User Experience

7. What is information architecture?

9. Web
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※

10. 1
2

11. ※ IR
1

13. ※ EC
2

16. Brand presence
Marketing campaign
Content source
Task-based application

17. Multilingual

18. Multidevice

26. 3D

28. 3D
HX920 55

31. HX920
55

32. 3D
HX920 55
KDL-55HX920

36. “ “
Google Chrome Comics

40. A B C A B

42. JJG The Nine Pillars of Successful Web Teams

43. IA
Appendix
2011,3,29 WORKS CORPORATION

44. Thank you
Q and A
@bookslope
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