This presentation was presented by Matthew Scott, FEED, Principal + Creative Director at the January 17th, 2013 American Academy of Cosmetic Surgeons Meeting in Las Vegas, Nevada.
9. 1 People won’t pay attention to your
information just because it’s interesting.
1. Entertaining
2. Educational
3. Immediate
10. 2 The most relevant information is
“all about me.”
11. No matter how compelling (#1) or personally relevant (#2)
3 your communication might be, your audience won’t pay
attention if they have to work too hard. People won’t pay
attention to your information just because it’s interesting.
1. Quick to Digest
2. Easy to Navigate
3. Clear Communication
12. What’s required is a kind of Social Media
sherpa, who can find you the audience you
seek, who can reach to them on the
platforms where they are already
congregating, and who can help promote
in tasteful ways that fit the sensitivities of the
networks where your audiences are found.
- Chris Brogan
13. Focus
1
1 1 Who are you?
2 What you do?
3 What you want them to do?