Ordinateurs, Mobiles, Tablettes, Montres, Voitures, … Aujourd’hui, grâce à des technologies de communication et de traitement de l‘information de plus en plus performantes et de moins en moins chères, nous entrons dans un monde multi devices où tout objet physique va être “connecté”, commandé à distance et pourra communiquer avec d’autres. Ce nouvel eco-système offre des opportunités sans précédent de nouveaux services et de personnalisation qui vont bouleverser notre vie courante. Cependant, plus il se développe, plus les individus prennent conscience des risques inhérents, plus spécifiquement autour de la protection de leurs données et de leur vie privée. Aussi, ce monde connecté confronte les entreprises à des cyber attaques de plus en plus nombreuses et élaborées, mettant à rude épreuve l’intégrité de leurs systèmes d’information et de leurs données clients. Dès lors, cet enjeu de protection devient commun aux deux parties avec, en filigrane, la confiance et la qualité de l’engagement. Hervé Le Jouan, CEO de Privowny et figure reconnue du monde mobile et de la donnée, nous expliquera pourquoi et comment ces enjeux constituent une opportunité unique de mettre les individus au centre, de leur donner un pouvoir de visibilité et de contrôle qui bénéficiera assurément aux entreprises: une confiance éclairée!

1. Protéger ses données personnelles dans un
environnement multi-device: un enjeu
commun aux utilisateurs et aux entreprises
Hervé Le Jouan, CEO Privowny

2. #agility2016
An Always “ON” World
of Opportunities and Risks
Privowny

3. #agility2016
Personal Data: an un-precedent opportunity
Cisco forecasts 50 Billion
connected objects by 2020
IDC forecasts 212 Billion!
68% of all data is
created by individuals
Easy to access
Increased value
Personalization
New services
Real time
Automation
Ubiquity
Anticipation
Open data
Public
Private
∞
∞ ∞
∞
∞
∞
∞
∞
∞
∞
∞
∞
∞
2005
2010
2012
2015
2020
130
1227
2837
8591
40026
The Digital Universe in Exaoctets
(billions of Gigaoctets). Source IDC Dec 2012
Prevention
Cost of
data
storage
and
treatment
Privowny

4. #agility2016
Personal Data Value Market
« €440 billion is at risk if stakeholders fail to
establish a trusted flow of personal data »*
€1 Trillion
€315 Billion
2011 2020 *Source: BCG 2012 report - “THE VALUE OF OUR DIGITAL IDENTITY”
Privowny

5. #agility2016
Consumers are concerned
Privowny

6. #agility2016
Consumers are concerned
Privowny

7. #agility2016
Consumers are concerned
Privowny

8. #agility2016
As companies are…
Source: 2016 Cyberthreat Defense report – CyberEdge Group
Privowny

9. #agility2016 Source: 2016 Cyberthreat Defense report – CyberEdge Group
As companies are…
Privowny

10. #agility2016
The risk is everywhere
Big data is the new norm
Any native digital company
may be a competitor and a global
player tomorrow
From identity theft to data breaches
Consumer data is vulnerable
and companies are liable
A challenging regulatory environment
Global brands have to comply with every jurisdiction that
they operate within
Loyalty is under pressure
A customer can change most of its
service providers in a few clicks
From invasive Ads to Govt surveillance
We live in a real-time connected world
tracking our least move and behavior
Connected objects are coming
So their vulnerability is
Privowny

11. #agility2016
GAFAM & NATU control this connected world
Home
Transportation - TravelDevices - IoT
EducationWork
HealthPayment
E-commerce
Storage/Cloud
Search
Mail
Services
Content
Devices
Social/
Communication
Privowny

12. #agility2016
Privowny
How Can We Transform Those Fears
AND Risks Into Opportunities?

13. #agility2016
Sounds familiar …
By putting users at the center
Privowny

14. #agility2016
But it has never been really done
As users have been seen as products
Privowny

15. #agility2016
The Digital Transformation: for what?
Track users and use Big Data in their back
and propose them personalized services?
Privowny

16. #agility2016
The Digital Transformation: for what?
Or engage with them transparently
And get access to smart data as they consent
Privowny

17. #agility2016
As their Trust is key
For brand capital
For acceptance
For engagement
For loyalty
Privowny

18. #agility2016
How to get their Trust
Respect their Privacy
Help them to protect themselves
Offer them visibility and control
Obtain their “enlighten” permission
Privowny

19. #agility2016
A balanced relationship as a new paradigm
Data is on companies’ side
Data needs to be on users’ side as well
Privowny

20. #agility2016
Vision
User Personal
Data Store
BRAND N
.
.
.
BRAND A
Authentication
Push data held by brands
Access to personal data with
user permission
Give and Revoke consent
Right to be forgotten
Data update(s)
Limits on data retention
Control & protect
Interactions with devices
What is important (identity, …)
What is left
What is shared
How devices are connected
together
…
Privowny

21. #agility2016
Everyone will win
Companies
• Manage consumers’ data responsibly and ethically
• Communication: Transparency as a foundation to enhance brand value
• Increase Clients acquisition, engagement, loyalty and trust
• Enhance Clients insight (for sales, marketing, research, development)
• Stay on the right side of regulation & oversight
• New business models
Clients
• Empowerment and Emancipation – marketplace control for the first time (One place for personal data control,
permission management, data monetization, ...)
• Relevance : reduce/eliminate uninvited engagements
• Economic exchange/reward for attention and data
Society
• Meet the requirements expressed by regulators and think tanks for a service that puts individuals in capacity
to manage their data
• Reduce waste of unsolicited direct marketing, advertising, promotions, ...
Privowny

22. Merci
HERVÉ LE JOUAN
CEO
Privowny
@hervelj @privowny