I’ll go through each individual objective and give you an example of how we are meeting them.
We wanted to give people another way of getting in contact with us and interacting with usEmailExhibitionsNewsletter
Advice line, seminar,
You can see some of our stakeholders here
So, why facebook ?
If we were Jedward we’d be gutted about our stats.
....and 404 of those users ‘like’ the FSAI page (stats taken from our page 13.03.11, 12 days ago). Just checked this morning and we now have 436 likes which is brilliant.
Stats taken from FSAI facebook page (this is an example) they change all the time.But looking at these figures here you can see here that we need to reach a wider audience nationwide. Not just Dublin.
You can see where the rest of the users who ‘like’ our page hale from and even the language they speak. Our 3 ‘likes’ from BH came to visit the FSAI back in (insert month). This shows you how we have made connections with people all over the world who can benefit from our expertise and knowledge and vice versa
You might recognize some of these social media avatars (new word, explain) and profile pictures from our facebook page. Four standard pics. What do we use them for?
For example if someone likes our page our post will appear alongside postings from their friends other companies postingsCompare to article in a newspaper with an interesting photo.We’re almost trying to compete and we’ve got to make our posts appealing....and that’s where the social media team come into play....
Members of the team are from various divisions in the FSAI.Each member brings something valuable to the table. Brainstorming sessions regularly. Last year we invited other members of staff to join in on one of our brainstorming sessions.
Here’s just a few of the ideas that came from that session and from our monthly meetings. .Competitions, win a Safe Catering pack at exhibitions, SHOP, CATEX.Interviews with staff members .Food alerts.Allergen alerts.Competitions.Enforcement orders.FAQ Friday (example on next page of what it will look like when we start to run it) We will give the FAQ with the answer. Any ideas let us know.Take an FAQ from the web
This is a post we put up in Jan. unlike FAQ Friday we didn’t give the answer for a while
Sometimes we don’t answer the question until the following day, by doing this the topic itself creates info sharing amongst the users
Leave facebook and move on to Twitter, another social network.
Ronan Keating is on Twitter so why aren’t we?Too fast paced- up to the minute updates. We are trying to create a relationship with our stakeholders and you’d never build a good marriage through textingFor us facebook is like a marriage, you are in it for the long haul with twitter it’s like a teenage summer romance, full on for the summer and forgotten about in Sept.I’m not knocking teenage summer romance are they are vitally important in growing up. We will use Twitter if we find ourselves in a similar situation to the dioxin crisis in 2008 or another big outbreak. With Irish Rail Twitter was invaluable to commuters during the cold snap.
We’re not knocking teenage summerromances, they are vitally important in growing up.
Sometimes we scan/search through twitter to see who’s talking about us as an organisation. Here’s an example of what we found- a compliment from one of our advice line callers. So who were they talking about? Clodagh!
For example, Anne-Marie and Sharon have just started discussion board on facebook. This means that people who have done our Food Safety and You training courses, other training courses or thinking about doing a training course can use the ‘discussions’ section of our facebook page as a forum. Anne-Marie and Sharon will be answering questions and giving advice, it will be posted on the wall. This will hopefully help cut down on emails and duplicate queries into the training inbox, a question will only have to be answered once as everyone who views the forum will be able see the reply.
We met this by setting up fsaiTv on You TubeYou Tube is the second biggest search engine in the world. Google no. 1 and Yahoo is no.3. People use You Tube to find out how to do different things. Such as: How to change a tyre on your car, put GHD curls in your hair...the list is endless.
Friendly faces of the FSAI. We’re hoping stakeholders/users will find this helpful.PJ has also put these links on our website and we’ve put them up on facebook, so we are connecting all our communications channels together.For exmaple Noeleen has had almost 200 hits
It’s taken us almost a year to build a social media profile and we’ve made a go at all of our objectives but this is just the beginning. The ‘SMW’ world is exciting and innovative and we’ve got to keep going.
