SlideShare a Scribd company logo
1 of 10
Download to read offline
CREATING VIDEO
CONTENT FOR BRANDS
Katie Jasiewicz

www.KatiesCucina.com
@KatiesCucina 

www.SewWoodsy.com
@SewWoodsy
Brands I’ve Worked With
Who Creates Video?
• Questions on video

• Why video is important for brands

• Top 3 Takeaways From This Session
1.  Pitching to Brands
2.  Basic Equipment
3.  Creating & Hosting Videos
Perfect Pitch
• Pitching to Companies
• Have you worked with them before?
• What value will you bring to their brand?
• Have a plan to present.
• Companies Approach YOU
• Is this the right fit? 
• What are they requiring of you?
• What will they provide?
• Compensation vs. Free?
Basic (Inexpensive) Equipment
• Camera
• Tripod
• Audio
• Lights
Maximize Your Time
• Outline video shoot
• Specific talking points
• Sequence of filming
• A roll vs. B roll
Image found on: http://acomp.stanford.edu/tutorials/storyboarding
Editing & Hosting Video
• Editing Programs
•  iMovie
•  Adobe Premiere 
•  Adobe Final Cut
•  Magix
• Royalty Free Music
•  SoundCloud
•  Jewelbeat.com
•  Premiumbeat.com
• Hosting Sites
•  YouTube 
•  Vimeo
•  Metacafe
•  Viddler 
•  Facebook
•  Instagram 
•  Vine
Building A Video Portfolio
Measuring Success
Questions

More Related Content

Viewers also liked (14)

Atena niké
Atena nikéAtena niké
Atena niké
 
Slideshareholidaze
SlideshareholidazeSlideshareholidaze
Slideshareholidaze
 
6 reasons why_sjn final_
6 reasons why_sjn final_6 reasons why_sjn final_
6 reasons why_sjn final_
 
Gcit group9
Gcit group9Gcit group9
Gcit group9
 
Our production
Our productionOur production
Our production
 
Prim aux
Prim auxPrim aux
Prim aux
 
3700元的綜援生活
3700元的綜援生活3700元的綜援生活
3700元的綜援生活
 
Six Stores
Six StoresSix Stores
Six Stores
 
Justice Mitchell: Psychotic Cross Content Training #FLBlogCon13
Justice Mitchell: Psychotic Cross Content Training #FLBlogCon13Justice Mitchell: Psychotic Cross Content Training #FLBlogCon13
Justice Mitchell: Psychotic Cross Content Training #FLBlogCon13
 
6 reasons why_sjn final_pdf
6 reasons why_sjn final_pdf6 reasons why_sjn final_pdf
6 reasons why_sjn final_pdf
 
Raul
RaulRaul
Raul
 
Sample vpao pages
Sample vpao pagesSample vpao pages
Sample vpao pages
 
12 biggest acquisitions by indian companies
12 biggest acquisitions by indian companies12 biggest acquisitions by indian companies
12 biggest acquisitions by indian companies
 
Presentation2
Presentation2Presentation2
Presentation2
 

Similar to Katie Jasiewicz: Creating Video Content #FLBlogCon13

Beyond the Vlog - Why Video Matters
Beyond the Vlog - Why Video MattersBeyond the Vlog - Why Video Matters
Beyond the Vlog - Why Video Matters
Affiliate Summit
 
Video Marketing Master Class - Steven Lloyd-Barlow, VidBuild
Video Marketing Master Class - Steven Lloyd-Barlow, VidBuildVideo Marketing Master Class - Steven Lloyd-Barlow, VidBuild
Video Marketing Master Class - Steven Lloyd-Barlow, VidBuild
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Similar to Katie Jasiewicz: Creating Video Content #FLBlogCon13 (20)

Beyond the Vlog - Why Video Matters
Beyond the Vlog - Why Video MattersBeyond the Vlog - Why Video Matters
Beyond the Vlog - Why Video Matters
 
Creating & Implementing Successful Product Videos
Creating & Implementing Successful Product VideosCreating & Implementing Successful Product Videos
Creating & Implementing Successful Product Videos
 
How to Convert Seminars to Webinars In-House
How to Convert Seminars to Webinars In-HouseHow to Convert Seminars to Webinars In-House
How to Convert Seminars to Webinars In-House
 
Social media video training
Social media video trainingSocial media video training
Social media video training
 
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
 
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
 
Tech Tuesday Video
Tech Tuesday VideoTech Tuesday Video
Tech Tuesday Video
 
Using Video 101 Guide
Using Video 101 GuideUsing Video 101 Guide
Using Video 101 Guide
 
YouTube on a Shoestring Budget
YouTube on a Shoestring BudgetYouTube on a Shoestring Budget
YouTube on a Shoestring Budget
 
Video Marketing Strategies For 2015.
Video Marketing Strategies For 2015.Video Marketing Strategies For 2015.
Video Marketing Strategies For 2015.
 
