Networks, cloud & operator innovation- Mats Alendal
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Networks, cloud & operator innovation- Mats Alendal

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Cloud Summit- How can operators leverage networks to deliver innovative cloud services? Presentation by Mats Alendal from the Broadband World Forum, Amsterdam 2012. For more information on 4th......

Cloud Summit- How can operators leverage networks to deliver innovative cloud services? Presentation by Mats Alendal from the Broadband World Forum, Amsterdam 2012. For more information on 4th Generation IP for mobility and the cloud: http://www.ericsson.com/yourbusiness/telecom_operators/fixed-broadband-convergence

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  • 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012 2011-10-19
  • 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012
  • 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012 10/17/12 2011-10-19 © Ericsson AB 2012
  • 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012
  • 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012 10/17/12 2012-02-03 10/17/12 2012-02-03 2012-02-03
  • 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012 10/17/12 2011-10-19 Operator Growth LS 2012 Operator Growth LS 2012 Operator Growth LS 2012 ver05_120604 PA22 PA9
  • 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012 10/17/12 2011-10-19 © Ericsson AB 2012
  • 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012
  • 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012 BNET PPM 2012 10/17/12 221 09 - FGB 101 220 Uen, Rev A Mobile Cloud Accelerator 10/17/12 2011-02-10
  • 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012
  • 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012
  • 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012
  • 2012-10-14 How can operators leverage networks to deliver innovative cloud services? © Ericsson AB 2012

Transcript

  • 1. Networks,clouds &operatorinnovationHow can operators leverage networks to deliver innovative cloudservices?Mats Alendal
  • 2. The network is the computer John Gage, Sun Microsystems, 1984How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 2
  • 3. operator CloudDrivers Internal efficiency New revenues SW SW SW SW SW SW Users Operator Network Transformation Monetization Operators Operator Cloud Operator Enterprises Network SaaS Cloud ServicesHow can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 3
  • 4. the new ICT ITHow can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 4
  • 5. The premium Cloudexperience Create Control Big Data Center Compute Internet ConnectHow can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 5
  • 6. The networkPlatform Cloud Management Distribution & flexibility Data 3PP Network Mission Critical Plane Functions, Functions Workloads Extended Control Server Functions Network & Exposure Virtualization Enterprise RAN Control Central Office/Core PayloadHow can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 6
  • 7. Serviceprovider sdn Service Exposure Network and Cloud Management Integrated Network Control Telco Data CenterHow can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 7
  • 8. the balance Simplicity -> Adaptation -> Conformity Differentiation Quality of ServiceHow can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 8
  • 9. Conformity: Mobile Cloudaccelerator End-user (Fixed Access) Middle mile bottleneck (Internet) End-user (Mobile Access) Last mile bottleneck (Radio Access) Internet Mobile 1 acceleration 2 prioritizationHow can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 9
  • 10. Differentiation: E-health Service 2 1 Pharmacy Provider Health Insurance Government Emergency Hospital Response Enable HealthCare BusinessSensor QoS Communication Video on Merchandize Medical Regulatory …Monitor (P2P Video QoS, RCS) Demand & Payments Records Information Network, OSS & BSS Communication Connectivity Network & User Contextual Infotainment Enterprise/M2M Services Services Data Information Services Services & Data How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 10
  • 11. the Telco cloudQuality of Enabling BalanceExperience PlatformHow can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 11
  • 12. If I had asked people what they wanted they would have said a faster horse – Henry FordHow can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 12