Social Media Case Studies : Soundlogic’s War of the Lords by Enterprise Social Media
1. info@esocialmedia.co.in | www.esocialmedia.co.in 2. Social MediaCase study: SounDlogiC 3. The Brief 4. Generate awarenessabout itek’s portable chargers TargetAudiences that would useFiltered on thebasis of Age : 16 –25 years Location: Mumbai Userswith inclination towards music Technology lovers The Brief 5. What We Did 6. Targeted one of the largest userbase that needs portablechargers: College Students Targetedthe largest gathering of college studentsat oneplace : College fests Umangand Malhar Engaged them ina battle that highlighted the corefeature ofthe product while maintaining a digital element What We Did 7. What We Did Created a microsite with batteries that chargedon tweets 2 batteries represented2 sides ofthe battle Each side was required to tweet till the battery on their side chargesfully 50 tweets = 1bar ofbattery Theplayer that tweeted the most would win depending on whether that side wins the battle. 8. The Microsite 9. App Flow 10. App Flow 11. “Tweet” for 100% battery 12. “Tweet” for 100% battery 13. The Celebrities were all ‘charged up too 14. Celebrities were all ‘charged up too Shahid Kapoor 15. Celebrities were all ‘charged up too Sonam Kapoor 16. “Tweet” for 1100% battery 17. The colleges Did some Charging too 18. Midway through the game 19. “Tweet” for 100% battery 20. The Winner 21. App Flow 22. Results 23. Incomingmessages: 2.0k Sent messages: 146 Numberof interactions: 2.1k Impressions: 417.9k(Facebook& Twitter) UniqueUsers: 993 ReachonFacebook: 10.6k New FacebookFans: 683 @mentionsreceived: 1205 RT's: 163 New Twitterfollowers: 119 TotalReachTwitter: 392.9k Results
Recommended
More Related Content
Viewers also liked
Similar to Social Media Case Studies : Soundlogic’s War of the Lords by Enterprise Social Media
Similar to Social Media Case Studies : Soundlogic’s War of the Lords by Enterprise Social Media (13)
Recently uploaded
Recently uploaded (20)
Social Media Case Studies : Soundlogic’s War of the Lords by Enterprise Social Media
- 3. The Brief
- 4. Itek is a ‘sub brand’ ofsoundlogic specialising in portable chargers Generate awarenessabout itek’s portable chargers TargetAudiences that would useFiltered on the basis of Age : 16 –25 years Location: Mumbai Userswith inclination towards music Technology lovers The Brief
- 5. What We Did
- 6. Targeted one of the largest userbase that needs portablechargers: College Students Targetedthe largest gathering of college studentsat oneplace : College fests Umangand Malhar Engaged them ina battle that highlighted the corefeature ofthe product while maintaining a digital element What We Did
- 7. What We Did Created a microsite with batteries that chargedon tweets 2 batteries represented2 sides ofthe battle Each side was required to tweet till the battery on their side chargesfully 50 tweets = 1bar ofbattery Theplayer that tweeted the most would win depending on whether that side wins the battle.
- 9. App Flow
- 10. App Flow
- 11. “Tweet” for 100% battery
- 12. “Tweet” for 100% battery
- 13. The Celebrities were all charged up too
- 14. Celebrities were all charged up too Shahid Kapoor
- 15. Celebrities were all charged up too Sonam Kapoor
- 16. “Tweet” for 100% battery
- 17. The colleges did some Charging too
- 21. “Tweet” for 100% battery
- 24. The Winner
- 25. App Flow
- 26. Results
- 27. Incomingmessages: 2.0k Sent messages: 146 Numberof interactions: 2.1k Impressions: 417.9k(Facebook& Twitter) UniqueUsers: 993 ReachonFacebook: 10.6k New FacebookFans: 683 @mentionsreceived: 1205 RT's: 163 New Twitterfollowers: 119 TotalReachTwitter: 392.9k Results