EIA2016 - Kieran Farr. How to Create 3 Videos that Move the Needle in 24 Hours
EIA2016 - Kieran Farr. How to Create 3 Videos that Move the Needle in 24 HoursEIA2016 - Kieran Farr. How to Create 3 Videos that Move the Needle in 24 Hours
EIA2016 - Kieran Farr. How to Create 3 Videos that Move the Needle in 24 Hours
 
Video Production for Business
Video Production for BusinessVideo Production for Business
Video Production for Business
 
How Video Helps You Dominate
How Video Helps You DominateHow Video Helps You Dominate
How Video Helps You Dominate
 
How to make a great video
How to make a great videoHow to make a great video
How to make a great video
 
Adobe Premiere Pro: An Introduction to the Basics
Adobe Premiere Pro: An Introduction to the BasicsAdobe Premiere Pro: An Introduction to the Basics
Adobe Premiere Pro: An Introduction to the Basics
 
#SMExpoJax Video Trends and Optimization
#SMExpoJax Video Trends and Optimization#SMExpoJax Video Trends and Optimization
#SMExpoJax Video Trends and Optimization
 
Super Simple Video
Super Simple VideoSuper Simple Video
Super Simple Video
 
Video Marketing Master Class - Steven Lloyd-Barlow, VidBuild
Video Marketing Master Class - Steven Lloyd-Barlow, VidBuildVideo Marketing Master Class - Steven Lloyd-Barlow, VidBuild
Video Marketing Master Class - Steven Lloyd-Barlow, VidBuild
 
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric Stromer
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric StromerGoing Viral & Getting Leads with Video Marketing feat. HGTV's Eric Stromer
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric Stromer
 
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer
 

More from FLBlogCon

More from FLBlogCon (20)

Repurposing Your Podcasts
Repurposing Your PodcastsRepurposing Your Podcasts
Repurposing Your Podcasts
 
Getting Started with Video
Getting Started with VideoGetting Started with Video
Getting Started with Video
 
Building Your Brand Through Podcasting
Building Your Brand Through PodcastingBuilding Your Brand Through Podcasting
Building Your Brand Through Podcasting
 
The Basics of Self-Publishing
The Basics of Self-PublishingThe Basics of Self-Publishing
The Basics of Self-Publishing
 
Create the Buzz
Create the BuzzCreate the Buzz
Create the Buzz
 
Crisis Management: What to Do When that Tweet Goes Wrong
Crisis Management: What to Do When that Tweet Goes WrongCrisis Management: What to Do When that Tweet Goes Wrong
Crisis Management: What to Do When that Tweet Goes Wrong
 
Rebranding: Changing It Up for Greater Success
Rebranding: Changing It Up for Greater SuccessRebranding: Changing It Up for Greater Success
Rebranding: Changing It Up for Greater Success
 
Branding for Bloggers
Branding for BloggersBranding for Bloggers
Branding for Bloggers
 
Facebook Messenger Chatbot Secrets
Facebook Messenger Chatbot SecretsFacebook Messenger Chatbot Secrets
Facebook Messenger Chatbot Secrets
 
Top 3 Ways to Become a Brand's Soulmate
Top 3 Ways to Become a Brand's SoulmateTop 3 Ways to Become a Brand's Soulmate
Top 3 Ways to Become a Brand's Soulmate
 
The Art of Pitching
The Art of PitchingThe Art of Pitching
The Art of Pitching
 
Fundraising Through Social Storytelling
Fundraising Through Social StorytellingFundraising Through Social Storytelling
Fundraising Through Social Storytelling
 
The "Just Start / Just Finish" Concept
The "Just Start / Just Finish" ConceptThe "Just Start / Just Finish" Concept
The "Just Start / Just Finish" Concept
 
Small Blog, Big Profits
Small Blog, Big ProfitsSmall Blog, Big Profits
Small Blog, Big Profits
 
Overcoming the 7 Deadly Blocks to Business growth
Overcoming the 7 Deadly Blocks to Business growthOvercoming the 7 Deadly Blocks to Business growth
Overcoming the 7 Deadly Blocks to Business growth
 
Growing Your Brand Through a Daily Newsletter
Growing Your Brand Through a Daily NewsletterGrowing Your Brand Through a Daily Newsletter
Growing Your Brand Through a Daily Newsletter
 
10 Way to improve Your Writing
10 Way to improve Your Writing10 Way to improve Your Writing
10 Way to improve Your Writing
 
Facebook Watch and YouTube: Growing Your Audience
Facebook Watch and YouTube: Growing Your AudienceFacebook Watch and YouTube: Growing Your Audience
Facebook Watch and YouTube: Growing Your Audience
 
YouTube: Discovery How to Start, Grow & Dominate
YouTube: Discovery How to Start, Grow & DominateYouTube: Discovery How to Start, Grow & Dominate
YouTube: Discovery How to Start, Grow & Dominate
 
2019 FLBlogCon Conference Guide
2019 FLBlogCon Conference Guide2019 FLBlogCon Conference Guide
2019 FLBlogCon Conference Guide
 

Recently uploaded

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 

Recently uploaded (20)

2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 

Katie Jasiewicz: Creating Video Content #FLBlogCon13