A story about the establishment of Hard rock cafe in Bangladesh.

2. Hard Rock Café In
Bangladesh

4. Hard Rock Café: Explore Globally. Enjoy Locally.
Without rival for years, themed restaurant phenomenon Hard Rock Cafe International, Inc.
has enjoyed a stellar success that has brought forth several like-minded competitors,
including Planet Hollywood, Rainforest Café, and the House of Blues. The Rank Group
PLC subsidiary was founded in London in 1971 by Isaac Tigrett and Peter Morton. The
two American expats were only 22 years old at the time, who wanted a place where they
could grab a quality ‘American burger. Separated by a bitter dispute, the founders later
sold their interests and left Rank to put the pieces together. With more than 104 restaurants
in 36 countries, as well as three hotel complexes, and the successful 'Hard Rock Live!'
television concerts series, the Hard Rock name nearly 30 years later represented a
powerful and enduring brand, and a business that was still a dominant force in its industry.

5. Experience the Hard Rock Culture and cosine
The original belief of opening up a Hard Rock Café was just a search of a typical “Americana”
burger. They built the setting of the whole chain with the theme of showing legendary “Rock
music Stars’’ and including it with a music lounge itself. Hard Rock's archive includes over
77,000 items, and is the largest private collection of Rock and Roll tokens in the world.
Menu of Hard Rock Café:
1. Original legendary Burger
2. Jumbo starter
3. Twisted mac and cheese
4. Hickory-smoked BBR TRIO
5. Cowboy Ribeye
6. Fiesta burger
7. Twisted shakes

6. Experience the Hard Rock Culture and cosine
The most attractive part of Hard Rock Café is our adaptation to culture and cuisine from its
embarkation in 1973. There had been an already established trend of introducing the local cuisine
in the dignity of the café, but for Muslim region like Bangladesh pork item which were Hickory,
Cowboy Ribeye should be excluded and only cow and chicken meats should be included. So, we
had changed our traditional menu and added something new for establishments of hard Rock
Café in Bangladesh.

7. Hitches Encountered By The Hard Rock:
Establishment of the Hard Rock Café was not so easy for us. We faced countless challenges in
Bangladesh scenarios. We know Hard Rock Café is determined to maintain their legacy that
permeates their present like a classic song, not with nostalgia, but as the reminder of a timeless
foundation and simple beginning which was simply the re-establishment of ‘Americana’ Burger.
We faced another problem for the fashionable of the sensualist business in Bangladesh which
pushed to grab the usual opportunity to set and ramped up a business in the out rising industry.
However several types of difficulties randomly happened then, like the utilization of
administrative understanding and knowledge. While working with the Franchising organizations
we had discovered numerous focuses that had to be noted mandatorily. In Bangladesh, we
observed the government didn’t provided us any settled law about franchising. While we were
establishing the cafe we had faced the transportation problem in Bangladesh which was
considered as a great problem for us. The extended number of new restaurants, for example, fast
food establishments, wasteful restaurants and sensualist pastry kitchens around Bangladesh had
legalized a critical development in this partition.
After analyzing the above criteria’s, we hereby can take a decision that, The Hard Rock Café
could serve alike world class food as well could satisfy consumers and thus could reach as a
famous restaurant in Bangladesh.

8. Transformed Food Habit was the remarkable
occasion for Hard Rock in Bangladesh:
As a notable creating nation, Bangladesh is a Next Eleven developing economy and the Lifestyle
of its people is changing constantly which were supporting factors for us to establish the world
leading restaurant Hard Rock Café in Bangladesh. Those were-
Bangladesh is having the quickest developing GDP and GNP. Economic development of
Bangladesh is 6% now. which mostly helped us to establish Hard Rock Café in Bangladesh.
Bangladesh is well known for its particular gastronomic agreement, delightful nutrition, snacks,
and savories. Food culture of Bangladeshis has changed in the past decades. From fast food
culture to new continental foods are well accepted here. All most every year new restaurants are
opening to give different tastes of different cuisines. That is why intentionally establishment of
Hard Rock Café in Bangladesh was advantageous for us to offer them our food.

