CREATING VIDEO
CONTENT FOR BRANDS
Katie Jasiewicz

www.KatiesCucina.com
@KatiesCucina 

www.SewWoodsy.com
@SewWoodsy
Brands I’ve Worked With
Who Creates Video?
• Questions on video

• Why video is important for brands

• Top 3 Takeaways From This Session
1.  Pitc...
Perfect Pitch
• Pitching to Companies
• Have you worked with them before?
• What value will you bring to their brand?
• Ha...
Basic (Inexpensive) Equipment
• Camera
• Tripod
• Audio
• Lights
Maximize Your Time
• Outline video shoot
• Specific talking points
• Sequence of filming
• A roll vs. B roll
Image found on:...
Editing & Hosting Video
• Editing Programs
•  iMovie
•  Adobe Premiere 
•  Adobe Final Cut
•  Magix
• Royalty Free Music
•...
Building A Video Portfolio
Measuring Success
Questions
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Katie Jasiewicz: Creating Video Content #FLBlogCon13

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Katie Jasiewicz's presentation slides from the Florida Blogger & Social Media Conference.

Published in: Technology, Education
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Katie Jasiewicz: Creating Video Content #FLBlogCon13

  1. 1. CREATING VIDEO CONTENT FOR BRANDS Katie Jasiewicz www.KatiesCucina.com @KatiesCucina www.SewWoodsy.com @SewWoodsy
  2. 2. Brands I’ve Worked With
  3. 3. Who Creates Video? • Questions on video • Why video is important for brands • Top 3 Takeaways From This Session 1.  Pitching to Brands 2.  Basic Equipment 3.  Creating & Hosting Videos
  4. 4. Perfect Pitch • Pitching to Companies • Have you worked with them before? • What value will you bring to their brand? • Have a plan to present. • Companies Approach YOU • Is this the right fit? • What are they requiring of you? • What will they provide? • Compensation vs. Free?
  5. 5. Basic (Inexpensive) Equipment • Camera • Tripod • Audio • Lights
  6. 6. Maximize Your Time • Outline video shoot • Specific talking points • Sequence of filming • A roll vs. B roll Image found on: http://acomp.stanford.edu/tutorials/storyboarding
  7. 7. Editing & Hosting Video • Editing Programs •  iMovie •  Adobe Premiere •  Adobe Final Cut •  Magix • Royalty Free Music •  SoundCloud •  Jewelbeat.com •  Premiumbeat.com • Hosting Sites •  YouTube •  Vimeo •  Metacafe •  Viddler •  Facebook •  Instagram •  Vine
  8. 8. Building A Video Portfolio
  9. 9. Measuring Success
  10. 10. Questions
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