Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Research into television channels & audience
1.
2. BBC THREE
The remit of BBC Three is to bring younger audiences to high-quality public
service
broadcasting through a mixed-genre schedule of innovative UK content
featuring new
UK talent. The channel should use the full range of digital platforms to
deliver its
content and to build an interactive relationship with its audience.
BBC Three will continue to contribute towards the delivery of the BBC's public
purposes in the range of ways set out in its service licence. Key developments
in the way in which the service will contribute to each purpose are outlined
below. These are designed to address the priorities identified by the BBC
Trust, future-proof the delivery of the purposes, and address perceived gaps
in delivery in line with strategies in the BBC's purpose plans.
3. BBC THREE & AUDIENCE
BBC Three is a mixed genre channel for young audiences.
We have three key priorities:
•
The channel needs to be disciplined about focusing on the young - its centre of
gravity will be 16-34 year-olds: people who are young in spirit and mindset.
•
BBC Three is ‘Never Afraid to Try New Things’ and that’s why we will continue to
innovate with breakthrough comedy, stand-out entertainment, brave documentary
and intelligent factual formats. Our content needs to have potential to innovate across
platforms.
•
BBC Three should provide an environment for the development of new ideas and
talent and for existing talent to take risks, becoming a genuine laboratory for BBC One
and BBC Two
4. DRAMAS
In The Flesh - this zombie based drama was a chilling hit.
With the success of Being Human, which
aired its final series and the launch of In
The
Flesh, BBC Three is building a reputation
for distinctive and original drama. The
channel continues to invest in drama - both
series and one-offs like the award
winning My Murder - and we're interested
in fresh high-concept ideas as well as
stories that reflect the lives and aspirations
of our target audience.
http://www.youtube.com/watch?v=3uAJklD
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5. DRAMAS
Orphan Black - Sarah is an orphan whose life changes dramatically after she
witnesses a
Suicide..
Created by Graeme Manson (Flashpoint)
and John Fawcett (Spartacus), Orphan
Black follows outsider, orphan and streetwise chameleon Sarah. After witnessing a
woman’s suicide, Sarah assumes the
strangers identity – who happens to look
just like her..
http://www.youtube.com/watch?v=CjCa2W
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6. E4
Channel 4's primary purpose is the fulfilment of its public service remit, which is
defined in
the 2003 Communications Act.
This states that "the public service remit for Channel 4 is the provision of a
broad range of
high quality and diverse programming which, in particular:
•
Demonstrate innovation, experiment and creativity in the form and content of
programmes.
•
Appeals to the tastes and interests of a culturally diverse society.
•
Make a significant contribution to meet the need for the licensed public
service channels to include programmes of an educational nature and other
programmes of educative value
•
Exhibits a distinctive character.
7. E4 & AUDIENCE
E4 viewers are young, upmarket and female..
•
E4 and E4 +1's Share of Commercial Impacts holds steady very strong
for 16-34s. Furthermore within its competitive set E4 is the top
converting channel for Adults 16-34, Women 16-34 and ABC1 16-34s.
•
Through research, we know that E4 viewers are predominantly young
and upmarket, but they're also fashion conscious, sociable, connected,
heavy internet users, they love going out and tend to use advertising as
one of their many information sources
E4 and E4+1 reach over 8.9m people each month.
On top of this it has a young and upmarket viewing
profile, with; 52% of viewers 16-34 (Vs. 23% Total
Commercial TV), 43% ABC1 (Vs. 38% Total Com)
and 61% female (Vs. 54% Total Com TV).
8. E4 DRAMAS
Skins
Skins is a teen drama that follows the lives of a group of teenagers in Bristol,
through
the two years of sixth form. Its storylines have explored issues such as
dysfunctional
families mental illness, such as eating disorders, death and bullying. The show's
name comes from the rolling papers known as "skins".
http://www.youtube.com/watch?v=f7KbUvC
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9. E4 DRAMAS
Misfits
Misfits is a supernatural comedy-drama TV show about a group of young
offenders
sentenced to work in a community service programme, where they gain
supernatural
powers after a strange electrical storm. The series started in 2009 and is
currently
on going.
http://www.youtube.com/watch?v=ud8AJD
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10. REMIT
ITV1 will offer viewers a diverse network schedule that includes news, current
affairs, children’s and religious programmes, as well as a range of other
programme genres. Region is key to ITV1’s public service remit. Each ITV area will
show a minimum number of hours of regional programmes – including
news, current affairs and a range of other programmes – each week designed
specifically for viewers in that area.
11. AUDIENCE
ITV1 aims to attract a wide variety of audience. Whilst mainly targeted for mass
audiences, ITV1 shows programs for particular audiences, such as children, adults
under 35, men and people watching at home during the day.
12. DRAMAS BROADCHURCH
Brand new drama series. When the
body of an 11-year-old boy is found
on a beach in Dorset, local police
officers DS Ellie Miller and DI Alec
Hardy are called to investigate.
http://www.youtube.com/watch?v=ngsF
OWAPTDI
13. DRAMAS – DOWNTON ABBEY
Beginning in the years leading up to World
War I, the drama centers on the Crawley
family and their servants.
http://www.youtube.com/watch?v=2M3moE
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