9. Transformed Food Habit was the remarkable
occasion for Hard Rock in Bangladesh:
Bangladesh's extensive number of teenagers is a dynamic and in trend era. To keep pace with the
existing world they attempt to transfigure themselves and set their way of life to modernize their
methodology which created an opportunity to establishing Hard Rock Café in this country.
Dhaka is the capital of Bangladesh. As the heart of this nation, in Dhaka a large portion of the
restaurants are initially opened here to serve the city individuals. Chittagong and Sylhet are
another cities which are also famous city like Dhaka in Bangladesh. For this reason the
international restaurant’s cousins were accepted by these city people which were another great
advantage for Hard rock Café in terms of establishment in Bangladesh.

10. Global Opponents Grabbed Habitation
All most every year new international restaurants are opening in Bangladesh to give different
tastes of different cuisines. Experiencing new cuisine now a days has become a part of lifestyle to
Bangladeshis. There are many established international restaurant in Bangladesh. Those are
A&W restaurant, Gloria Jean’s Coffees, Club Wheels, Butlers Chocolate Café etc. All of these
international competitors are fully established in Bangladesh. As a newly established
international restaurant the Hard Rock Café had considered them as strong competitors in
Bangladesh.

11. Resident Opponents Budding Active Hastily:
There are many local good restaurant in Bangladesh because Food culture of Bangladeshis has
changed in the past decades. From fast food culture to new continental foods are well accepted
here. Food bloggers are also here who give opinion about the food quality of famous restaurant in
Bangladesh and people often listens them whether the new restaurants serve well or not.
There are many famous restaurant in Bangladesh which are containing the ability to compete
with the world most leading international restaurant Hard Rock Café which has brought by us in
Bangladesh. Those famous local competitors are -
1. Takeout
2. The Stage Music Cafe and Restaurant
3. Smoke Music Café
4. North end coffee roaster
5. The Dark, Music Cafe & Restaurant

12. Creating authentic experience of Hard Rock Cafe in Bangladesh:
Flabbergasted Gulshan
With the view to opening its 164th café in the largest Asia, Hard Rock international embarked on
the notion of opening some cafés in Bangladesh, The 1st one has established by us in the utterly
astonishing Gulshan area. Hard Rock Cafe Flabbergasted Gulshan is known as the destination for
great food and entertainment to all consumers. The walls of our 6,600-square-foot cafe are
covered with iconic clothing and instruments worn and played by some of music’s true legends.
Rock the Floor of Dhanmondi with Hard Rock Café
Hard Rock Cafe Dhandmondi is situated in Bangladesh’s most prominent business district,
Dhaka City where we have established our second outlet. Our 1300 square meter Cafe features
two levels. Besides world-class service and fantastic food, Hard Rock Cafe Dhannmondi also
features an ever changing collection of music memorabilia from all over the world.

13. Creating authentic experience of Hard Rock Cafe in Bangladesh:
Nasturtium Chittagong
Hard Rock Cafe Chittagong, which is located at Cox’s Bazar is the ideal venue for a night out
with friends or family. Our 6,000-square-foot space can seat up to 169 guests for an unforgettable
good time. Hard Rock Café invites local and international travelers to experience fresh, authentic
American cuisine, and pitch-perfect live entertainment at Hard Rock Cafe Cox’s Bazar.
Zephyr Melody of Hard Rock in Sylhet
Hard Rock Cafe Sylhet is a 2400-square-foot cafe and retail outlet ideally situated near hotels and
great shopping, just a short distance from the airport. The Sylhet cafe follows Hard Rock Cafe's
world-famous tradition of offering guests great American cuisine in a music-infused atmosphere.