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Ch04 Marketing

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Consumer Health Advertising and Marketing Chpt 4 Adapted from Jim Grizzell @ CSU Pomona
Advertising & Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object]
Marketing ,[object Object]
Marketing Ethics ,[object Object]
AMA Code of Ethics ,[object Object],[object Object],[object Object]
AMA Code of Ethics ,[object Object],[object Object],[object Object]
Advertising Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to Look For ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing by . . . ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Other Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Food Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dietary Supplements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DSHEA1994 Act ,[object Object],[object Object],[object Object],[object Object]
FDA Post market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Pending or Patented ,[object Object],[object Object],[object Object]
Federal Trade Commission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cigarette Advertising ,[object Object],[object Object],[object Object]
Consumer Tips for Prescription Drugs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Tips for Non-Prescription Drugs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Schemes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Regulation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Government Regulation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object]

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Ch04 Marketing

  • 1. Consumer Health Advertising and Marketing Chpt 4 Adapted from Jim Grizzell @ CSU Pomona
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